Chapter 256

Under the leadership of a young man named Paul Wilson, Haley olbert from variety shows walks into a warehouse in the suburb of Venice. The warehouse is very large, but it looks a bit shabby. It doesn't look like a temporary residence of a drama crew, it looks more like a waste dump.

As Haley olport saw, the warehouse is packed with many items, including clothes, weapons, props, photographic equipment, and many people are busy packing these items, as if ready to be transported away.

Before she came here, Haley olport knew that the cast of "the dead man" was going to Sydney, Australia, and she estimated that she was the last one to interview the cast in North America before filming.

Although she met Robert Downey Jr. and Jessica Alba, two famous actors in the warehouse, Haley olport didn't stop at all. Instead, she followed Paul Wilson and went directly to a temporary office.

She came here for a clear purpose, to interview the film's director, Murphy Stanton.

The young man in front knocked on the door, and there came a slightly hoarse and magnetic voice, "please come in."

The door was pushed open and Haley olport went in and saw a tall young man standing up from behind his desk.

"Hello, miss olport." "Hello, director Stanton," said Haley olport, gently shaking his outstretched hand

At the same time, her professional keen eye quickly swept over him, only to find that this is a very difficult man to describe.

He is very young. He looks like he is in his early twenties, but he has a temperament that belongs to a mature man. He has a sunny smile, and there seems to be something hidden behind the sunshine. He has a gentle manner. The scars on his face show that his past experience is not as simple as his manners.

It is difficult for Haley olport to give him a specific description and conclusion. This person seems to be a complex of contradictions.

"Please sit down," interrupted the voice. "Please sit down, miss olport."

"Thank you."

With a polite smile, Haley olport sits opposite his desk and decides not to worry about those. She came here today for an interview. For her, Murphy Stanton is a very young, successful and promising film director.

Taking out her pen and notebook, Haley olport asked, "can we start?"

"Of course." The man opposite nodded.

Haley olport looked at the problem in the notebook and went straight to the theme, "in the huge world of Marvel comics or X-Men, the death attendant is not an orthodox hero. Why do you choose to shoot such a superhero movie? Or R? "

"Deadman is not an orthodox superhero. Orthodox superheroes are like this."

Hearing this, Haley olport raised her head, and Murphy Stanton put on a superman flying style. "Orthodox superheroes are always full of positive energy, and the dead waiter looks more like a complete ruffian and hooligan. Some people call the dead waiter the cheapest superhero, and sometimes he shows off. I think it's a very real and street character. He's closest to the audience. "

"What about R-rated films?" "Don't you think R-rated movies are too risky for a superhero movie?" asked Haley olport

"Do you know the dead waiter?"

Without waiting for her to answer this question, the opposite side gave the answer, "the ability of a dead waiter is not enough. He can't die any more. He's a pervert. He's a nagging and cheap talker. No one wants to be too close to him. Whoever gives more money can work for him. He's notorious. He's a dead enemy to Wolverine. He knows he's a cartoon character and has nothing to talk to the audience to make fun of the screenwriter; He likes to stroll around, and what's most unbearable is that he always goes to other comics and kills people everywhere. Although he dresses like Spiderman and is stronger than wolverine, he has no sense of responsibility at all. "

"A lot of the villains in the movies are not as extraordinary as the death attendants. But I have to say that he is very interesting. He has both the superhero side and the free side He spread out his hand, "such a role, without an R-rated film, how can it be made? And this is a film for adults. In recent years, Hollywood has made too many films for young audiences, especially superhero films. Adults also need superheroes. Everyone has a hero dream in their heart. This is a more realistic adult superhero film. "

After writing down what the other party said, Haley olport added a comment at the end - clear goal, mature idea!

"What about the box office?" She looked at the opposite, "there has not been a R-class film that has been popular. This film has set a record since you entered Hollywood, with a production cost of $60 million. If the box office of the film is still like your previous films, I'm afraid it's hard to recover the investment."

Haley olport deliberately said, "do you really think there will be a market for big scale superhero movies?""Yes, I think so." The voice sounded with confidence, "I firmly believe that the box office of this film in North America will exceed 100 million dollars at least!"

"If not, what about failure? She continued.

The opposite answer is very calm, "my directing career will be a major blow, I'm afraid no one will ask me to shoot high input films in the future."

Haley olport wrote quickly in her notebook: either subvert the box office or be subverted by the box office!

In the subsequent interview, Haley olport turned the question to the director's personal aspect according to the plan, asked some gossip, and finally left contentedly, ready to go back to the editorial department to write a report that was eye-catching enough.

This is an interview arranged by Fox in the 20th century. Murphy knows this very well, so he has been cooperating with us all the time.

Most of the time, whether the film is made well or not is a matter of the director. Whether the first shot can be launched depends on the marketing.

For the sake of "the dead waiter", Murphy wants to achieve the ultimate in publicity and marketing, and suggests that fox in the 20th century formulate some publicity techniques with no lower limit and no moral integrity in accordance with the characteristics of the role of the dead waiter.

In the past few years, the importance of network publicity to a film has been proved by a large number of examples. Since the initial plan was made, fox in the 20th century accepted Murphy's suggestion and strongly launched the publicity materials of the film by using the cross use and mutual influence of multimedia platforms such as network media, print media and television media.

According to the plan made in advance, since Robert Downey published the photos of his dead attendants on his blog, fox in the 20th century has been using various means, such as online media, motion pictures, outdoor billboards, videos and public service advertisements.

In the past Hollywood commercial films, advertisements were everywhere, including children's TV station, adult TV station, day, night, subway, restaurant As long as you can advertise, you can see advertisements for big movies.

But restricted movies are not allowed to do so, and the relevant laws in North America do not allow it.

In the 20th century, fox is an extremely mature production and distribution company. From the beginning, it has determined the strategy of "Publicizing the image of the characters, not mentioning the specific plot", and decisively made use of its own advantages to produce a large number of TV, digital, graphic, blog and network publicity contents for the role image of "dead server", which is not suitable for children.

Whether it's the current advance publicity or the following pre show publicity, most of the contents of all publicity materials are focused on promoting Robert Downey Jr.'s role as a death servant to the audience all over the United States, but it's only related to this role, never revealing the large-scale plot in the film.

As the role player of the dead waiter, Robert Downey Jr. has also tried his best to expose himself and the cute face of the dead waiter frequently in various media. Murphy asked Philip Raschel's photography team to take countless photos and videos for him and let him post them on his blog.

In addition, Robert Downey Jr. also participated in a large number of film promotion activities.

Since signing his contract to play the dead man, he has promoted this "* * type" superhero to fans and fans in various ways.

Before leaving Los Angeles, Murphy specially recruited a few little actors to shoot a two minute publicity special for Robert Downey Jr., which was pushed into many cinemas, TV stations and Internet media by 20th century fox during the Halloween period.

At the end of this month, when North America is celebrating Halloween, many stars are visiting relatives and friends, putting on holiday costumes to make funny. How can this theme be less famous for making funny? That night, the painstaking little Robert Downey once again put on his death uniform, visited the community and led the mutant children to celebrate the festival.

But the action of saving the world is very unreliable.

Although he says that he wants to save the world, the death attendant is not an image of a teacher. After ridiculing the children around him, he was stabbed at the pain point where he used to be a drug addict and was in prison. The whole teaching process was full of all kinds of dirty words and corporal punishment. This superhero with mosaic and silencing effect further promoted the "children" through this promotional video The image of "unsuitable" is deeply rooted in the hearts of the people.

This is not necessarily a PG-13 commercial film with serious homogenization in Hollywood. Murphy knows that if this film wants to succeed, it must have its own characteristics. The whole creative team should bring a deep love in the process of shooting and production, and should not be afraid of taking risks.

With this idea in mind, he led the entire crew to Sydney, Australia, ready to set up the scene in the fox studio, to start the shooting work of "dead man".

As everything was going according to plan, Carla Firth, who came later, also brought the latest news of 20th century fox. They decided the release time of the film. (to be continued). )