Chapter 130

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It's three o'clock today!

As Kerry Mulligan said, every day when the movie is shown in the cinema, it will set a new North American box office record for Murphy. However, how high this so-called record will be depends on the performance of the film this week. [literature building]

Murphy has always been in close contact with Fox Searchlight, always paying close attention to the latest box office progress of the movie.

After a full Monday, the box office of "chainsaw thriller" rose a lot from $1.5 million to $1.99 million.

This figure has also strengthened Fox Searchlight's confidence, and made them believe that the film will perform better than expected. They began to increase the publicity investment. At the same time, they contacted the cinema to strive for more screens, and started copy printing again, preparing to put a large number of copies into the cinema market.

By this time, Fox Searchlight has been unable to care with Murphy whether the advance payment for copy printing is too high.

Cinemascore and ED Mintz's prediction also affected the Fox Searchlight, and countless examples in the past have proved their ability.

More large-scale screening work is still in preparation. The movie continues to be screened in North America with 650 courtyard lines and 1030 screens.

Tuesday is a traditional discount day for cinemas in North America. Relatively cheap ticket prices often attract a lot of audiences, which makes Tuesday the best box office day for many film weekdays.

Although it's not the traditional screening schedule of horror films in North America, the word-of-mouth of "electric saw" has been widely spread in a certain range through word of mouth after several days of fermentation. Moreover, although the scale of Fox Searchlight's publicity is not large, it has never stopped, and more horror film fans have been informed of the existence of such a film.

Even though it was still a weekday, the box office of "chainsaw thriller" soared to $2.32 million on Tuesday.

The total North American box office of the movie is close to $5 million.

The film's potential to be suppressed due to lack of cinemas finally broke out step by step.

Wednesday, US $1.83 million; Thursday, US $1.79 million

In the four working days of this week, the movie got $7.93 million!

For those summer blockbusters, that's not a lot, but "chainsaw thriller" is only shown in 650 courtyard lines, and the number of screens is only 1030!

Facts have proved that this film has been widely recognized by horror film lovers.

In IMDB's "electric saw" section, only a few people scored before. In just one week, it has soared to nearly 10000 users. Although the more users scored, the score will inevitably drop, but the score of the film is still as high as 81 points!

In a plasma horror film, it's an absolute high score.

"From the first minute to the end, the film seduces you, puzzles you, tortures you, until you are nervous and stunned. But it's hard for you to be disgusted with the techniques used by the director. Instead, you will be fascinated. This young director named Murphy Stanton seems to have the ability to distort the world, and let the viewers have sympathy and favor for the jigsaw through the bloody massacre 。”

Many fans gave ten marks and left a series of comments.

"With excellent script and editing, it doesn't look like the work of a new director. The name of Murphy Stanton is very strange, but it brings surprise!"

"It's because of movies like chainsaw that we like horror movies. Let me tell you, after watching it, I want to buy a ticket again, and watch it again! Because for a long time, what I saw was a really exciting story. This movie is very exciting and has a lot of goose bumps. If you are a timid person, please don't watch this movie. It has bloody violence and horror scenes that make you jump out of your seat. Now I'm looking forward to DVD or video. I really want to buy it. "

"This movie, in my opinion, is exciting, exciting and entertaining enough! This is the masterpiece of the new director Murphy Stanton. I have to say that he made a classic horror film worthy of it! I've got to give two thumbs up for "the chainsaw" and director Murphy Stanton! "

Although some people have left comments such as "perverted movie, disgusting", the audience's praise has occupied an overwhelming advantage, such as "the best horror film in recent years", "the smartest horror film", "a unique film that can create terrible memories" and so on. [literature building]

good audience reputation is the best support for a film's box office.

Although horror movies are not a major category in Hollywood movies, "electric saw" is not a niche movie like "fruit candy". With the favorable support of data from all sides, Fox Searchlight hardly spent too much effort to win more theaters for "electric saw".

Moreover, from this week, Fox Searchlight's copy development work has been in full swing. On Thursday night, 1500 copies of "electric saw horror" have been transported to new cinemas.At the same time, the film's promotion and marketing costs have been rising again and again. After the box office forecast was released on Thursday, the Fox Searchlight has increased to $3 million, and it will be invested again depending on the situation.

Everything is ready for the new weekend.

Although "Jurassic Park 3" will be released this weekend, there are obvious differences between the subjective groups of the two sides. Fox Searchlight has high hopes for this weekend.

Limited to the type of film, coupled with the existence of Jurassic Park 3, the movie will not be shown in 3000 cinemas.

With the efforts of Fox Searchlight and the support of good data after the one week screening of the movie, the movie will be shown in 2000 cinemas in the new weekend, and the number of screens will reach 2530, which is the highest in horror movies.

There is no doubt that whether it's the type and audience, or the investment and publicity, "chainsaw thriller" can't compete with "Jurassic Park 3".

The number of theaters of the latter is more than 3400!

However, the popularity of "Jurassic Park" has reached the lowest level since its debut in North America on Friday.

But this series has formed its own brand. For most audiences, especially the mainstream family audience, Jurassic Park 3 must be the first choice for this weekend's movie viewing, rather than chainsaw.

There are not many families that bring children to watch a horror film, but there are not many in the world.

Most of the time, the type of film determines the audience, "chainsaw horror" is not a PG or PG-13 film with a wide audience, but a R-rated film full of bloody violence!

"Jurassic Park 3" has boosted the film market this weekend, and other films can only look up to it.

That doesn't mean there's no room for other films to survive.

After the expansion of the screening, it is certain that the attendance rate of the movie will not be the same as before, which is the inevitable law of the market. However, there is no collapse of the attendance rate of the movie, and each theater has maintained a relatively stable attendance rate.

Also on Friday, the film received $6.25 million from 2000 cinemas, the best one-day performance since the beginning of the film.

The most important thing is that the audience reputation of the film has been relatively strong, and some of the audience who have seen it once will go to see it again.

Early on Saturday morning, Daisy from Los Angeles and a group of friends walked into the movie hall of "chainsaw.".

At noon in New York, the professor of Columbia University, regardless of the risk of being stunned again, called his friends and friends to buy tickets for "electric saw".

Later, under the leadership of Louis Gonzalez, a long island horror film enthusiast group entered the cinema for the second time to watch this high-quality horror film rarely seen in recent years.

Just like most films with strong public praise, the box office of "chainsaw" rose slightly on Saturday compared with that on Friday, winning $6.32 million a day. However, the one-day box office champion of this day still belongs to "Jurassic Park 3". The influence of this dinosaur series ensures that even if the film's public praise is not good, it can still get a good box office number.

This is also the biggest benefit of the series.

There is also the potential of serialization in the movie, which can be seen by anyone with a clear eye, and the top management of Fox Searchlight is no exception.

Today, the film has earned US $14 million in North American box office, which is much higher than expected, and the screening continues, and this number is bound to continue to grow.

Godin Clyde, sitting in his office, has just looked up from the latest batch of data of the movie "the shock of the chainsaw". The audience of the movie has a strong reputation, and the results are gratifying after the expansion of the screening. He has come to a relatively clear conclusion that the prediction of cinemascore and ED Mintz is fundamentally wrong!

The North American box office of this film will never be about 30 million US dollars, only more, not less!

If this weekend's box office is excellent and next week's decline is small, it's not impossible to exceed $40 million.

This kind of performance is enough to make him stay in his current position for the time being, instead of worrying like before. However, in addition to his joy, Godin Clyde also has a slight loss on his face. He actually got only 30% of the copyright in the negotiation, which not only means that the peripheral income can only get 30%, but also the sequel, the biggest beneficiary will be Stan Dayton studio.

As for the sequel, in Godin Clyde's opinion, it is certain. There are still so many questions left in the film, such as the ending of the leg sawing doctor and the origin of the jigsaw, and he doesn't believe that Murphy Stanton, who has to fight for half a day for a dollar, will easily give up making sequels.

What a pity!

Godin Clyde sighed a long time, as if to spit out all the loss in his heart. He thought he was very optimistic about the movie, but he underestimated the movie and the director!He shook his head and got back to work, ready to see what kind of miracle "chainsaw" could bring this weekend. (to be continued). ）For mobile users, please visit m.wenxue6.com for better reading experience.