Chapter 225

On Saturday morning, as soon as the sun reached the horizon, Las Vegas, a desert city, felt the heat. Inside a manor on the outskirts of the city, ed Mintz left the golf course and walked slowly to his villa.

As he grows older, he gradually decentralizes power in the company. Apart from listening to routine reports every weekend, he seldom directly interferes with Re's operation.

Entering the villa, ed Mintz took the towel from the servant, wiped his hands and entered the living room.

A young man was sitting on the sofa in the living room. Seeing ed Mintz, he stood up quickly. Ed Mintz waved his hand and said, "Arthur, here we are."

"Yes," said Arthur respectfully, "Mr. Mintz, I have the latest statistics from yesterday."

"You go to the dining room first. Make yourself at home," ed Mintz went upstairs. "I'll change my clothes and listen to your data later."

Ten minutes later, ed Mintz, who had changed his clothes, was sitting in the dining room of the villa with a simple breakfast in front of him. A young man named Arthur was standing opposite him.

Ed Mintz cut a piece of sausage, put it in his mouth, swallowed it and said, "tell me, what was the surprise of the North American film market yesterday?"

Although the traditional summer program in North America will start next weekend, and the super blockbuster such as "X-Men 2" will be released, this week's North American film market can not be underestimated either. Sin City, with an investment of 40 million US dollars, has been widely concerned in the industry because of its high reputation in the previous trial.

Also, Joe Schumacher's new film "sniper phone booth" was released this weekend. After the director brought the "Batman" series to a dead end, his career was almost finished, and he had to switch to independent small production. Whether he can turn over is also a big attraction in the North American film market this weekend.

"Yesterday, there were only two large-scale films, namely, the 2850 movie" city of sin "directed by Murphy Stanton, and the 2418 movie" sniper phone booth "directed by Joe Schumacher

At this point, young Arthur looked down at the information in his hand, "the audience reputation and professional reputation of the two films are good."

Arthur knows ed Mintz's habits, "other important statistics available at present, the freshness of rotten tomatoes in" sniper phone booth "is 73%, and the average score of IMDB is 7.6 points; the freshness of rotten tomatoes in" Sin City "is better, 84%, and the average score of IMDB is 8.8 points."

"Well..." Ed Mintz nodded slightly, not surprised by the data. "What about our statistics?"

Different from the auditions organized by some blockbusters, re's survey is conducted immediately after the audience has watched the film, and the final box office predicted by these audiences' word-of-mouth always shows amazing accuracy.

"After the premiere and advance show the day before yesterday, the audience's overall evaluation of" Sin City "was a +" and "sniper phone booth" was a +. " Arthur coughed softly, cleared his itchy throat, and continued, "with the expansion of the screening yesterday, the on-site evaluation of both films has declined. The overall evaluation of sin city is close to a, and the sniper phone booth is a -."

With that, Arthur also put a piece of information in front of ED Mintz.

"What's the box office performance?" ed Mintz asked as he looked through the material

"Counting the advance field," Arthur quickly replied, "the box office of sin city on the first day was $14.55 million, and the audience groups of the two films overlapped to a certain extent. The relatively poor reputation of" sniper phone booth "was impacted, with only $4.27 million on the first day."

After hearing these box office figures and looking through the detailed information of the company's survey statistics, as a film market forecasting expert with many years of working experience, ed Mintz immediately had his own judgment: "the audience score of" Sin City "dropped slightly fast, and the audience of the film was narrow. Miramax and Harvey Weinstein wanted to get $100 million at the box office in North America We need to think of some ways in terms of publicity and marketing. "

Arthur, standing opposite, takes out a pen and a small book from his pocket by magic and records ed Mintz's words accurately.

"Joe Schumacher..." Ed Mintz shook his head. "It's his misfortune that two R-rated films met at the same weekend. The North American box office of" sniper phone booth "is about 40 million dollars."

He sighed softly. Joe Schumacher used to be a very talented director. Unfortunately, when he met Batman, it was not only Bruce Wayne's misfortune, but also his own misfortune. He ruined the series, which also dragged him down.

Compared with the old Joe Schumacher, Murphy Stanton is definitely a rising star in the directing field. His very personal shooting and production style makes him stand out in today's highly homogenized Hollywood. On the basis of his personal style, he appropriately integrates Hollywood's box office elements to ensure the market value of his films The style is too unique and marginalized by the market.

The most important thing is his age. He is only 23 years old this year. He is far from entering the vigorous creative period of a director. It is not too much to say that he is still in the initial and exploratory stage of a director. However, he is quite steady at this stage, one step at a time, which has laid a solid foundation for the future.If he is older, his production philosophy and style are more mature, and he turns into the mainstream film industry, what kind of achievements will he create?

Ed Mintz can't wait to see. This young director has a bright future!

Although "crime city" and "sniper phone booth" did not form a fierce competition this weekend, ed Mintz was completely in favor of the former, Joe Schumacher was on the decline, and Murphy Stanton was on the rise. There was no comparability between the two.

However, if Murphy Stanton wants to really become a front-line director, there are still many problems he wants to solve. For example, the audience range of his film and style has always been a problem. If he wants to really enter the ranks of super directors, rather than like Quentin Tarantino, the audience of the film can never be ignored.

Just as ed Mintz thinks, neither the former "planet of terror" nor the current "city of sin" is a popular film. Murphy knows this, but what he studies most is this type of film. At this stage, he can find the most suitable film, which is also "city of sin". With his previous qualifications, he wants people to invest 5000 yuan The production cost of more than 10000 US dollars is very difficult.

Instead of going too far and causing a series of negative effects, it's better to move forward step by step.

The summer season is about to start, and most fans are ready to start, saving money and energy to prepare for the release of super blockbusters like "X-Men 2". The number of audiences entering the cinema this weekend is relatively small, which is not only related to the hot summer season coming, but also related to the style of "Sin City".

The media and film critics have given the film super high ratings, and Roger Albert even gave a rare thumbs up. To a certain extent, these can attract a considerable number of passers-by to enter the cinema, but this can not change the fact that most mainstream audiences are difficult to accept the film.

Crime city's box office success on Friday was quite dazzling, but Miramax's statistics soon spread to Murphy. According to the statistics from several survey agencies employed, the audience who walked into the cinema to watch the film on Thursday's early show and on Friday's day were cartoon fans, Murphy's fans, Robert Downey Jr. and James Ford Jr LANCO, Jessica Simpson and Jessica Alba were the main supporters, accounting for nearly 70% of the audience.

Murphy knows that in a broad sense, sin city is not only a typical genre movie, but also a fan movie.

The North American fan movie of this era is not the future, and the R rating of sin city also determines that it can not become a typical teen fan movie like twilight and hunger game in the future.

In the summer season in North America, under normal circumstances, a new, non fan oriented and sequel of the mainstream business masterpiece, because Friday is still a working day, often the next day of the show, Saturday, will become a single day with the highest box office output, but "Sin City" is not in this list.

Since Saturday morning, the attendance of 2850 theaters showing "Sin City" has decreased to varying degrees. Fortunately, the proportion of decline has decreased, at least better than that of "sniper phone booth" on the same weekend.

Murphy has also seen this movie of Joe Schumacher, which is quite good, but the movie is ill fated. The initial release date was set in November 2002, but at that time, sniper massacres occurred in Washington and Maryland one after another, and the public reaction was extremely strong. The risk of the movie's release doubled, so fox had to move to this year in the 20th century.

This is definitely a typical case that the film is affected by the social environment. Moreover, the schedule collides with "Sin City", which makes the road of this ill fated film even more bumpy.

But the North American film market is just like this. Every year, there are so many films coming into theaters. If you don't meet one, you will meet another. This is a very competitive market.

Under the impact of crime city, which is also an R-rated film, and the audience reputation of sniper phone booth is not particularly prominent, the box office inevitably declined on Saturday, only getting more than $3.6 million on that day.

Because the first day consumed a large number of fans, the output of sin city on Saturday was also declining. However, the reputation of the media, film critics and audiences was relatively strong, and the decline was not large, with a closing rate of $12.15 million.

On Sunday, because the next day is a weekday, the night box office will be affected by tomorrow, and the box office of the two films will drop again. With the arrival of the new week, the morale of CAA, which provides packaging service for "Sin City", will rise sharply. (to be continued). )