Chapter 232

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Which one is more likely to attract the general audience, a film made for the public taste or a film with a strong personal style? The answer to this question is obvious.

Since Friday, "X-Men 2" has dominated this weekend. It has easily cut down nearly 26 million dollars in one day. It fully reflects the advantages of the sequel of the blockbuster film and the super commercial production. Looking back at Murphy and Miramax ' It's less than a fraction of X-Men 2, less than five million dollars.

After consuming a large number of fans and fans of black cut movies, "Sin City" is somewhat lacking in stamina.

In the face of the impact of X-Men 2, the only thing that makes Murphy and Miramax happy is that the audience and professional reputation of crime city is generally better than that of X-Men 2.

In particular, as in the past, the film critics generally hold a derogatory attitude towards a film with large investment and large production. The evaluation basically has the words of "vulgar and boring", which is in sharp contrast to the attitude of singing praises when "Sin City" was released.

Generally speaking, although the word-of-mouth of "X-Men 2" is not as popular as "Sin City", it is not bad in summer popcorn movies, especially the fans and fans of "X-Men". Moreover, word-of-mouth is very important for a film, but it may not be the key factor to determine the box office of a film in many cases, otherwise, the ticket price will be increased every year The top ten movies in the real estate list will not be dominated by popcorn movies. They have already become the world of Oscar or other award-winning movies.

Word of mouth can't make up for the inherent defects of a film. For example, the audience of a film, why is a minority film called a minority film,? It doesn't come from small investment. Its audience may increase because of word-of-mouth explosion, but it won't change in essence.

The most typical one is Quentin Tarantino's vulgar novel, which only looks at the film's reputation and status in film history. How can it be loved by the audience and blow up the box office.

But in fact, when vulgar novel was released, the box office in North America was only more than 50 million US dollars. Two years ago, Miramax pushed into the cinema again, and the box office in North America barely exceeded 100 million US dollars.

This kind of black film is Murphy's favorite type, which can be seen from the type of film he chose to make after he came here. He was not angry for vulgar novel, and thought that such an excellent film should have a huge box office. After he came here, he realized how impractical and stupid this idea was, who stipulated a good film Must there be a good box office? The law of the film market will not be changed by individual will.

"Sin City" is no doubt the same. It has been praised by the media and film critics, and it can not make this film a popular work.

Under the impact of "X-Men 2", the box office performance of "crime city" has been tepid.

On Saturday, "X-Men 2" consumed a large number of fans and audiences, but its box office slightly fell. The gross report on that day was close to 23 million US dollars. "Sin City" was not much better. It didn't take the opportunity to rebound. The box office also fell in a single day, harvesting 4.3 million US dollars from 2850 cinemas.

Although the three-day weekend box office can not be counted, but this kind of box office performance makes the final North American box office of "Sin City" several times more difficult.

With the coming of a new week, the box office statistics of last weekend were released. There was no doubt that the box office champion, "X-Men 2" was firmly at the top of the box office list with 68 million US dollars. The two-week release of "Sin City" ranked second, with 13.4 million US dollars at the box office.

This result is 65% lower than the first weekend!

However, taking into account the box office of the previous four working days, the North American box office of crime city has reached 63.5 million US dollars, which not only crosses the total cost line of the film, but also will set a new record for Murphy's highest North American box office.

In the following week, the box office of "Sin City" dropped to a million dollars level on weekdays, and only gained 4.4 million dollars in four weekdays. With the arrival of the new weekend, and many films joined in the summer season, the number of theaters inevitably fell to 2100.

In this case, the weekend box office of the film will inevitably decline again. In the third weekend, the box office of the film will fall by more than 60% compared with the next weekend, and the film will gain less than $5 million in three days.

Crime city's North American box office has reached 72.9 million US dollars, setting Murphy's highest record in North America.

However, such a box office trend is basically certain that the North American box office of the film is unlikely to exceed 100 million US dollars.

Now, after all, it's summer season. In addition to "X-Men 2", there are also such super masterpieces as "matrix 2: reloading" and "Nemo". The number of theaters and film arrangement rate of "Sin City" will only be further reduced.

No matter how much work Miramax does, it can't change this inevitable rule. Apart from other things, if you let the cinema choose between "matrix 2: reloading" and a film with a limited audience, fools know who to choose.In the past two weeks, Murphy also carried out routine publicity activities in some large and medium-sized cities in North America according to the publicity plan formulated by Miramax. After sin city got a good first week box office in North America, Disney's brand Bowe international, which is responsible for overseas distribution, also pushed the film into several major overseas markets, such as Robert Downey Jr. and James Franco The leading actor also started an overseas publicity tour.

But Murphy didn't go, and the publicity was mainly about actors.

Compared with North America, the overseas response of "Sin City" is much worse. Frank Miller's comic influence is mainly concentrated in North America. The number of overseas fans is limited, and the scale of the film is too large. In some countries and regions, it is also rated as restricted. All these will significantly affect the overseas box office performance.

The box office of the first week in Britain is only US $2 million, while that in France is slightly better, and it is only US $2 million or so. Germany, another major European film market, is worse. Perhaps the strong personal style does not conform to the aesthetic relationship of Germany, and it is only US $1 million or so in the first week in Germany.

Australia, the birthplace of large-scale plasma films, has the best performance in the overseas market. People here are more receptive to large-scale films, and they even burst out $4.8 million in the first weekend.

Generally speaking, the overseas performance of sin city is not very outstanding.

When the film's North American box office exceeded 75 million US dollars, "Sin City" had already won more than 16 million US dollars in 26 overseas markets.

"The overseas box office is certainly not as good as the North American box office."

by the pool side of his backyard, Murphy sat under the sunshade, and a pair of extra large black super covered half of his face. "I'm content to have 50 million dollars."

He took a long stretch. "Bill, how much of my share has arrived?"

"It's all here." Bill rosis first said a piece of nonsense, and then said in detail, "Fox Searchlight has paid all dividends of" chainsaw horror ", and Miramax has basically paid dividends of" terror planet ". The rest of these two projects are long-term small proportion dividends."

"Oh, yes." He added, "there's also the Union's mandatory share, but it's a small number for you."

Murphy nodded. Although he quit the directors' Union, he was still a member of the writers' Union.

With these shares coming into account, plus the profits from the investment in chainsaw 2, he can be said to be a real multimillionaire.

Where is the best place to get the money? It must be to buy the movie rights of those superheroes in Marvel comics, and finally let them fight together.

After the premiere of "X-Men 2", Murphy didn't give up completely and continued to contact marvel. Unfortunately, the result was very unsatisfactory. Marvel was extremely determined. It seemed to absorb the lessons of "Spider Man" and "X-Men" and said that he would not sell the film rights of his famous heroes.

It's those less famous comics. If Murphy's price can make them interested, we can consider cooperating with Stanton studio.

Like iron man, Captain America, Thor, black widow and other well-known heroes, Marvel Comics also offered Murphy a price of $1.5 billion for packing, which clearly means not to sell.

Whether the money is worth it or not, Murphy has no place to collect such a large sum of money.

But Murphy didn't give up completely, looking for a lot of information about amazing superheroes, to see if he could find out the type of memory in the unknown ranks.

"It's very difficult for Marvel comics. They have been invested for a long time. Now they are not short of money. It's said that they are also preparing their own superhero movies." Bill rosis tapped the armrest of his chair and warned, "Marvel lacks distribution channels!"

Hearing this, Murphy sighed. Her films are all distributed by other companies. What can I do to impress marvel?

Anyone with a clear eye can see that now even if he wants to sell himself, he will only sell to big companies with broad distribution channels and complete industrial platform, just like DC Comics.

What can an individual like him or a company like Stanton studio bring to marvel?

"Murphy, Harvey and Frank Miller talked to me yesterday," bill rosis suddenly changed the subject, "trying to push crime city 2 into the preparatory stage as soon as possible."

"In such a hurry?" Murphy took off her sunglasses and asked, "what do you think?"

Bill rosis said without hesitation, "I think it's better to push it off!" (to be continued). )