Chapter 171

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When he came to Cannes, it was still some time before the opening of the film. What Murphy saw was a quiet and beautiful seaside town, rather than a noisy movie capital. He entered a reserved hotel, checked in, and lost the time difference for one day. Instead of taking a rest, he joined Erica Steinberg, a familiar producer, to work together for the movie "horror star" The final exhibition procedures are handled.

It's not a film director's job, but Murphy's willingness to work with Erica Steinberg can bring him valuable experience.

They first went to the Organizing Committee of the film festival to apply for the pass of the film festival. With the pass, many things will be more convenient.

After paying 2000 euros, getting two papers, and walking out of the office, Murphy looks at her blue pass and then at Erica Steinberg's, which is pink.

He guessed that the certificates of different professions would be different. On the way over, he vaguely saw people leaving. The media card, photographer's card and professional certificate hanging around their necks were different.

"Our passes are of different colors?"

Walking out of the building where the organizing committee's office is located and on the seashore Avenue, Murphy curiously looks at Erica Steinberg, "what's your producer pass?"

He picked up his blue pass and looked at it. It was just written with the ID card of the industry, and it didn't mark the title of director.

"The color represents the level of identification," Erica Steinberg said, looking down at her pink pass, beckoning Murphy to go to the rental car and explaining as she walked. "Your identification fee is only $800, mine is $1200."

Murphy is even more strange. Miramax can't be stingy enough to save the four hundred dollars, can he?

"People in the industry don't want to apply to get their ID cards. The organizing committee has a special assessment," he said. When he went to the car, Erica Steinberg took the lead in getting on the back seat. When Murphy got on the car from the other side, he made a driving gesture to the driver, and continued, "ID fee is also one of the sources of income for the festival. Take Cannes Film Festival as an example, the note of ordinary pass The registration fee is 399 euro, while the basic registration fee of 460 euro is required for the certificates of producers' exchange meeting and producers' workshop, and the fee will increase with each step up. "

"That's right." Murphy nodded gently. "No wonder Bill told me that big film festivals are still money games."

Erica Steinberg smiles approvingly, and says, "different fees bring about the difference in the level of certificates."

He pointed to Murphy's blue pass and his own pink pass. "From high to low, the colors of the pass are white, pink with dots, pink, blue, and yellow, respectively. People who have been active in the film festival for a long time know that the level of a person can be judged from the color of his Cannes pass. Generally speaking, the pass color can be divided into the lowest yellow, a little higher blue, the dream pink and the white that most people don't think about. "

"I've been to several film festivals," he said with a self mocking smile. "I only got pink last year."

As for the media pass, there is not so much emphasis. It is basically determined according to the amount of fees paid, which is also an important source of income for Cannes Film Festival.

The importance of money to the success of Cannes Film Festival is self-evident. According to Erica Steinberg, although the finance of the French national film and Television Center, the government of the blue coast region of Provence and the Cannes municipal government will bear part of the expenses of the film festival, and there are many private and corporate sponsors, the film festival still needs to have its own hematopoietic function to maintain every year .

This kind of pass that reflects the status is one of the hematopoietic links.

Don't underestimate the color of these documents, they can make the holder enjoy completely different treatment during the film festival.

For example, in Cannes Film Festival, priority screening is usually conducted on the day before the red carpet premiere, so that people with pink or above certificates can see it first.

In other normal shows, people with yellow or blue certificates have to line up outside in the early morning or even in the early morning; when the show time is approaching, people with pink certificates will line up next to the theater, usually in a relatively short line; when the show time is about to start, people with white certificates will directly enter the venue without queuing up, but when the show time is about to start, people with white certificates will not have to wait After that, the holders of powder certificate and blue certificate will be released in turn, and finally the holders of yellow certificate.

Therefore, for those who hold blue and yellow certificates, they are likely to be unable to enter for a long time in vain.

In addition to these general certificates, people like Murphy and Erica Steinberg can also get black certificates on behalf of film dealers on the day before the festival, but these certificates are only valid at the screening sites of "planet of terror".

After running with Erica Steinberg for a day, Murphy's biggest feeling is not that she feels artistic, but that she wants to participate in the regular exhibition of the film festival, which needs a lot of money.

Compared with the Saint Denis Film Festival, which is still in the development stage, the cost of an exhibition film at Cannes Film Festival is too much.After collecting the documents, Murphy and Erica Steinberg mainly do two things.

First, it signed a formal public relations agreement with a local media public relations company.

The company was negotiated when Miramax confirmed that planet of terror would participate in the Cannes Film Festival and is part of a contract with the festival's sales agent.

The role of marketing and public relations in a film's word-of-mouth, needless to say, Murphy also knows, he will not be silly enough to think that as long as a film is good enough, after the screening, it should naturally get a good media word-of-mouth, there are too many things in this commercial society are hidden under the surface of the bright.

Public relations companies can handle the topic marketing, media interviews during or after the festival, and invitation letters for all kinds of activities during the festival.

Then there is the production of publicity materials during the film festival.

According to the regulations of the Organizing Committee of Cannes Film Festival, a lot of publicity materials for the films to be exhibited need to be submitted to the merchants designated by the Organizing Committee for production, and the cost is considerable. According to Murphy's observation, it is about 10 to 15 percentage points higher than that of the films produced in North America and then transported here.

However, if you want to participate in the festival, you should follow the regulations of the Organizing Committee of the festival. Since you choose the film festival to show, you must face the marketing link. The crew needs to formulate a complete marketing strategy and corresponding materials to assist in the publicity of the film, such as business cards, video posters, media releases and press conferences.

Similarly, in the poster posting, media announcements and press conferences these links, the basic need to pay a certain fee.

This is also the practice of large-scale film festivals. Basically, large-scale film festivals will charge participants and teams attendance fees and entertainment fees. If you want to have a booth in an international film gathering, you have to pay for it. It can be said that every inch of land is worth every inch of money.

In addition, the box office revenue generated by the film during the exhibition period has little to do with the crew.

There is an exhibition link, and naturally there is a box office. The films shown in the film festival are different from the ordinary films shown in the cinema. There is no box office division. All the box office revenue is controlled by the organizing committee.

"Therefore, the film festival does not rely on the red carpet to earn a living."

sitting on the balcony of the hotel room, Murphy took a cup of green tea, drank it, and then said to James Franco and others on the opposite side, "if you want to go to the opening red carpet, you should go straight and bring out good works, or cooperate with the film festival in the corresponding links, you can earn me money Everyone makes money, which is more real than the embarrassment of being a teacher without a name. After all, even if you rub the red carpet, no one will buy it. "

Little Robert Downey is not used to green tea. After tasting it, he puts it on the wooden table surrounded by several people, turns his head to the shadow Festival palace, and says mercilessly, "you are just envious and jealous here because you are not qualified to walk on the red carpet."

"I'm a director," Murphy shrugged. "I'm not a star who needs exposure."

James - Franco a disdain, "who said the director does not need exposure?"

"You just say envy," Jonah Hill said, pouring half a cup of tea. "We don't go around preaching it."

Seth Logan nodded busily. "I'll keep it a secret."

These guys are used to making a fuss, and Murphy doesn't care about it. They don't care what they say to themselves. They slowly taste their tea. Sometimes they look in the direction of the shadow Festival palace, and there will be a lot of noise coming from there from time to time.

Today is the opening day of the 55th Cannes Film Festival. Murphy and others did not receive the invitation to open the red carpet, nor were they bored to buy the invitation letter and rub the red carpet, so they just sat here and tasted tea together.

"Have you heard?" Jonah Hill suddenly changed the topic, "Monica BELLUCCI has a ten minute blockbuster in her new film" irrevocability ", which is said to be challenging the limits of human beings!"

Challenge human limit?

Hearing this, Murphy almost spewed tea out of his mouth.

"Europeans like to play these flashy," Robert Downey Jr. has never been interested in art films. "Does she think she can get the best actress with a blockbuster play?"

James Franco raised his finger and shook it. "Maybe it is

"Well, Jim," Jonah Hill said curiously, his eyes wide open, "isn't that a little girl you like? When did you have such a strong taste and become interested in this kind of strong woman? "

"Jonah!" James Franco is like a cat with its tail guessed. "You don't talk. No one thinks you're a stone!"

Robert Downey, Jr. didn't care about the two mischievous guys. Instead, he asked Murphy, "have you seen the list of entries? Who do you think is most likely to get the palm of gold? " (to be continued). )