Chapter 210

Miramax is fully responsible for the publicity and marketing of sin city in North America. As the production cost alone has reached US $40 million this time, the overseas marketing right has been taken away by Miramax's former Walt Disney, and the overseas marketing right is in charge of by Disney brand Bowe international, which specializes in non children's films.

Just like the normal publicity of all films, Miramax started the publicity and promotion work in an orderly way from the beginning of the project approval. Posters, trailers, outdoor advertisements and Internet advertisements all came out early. Frank Miller also participated in several media interviews and praised Murphy's shooting and post production It will be a milestone in the history of mangrove film.

With the approval of the original author, comic fans will undoubtedly look forward to the film, and comic fans are the most basic audience of the film.

Of course, Miramax will not ignore the ordinary passers-by. Whether it is Murphy or Harvey Weinstein, they are very clear that only relying on comic fans can not support the expected North American box office of $60 million to $80 million.

For example, Miramax has published a 30 second short film about Jessica Alba. The content of the short film is the strip dance in the bar. Although there is no scene of dew point, the short film has attracted many people's attention as soon as it appears on TV and the Internet.

Moreover, Miramax also made a series of chain news on this topic to publicize the city of sin.

Recently, many Internet and Internet media are also hyping relevant news. You can see the news about Jessica Alba everywhere. At Murphy's suggestion, Miramax really takes her as a propaganda point.

"Looking back on the striptease careers of Hollywood actresses"

there are also such posts on some influential film and television websites and forums.

The post first reviews a series of striptease performances of Demi Moore, Elizabeth Berkeley, Nicole Kidman, Meg Ryan and Salma Hayek, and then focuses on Jessica Alba's striptease video.

"In the upcoming Sin City, Jessica Alba plays the role of pure and sexy stripper Nancy. A video of pole dance at the bar is stunning. Many people who have seen the video say that Jessica Alba interprets the sense of sex, charm and passion with a new style and her body. If you have to find fault, it's the cowboy Maybe the film can let us see more wonderful content "

all of these have brought the topic to the film, and also successfully attracted the attention of many men. The city of sin was originally made for men. From the beginning of the project, it did not expect to attract a large number of female audiences.

In addition to Jessica Alba, Robert Downey Jr. and James Franco, both of whom have been interviewed by the media, are also important publicity points.

In the face of an interview with the Los Angeles Times, James Franco said, "at the beginning, Murphy said that he needed someone to help him win the trust of Frank Miller. I had never seen the city of sin series before. When I opened the album, I realized how cool the world of the city of sin was. I know that's exactly what Murphy is good at. The men are all big and bloodthirsty, while the women are all wearing leather clothes and holding whip. It's just like the old-fashioned black stories have reached a new extreme, and there are no similar works on the big screen. "

When Robert Downey Jr. was interviewed by Hollywood reporters, he focused on the green screen shooting of the film. "At the beginning of performing in front of the green screen, it was very strange, because everything depended on your own imagination. I had to take my attention away from the green screen and concentrate on the world in the film, which was very interesting, special and interesting Fresh. I think Murphy is a wizard because he found a way to turn painting into special effects. He turned water into wine

Now is not the era in which only relying on word-of-mouth can win. The characteristics of this era determine that if a film wants to be truly successful, it must do everything possible to promote it. One of the most powerful weapons of promotion is to create topics.

The publicity and Public Relations Department of Miramax won't miss any potential topics, especially Murphy's withdrawal from the directors' Union, which can attract many people's attention.

In the publicity, Murphy is absolutely a very selfless person, a director who can sacrifice his personal interests for the sake of the film.

The magazine quoted Harvey Weinstein's description of why Murphy quit the directors' Association.

"After getting the film adaptation right of sin city, Murphy still hopes that Frank Miller can play a role in the film shooting. At that time, he told me that Frank Miller's participation in the film shooting can play an important role in being loyal to the original work. I don't want Frank to become a comic writer or producer, but let Frank appear as a director, so as to establish Frank's prestige and let the actors and crew listen to his guidance. Although this decision sounds simple, it needs Murphy to make sacrifices, because the Treaty of the American directors' Union stipulates that each film can only be directed by one director. In order to make Frank Miller direct with him, Murphy has to quit the American directors' Union. "After the media hype, this incident, which no one had paid attention to, immediately became very popular, and even had a certain impact on the fans. Many people who did not pay attention to Murphy and the city of sin also began to pay attention to such a director and his works who could quit the directors' Union for the film.

In order to increase the topic and continue to expand the popularity of the film, Murphy also gave an interview to Ying Ying after finishing all her later work, especially talking about this hot topic.

"It's a decision that I have to make to quit the American directors' Union because they don't want me to work with new directors, which is not in line with their rulebook. During the filming, the representatives of the directors' Union came to us and asked us to stop work for investigation. I won't let anything stop us. "

In the face of a reporter's interview, Murphy of course should put himself on the innocent side and attract attention at the same time. "In my heart, Mr. Frank Miller is not a new director. If you see his comic books, you will see that they are as good as the successful ones on the big screen. The plot, picture, action, editor and director are all excellent, but Frank uses the It's not the cameras, the actors and the lights that matter, it's the paper and the pen. "

When it comes to flattery, Murphy never grudges his praise. "Like movies, comics are telling stories with pictures, but the directors' Union firmly opposes it. So in order to make this movie, I have to quit. Sometimes, when you have to try something different, you have to break some rules. "

These are all for the need of publicity and speculation. The images seen in the media are sometimes the images that people want to see in public relations and publicity.

Everything that is bad for the promotion of the film will be covered as much as possible. Up to now, almost all the people involved in the production of a film want it to be a great success, and Frank Miller is no exception.

He also gave an interview in response to the news hype about Murphy's withdrawal from the directors' Union.

Of course, Frank Miller is also a clich é. What he said is also a word of praise. "I was shocked by Murphy in the whole shooting of the film. In all the comic adapted films, Murphy's evil city is the best transformation of the original work, especially the black-and-white, fast and jumping cutting, which is almost to the level of perfection. Murphy achieved the goal with a new method This kind of effect, I believe cartoon fans and movie fans will be deeply surprised by the extraordinary of sin city. There is no fabricated realism here, it is more like a pure and fanatical dream. "

With Frank Miller's response, Miramax is more comfortable with the operation of this news point.

This kind of publicity is not only for the upcoming cinema screening, but also for the V and video market after the cinema.

Such a large-scale film, V market may appear explosive revenue figures.

Murphy's first two films also prove this point. Whether it's chainsaw thriller or terror planet, they have been in the top three of the monthly v-leasing list in North America. Sales and leasing have created nearly ten million dollars in revenue, and this revenue is increasing over time.

Especially for the horror planet, the box office of this film is far less amazing than that of chainsaw in North America, but it is very popular in the rental market. In a short period of six months, the income from leasing only one item has passed the million dollar mark.

These can not only bring certain dividends to Murphy, but also become the capital to lay a solid foundation for him. With these, Miramax did not hesitate to pay as much as $15.0 million for North American publicity and marketing to the city of sin.

Everyone knows that publicity needs money, not to mention the actors and actresses like Murphy and Robert Downey Jr., who are far from the front line, need to use money to move the media to build momentum. Even if the films of top stars like Tom Cruise and Leonardo DiCaprio enter the publicity period, they have to invest a huge amount of publicity money.

In the past, it was possible for one person to drive a film level explosion. Now, it is very difficult to achieve this in this era. Even James Cameron can't do it. The film that will create a record in the future depends not only on his gold lettered signboard, but also on the cost of production and marketing.

In the interview with Wan Ying, Murphy's work has come to an end for the time being, and he can also take the time to continue his offensive on the other hand. It's not finished yet. 8