Chapter 132

We are going to break through 2000, please support!!!!

"Freshness is down again!"

In the study, Kerry Mulligan, sitting at the back of the computer, looked up and wrote almost all his depression on his face, "is this falling too fast?"

With an interview process sent by Fox Searchlight, Murphy waved his hand indifferently, "honey, is the freshness of" electric saw scare "below 20%

"Of course not." Kerry Mulligan looked down again. "Before last weekend, the freshness of rotten tomatoes was 60 percent. Now it's 52 percent."

Her words seemed to squeeze out of her teeth. "This week, more and more film critics have released their reviews on the movie, mainly negative ones."

"Oh..." Murphy was indifferent, but said, "do you have the latest one? I'll listen to some of them

With the expansion of the film last weekend, the movie has naturally attracted the attention of critics, but different from the evaluation of horror film lovers, they basically hold a negative attitude towards the film.

In fact, not only the rotten tomatoes, but also the IMDB score of the film is declining rapidly. After the expansion of the film, it will inevitably attract a considerable number of passers-by. For a film of such a large scale, fans of non horror films may like it infinitely low, and there will not be scenes of passers-by's collective praise after watching it.

If you think about it with your toes, there must be a lot of passers-by who leave the show early. Even if you can finish watching it, you won't have a high opinion of the film. Those who can score in IMDB are absolutely impossible to get high marks.

This is a very simple truth. After the expansion of the scale and popularity of a film, it will always attract the audience who are not such fans to watch it. Some of these people will be attracted, and others will become the source of negative word-of-mouth. This is an unavoidable problem for large-scale screening and widely spread films.

On the contrary, the audience of those small independent films is limited, the scale of publicity is often very small, and the mainstream audience knows that it is not their own dish, so the possibility of entering the audience is very low. The viewers are often the real fans of this type of films, so it is only natural that they can get a higher rating.

In essence, chainsaw is still a film with a relatively narrow audience, but after it has achieved outstanding results, it has gradually become a popular commercial film. In this case, it is impossible for its reputation to continue to rise all the way.

Kerry Mulligan drags the mouse, looks at the latest film review, and says to Murphy, "Peter Travers of rolling stone only gave us five points. He says our film is extremely disgusting and has nothing else. "Chicago Sun's Roger - Albert also gave five points, he thinks the film achieves the effect of terror and horror, it is really a bone breaking, but the audience is suffering, in the final analysis, it is not worth it."

"Rene Rodriguez of the Miami Herald..."

The crisp voice was filled with anger. Kerry Mulligan was obviously not as cultivated as Murphy. "He said that he only saw a group of shining idiots in the film. "It's second only to the Chicago J.R. - Jones," he said

"Hey, honey!" Murphy recognized the change in Kerry Mulligan's tone and said, "isn't there a good review?"

"Yes..." Kerry Mulligan looks up at Murphy and holds his emotions in check. "King Newman of Empire says that you have successfully created a chilling atmosphere of terror. David Edelstein of New York Magazine thinks the narrative of the film is very clever... "

Probably, after seeing the bad reviews again, Kerry Mulligan simply stood up from behind the computer and went to Murphy's side. His small baby face was still depressed. "Why should the critics attack such a bad film with such a good reputation?"

"Because critics never watch movies from the standpoint of ordinary audiences." Murphy put down the interview, thought about it and said, "in their eyes, the content and depth of the film are far more important than entertainment."

Kerry Mulligan leaned over Murphy's armchair and frowned. "But isn't watching movies just for fun?"

Murphy shrugged. "Some people can always find something tall in the film."

"But..." Kerry Mulligan didn't understand Murphy's meaning. He asked, "but the narration, rhythm and editing of the movie are praised by many media. Why don't critics like it?"

"It's easy to understand." Murphy reached over her shoulder and said, "few critics like this bloody movie."

"Oh..." Kerry Mulligan tapped her chin.

She turned her head and gave Murphy a kiss and said, "that's what you told me about the difference between professional word-of-mouth and audience word-of-mouth."

"That's right." Murphy smiles. "The former is more likely to bring awards, while the latter represents the market for a film."

"Can you do both?" Kerry Mulligan is still a 16-year-old girl, "if the professional reputation and audience reputation are good...""Of course." Murphy shrugged. "It's just very difficult."

Commercial achievement is the foundation of a director's foothold in Hollywood, but if he wants to further improve his style, such films are indispensable.

Unless it's James Cameron who can crush everything with his business achievements.

Kerry Mulligan gave Murphy a big kiss on the face. "I'm sure you can do it!"

Murphy just laughs. With his present ability, even if he cheats, he can't make such a movie. He still needs to continue to hone his career as a director.

Back at the back of the computer, Kerry Mulligan looked at the screen and almost exclaimed, "the freshness of rotten tomatoes has dropped again, only 51 percent."

She looked up at Murphy, "will this affect the box office trend in the future?"

It's impossible for film critics to say that they can't influence the audience's choice. Murphy also walked over and took a glance and said, "what we're doing now is a commercial film. We don't have to care too much about the freshness of rotten tomatoes."

Kerry Mulligan was puzzled, "why?"

"Because rotten tomatoes don't come from the ratings of the audience. Strictly speaking, it's not a rating system." Murphy simply explained to Kerry Mulligan, "the concept of freshness of rotten tomatoes is based on whether the film reviewers give positive comments on a film. For example, 80% of the film reviewers give positive comments, and the freshness of the film is 80."

If we look into the problems of this system carefully, it is difficult for the freshness of a film to reflect whether it is really well received, because its standard is that a film review passes the pass score, which means it is fresh

If a film has more than 80 freshness, but the average score of the filmmaker is no more than 6 points, is this film highly praised by the profession?

The rotten tomato page of such good movies that people either love or hate, such as the electric saw, obviously won't look good.

in addition, the rotten tomato website itself is deliberately stirring up the water, giving the certifiedfresh label to movies with freshness above 75 and a film review base of 40, giving the audience the illusion that rotten tomatoes are "scoring".

After Murphy's words, Kerry Mulligan nodded.

Murphy pointed to a bucket of popcorn icon behind the freshness number and said, "this popcorn index can better reflect the popularity of a film in the audience than freshness."

The freshness of rotten tomatoes has dropped to 51, but the popcorn index is still as high as 88%.

That's why Murphy doesn't care much about freshness.

"So the freshness of rotten tomatoes is not very important?"

Seeing Murphy nodding slightly, Kerry Mulligan scratched his face. "Where is the professional reputation?"

She's just a new Hollywood actress. She's only 16 years old. She doesn't know much about some things.

"Do you know the Metacritic score?" Murphy said as simply as possible, "the industry pays more attention to serious Metacritic ratings than Internet media like rotten tomatoes, and how many of those old men in the Academy of film arts and Sciences, do you think, pay attention to the Internet?"

Acritic scores also have websites, but they are mainly based on paper media. As the most qualified and professional college in this circle, its average age is over 50 years old. No one can expect such a group of people to be loyal Internet users, and even most of them have no use of the Internet.

However, it also has its limitations. The Metacritic score includes the film reviews and scores of some veteran professional film critics, and its conservatism and old school can be imagined.

In other words, all these ratings are just for reference, and can not reflect the market value of a film. There are not a few films with super high IMDB score or over 90 freshness of rotten tomatoes, whose box office and even subsequent copyright products hit the streets, and even bring down a film company.

IMDB, in particular, has a lot of water in its ratings, and the scoring mechanism can only limit, rather than eliminate, the water army. The war between the dark knight and the godfather is the best example.

With these simple words, Murphy gave Kerry Mulligan the information from Fox Searchlight. "Take a good look at the process. This is the first interview of the crew and your first media interview. Don't screw it up."

"Certainly not!" Carey Mulligan has a rare face of seriousness.

As the movie "the chainsaw" won the second place in the North American box office last week, it has also become the focus of attention of many media. For publicity consideration, under the coordination of Fox Searchlight, a program of Fox TV will have an exclusive interview with the whole crew headed by Murphy.

In the production list of this interview, Murphy also saw a familiar name - Kara Firth! (to be continued). )