Chapter 269

The North American cinema is still expanding. The number of theaters and screens of "dead man" now may be compared with that ten years later. Even if the film may have a better response, the attendance rate will soar, and the audience number in North America is close to or even more than that of the previous film, the North American box office still can't compare with it.

Indeed, compared with before, the cost of watching an ordinary film in North America has not increased significantly. In the next decade, the price of ordinary tickets will not increase significantly.

But it doesn't include 3D!

don't forget the number of 3D screens ten years from now, and IMAX, which is generally one third to one fourth higher than 2D, let alone higher.

This part of the situation does not exist when Murphy chooses to turn a blind eye to it, and the impact of this objective condition on the film is not something that a person or even a film company can change.

How many 3D screens are there in North America now? Even if we add up those for experiment or teaching purposes, we may not be able to make up 200 yuan.

Judging from the word-of-mouth of the trial and the actual publicity effect, Murphy is very confident in the film, but also keeps enough sense.

After the audition, "the dead man" entered the rush stage of pre screening publicity, and Fox began to make an article on the audition word-of-mouth in the 20th century.

Many comments from the audience are widely spread on the Internet.

"They've made a great and exciting movie called" the dead man. "It's so different." ——This is what an average viewer, Lucas singel, said.

Another big boy, Eddie Bedell, said, "the dead man is amazing.

Behind with the approval of the audience's signature is endless, "death attendants" great! It's so ridiculous and funny that it could be one of my favorite movies. "

The trial release of "the dead man" has also been passed to the publishers of "the Baron of hell" released the week before and "the cat girl" released the week after, revolution Corporation and Warner Brothers. Love, go, talk 】

the former is just a small Hollywood company, unable to compete with 20th century fox, while Warner Bros., one of the six largest companies, is always paying attention to the dynamics of "dead man". The next weekend of this film coincides with the first weekend of "cat girl". Both films are super hero films, and there will be competition both in the audience and in the cinema.

However, the competition among the six major companies has long formed a tacit understanding, which will be maintained to a certain extent. Most of them also use reasonable and legal means, rather than without a bottom line.

For example, on the media and the Internet, some negative news about Murphy and Robert Downey Jr. is circulating, saying that they are not only friends, but also drug friends. In particular, Murphy is connected with the drug trafficking gang in downtown Los Angeles, and is likely to be one of them.

It's clear that those private investigations against Murphy turned into tabloid gossip after they failed to get any evidence.

"This kind of news won't have much effect," said two producers who were actually in charge of the production of cat girl. They walked into a conference room of Warner Bros., where several Warner Bros. executives had been waiting. They first saw Bruce Rosenblum, director of TV Department, and then Bruce Berman, CEO of Warner Bros.

It's no surprise to see Bruce Berman waiting here in person. "Cat girl" is a project that Bruce Berman pushes forward in spite of internal opposition, which is directly related to whether he can hold this position.

"Sit down." Bruce Berman nodded to the two men.

This is the beginning of a brief meeting.

"What's good for us now is that it's still a long time before it's released," said a middle-aged man on Bruce Berman's left. "We can complete the re editing of cat girl."

He coughed and said, "the disadvantage is that the audition of" the dead maid ", which was released one week earlier than us, has a very good reputation. Its box office and film arrangement in the second week may affect" cat girl. "

The conference room is quiet. The actual situation of word-of-mouth is definitely different from that of publicity. For example, Warner Bros. has made some efforts for the word-of-mouth of cat girl, but the negative news has still spread. In this era, it is impossible for film companies and even any media to completely block the bad news of their own films, and it is also impossible There may be no limit to exaggerating the good news.

From this point of view, the super high audition word-of-mouth of "death attendants" has at least 70% authenticity.

Everyone's face is a little serious. It's hard to say what the effect of the re editing and adjustment of "cat girl" will be. In case the box office of "dead maid" is as big as its audition reputation, "cat girl" can withstand its impact?

"Can it be so?" This time, Bruce Berman's right-hand side said, "let's think of some ways in MPAA's rating, so that" dead waiter "will be rated NC-17, so that" cat girl "will be basically no threat.""Absolutely not!" Bruce Rosenblum suddenly retorted, "we are members of MPAA, so is 20th century fox, and they have been in MPAA for a longer time and have more influence than us, which is difficult to achieve."

"Well," Bruce Berman nodded hard, "it's the worst choice. Let's not talk about the scale of the dead waiter. What if 20th Century Fox did the same thing in our films?"

Just now that person slightly embarrassed shut up.

Everyone looked at Bruce Berman and waited for him to make up his mind.

"Do a good job in the second editing of cat girl," Bruce Berman did not ask them to wait, saying, "actively contact the cinema, strive for more opening cinemas and film arrangement rate for cat girl, and let the media under him further hype Murphy Stanton..."

At the mention of the name, Bruce Berman frowned and said, "hype the bad news about Murphy Stanton and Robert Downey Jr."

These are the conventional ways of competition. Bruce Berman is very clear about some of the rules of the Hollywood game. The six major companies compete and cooperate with each other. In a big way, they are also a community of interests to jointly suppress the emerging forces. It is impossible for each other to have unlimited vicious competition. This will not only lead to competition between each other, but also drag the group companies behind them into the mire .

The atmosphere in the meeting room was a little cold, and it seemed that everyone had little confidence in cat girl.

Bruce Berman stood up and said in a loud voice, "everyone, I think you should all know that the word of mouth of the audition does not mean everything. The first audience for the audition of death watch must be comic fans. This is a minority group, and their reaction may not represent the market. Film critics, oh, they are out of the audience, and Murphy Stanton's niche style is good for critics, but it's not the style that mainstream audiences always like

His eyes swept over the faces of the people in the conference room one by one, and he said confidently, "I firmly believe that" cat girl "will succeed. It will knock down the box office of" dead man "next weekend and become one of the best commercial films of the year."

"That's right!"

"that's it!"

there was a echoing sound in the conference room.

Bruce Rosenblum is also laughing and echoing Bruce Berman's words, but he is sneering in his heart. From the word-of-mouth of "cat girl", he has seen the possible crisis faced by Warner Brothers and DC Comics. These people, who clearly have the opportunity to revive DC's superhero film, have given the opportunity to 20th Century Fox in vain.

That's good. Only when Warner Brothers is in crisis can he have a chance.

Warner Brothers invested hundreds of millions of dollars in cat girl. Of course, they didn't want to see an accident in the film. Then they stepped up their publicity efforts. On the other hand, the revolutionary company's "Baron of hell" has been tepid and seems determined to make as much money as possible.

In the 20th century, Fox also increased the publicity of "dead man" before its release, even if the film rating was released.

"A few days ago, the superhero movie" dead waiter "released in half a month has been officially rated as R level! Since the beginning of filming, the rating of this movie has always been the focus of attention. Today, MPAA has finally come to an end, and this superhero dead waiter, who is famous for his rude remarks and yellow jokes, can finally play a humble role on the screen..."

This is not the end. Due to the clear positioning of the target audience group, 20th Century Fox also pulled out the rating comments of MPAA for the dead waiter as publicity materials.

"The American Film Association believes that" dead man "has a lot of violence and language, sexual content, direct nudity and other acts, and officially rated the film as R (viewers under the age of 17 must be accompanied by their parents or guardians to watch it.)"

There is no doubt that "the dead man" is mainly aimed at the male audience over the age of 17, but the female audience can not be ignored. Hollywood has done a targeted survey. Men rarely go to see female movies. Even if some people go to see it, the proportion is very low, but women can often watch male movies

In the 20th century, Fox also produced film advertisements for female audiences.

The form of the advertisement is similar to the previous one, which is to say hello to the audience through the camera. However, this time, we took the rose to the female audience and said, "you may think it's a superhero movie, but I'll tell you that you're lucky, it's actually a love movie!"

in the back, there is a special section of Robert Downey and Jessica- Alba shot the scene of a year's intimate relationship with Vanessa. The love scene is absolutely exciting and hot.

After intensive publicity and tight release preparation of 20th century fox, April moved forward step by step and finally arrived at the second weekend.

Like most of the films premiered in Hollywood, the North American Premiere of "dead man" was at the Hollywood China Grand Theater. (to be continued). ）For mobile phone users, please browse and read for better reading experience.