Chapter 323

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"This is fox entertainment from Missouri."

In the TV picture, a reporter is standing on a small earth bag in the field. Behind her is a large piece of wasteland full of green grass. Nearly 100 people are searching in the wasteland. It seems that they are looking for something important. Facing the camera lens, the reporter said, "in order to find Amy Dunn, the prototype of the magic Amy, a search team has been officially established. They are searching near a river where Amy may disappear"

taking back their eyes from the TV, Murphy nodded with satisfaction. This is an activity that has been planned for a long time, but it is different from some readers of the magic Amy before In St. Louis, the search team was hired by the crew under strict confidentiality contracts.

These activities to attract attention and attention will not allow the public to easily participate.

Murphy and 20th Century Fox have made a rigorous plan. At present, everything is going on according to the plan. From the media to the Internet to the public reaction, the effect far exceeds their expectations.

Although it has not become a hot event in the United States, the attention that the amazing Amy can attract is enough for a film.

However, just as foreign personnel are not allowed to enter the so-called search team, Murphy and 20th century fox will also pay due attention to the degree.

It is undeniable that this way of publicity and marketing has its drawbacks. The overwhelming news about the magic Amy will inevitably arouse some people's disgust. When the truth is revealed, some people will denounce it. This is deception, but compared with the attention and discussion that can be aroused, these are worth it.

Any marketing will have gains and losses, such as Apple's hunger marketing, but also lead to the loss of some impatient potential customers.

The most important thing to choose the right marketing method is to see the gains and losses.

Compared with the lost, the lost lover can get more. No matter how artistic the film is packaged, today's era is the standard entertainment industry. What this industry fears most is never to be discussed, but to be ignored.

This kind of propaganda mode, which is separated from the network viral marketing, is rare now, and will soon become a common means of Hollywood. For example, Murphy once saw that the clover archives spread the news of monster attack in New York, District 9 made posters to hunt down the aliens hidden in human beings, and the most excessive is 2012, when Sony entertainment used its The media, desperate propaganda of the end of the world, even caused some social panic.

It's no exaggeration to say that there is no moral and bottom line in these propaganda, but when did Hollywood have a bottom line

what Hollywood films want is high box office and high profits. The so-called mainstream values in the film serve these. As long as there are enough profits, Hollywood film makers can publicize "three fat" in the film, and ultimately rule the world and bring global peace There will definitely be companies to do it.

This kind of publicity and marketing can not continue for a long time. In the middle of July, 20th Century Fox organized an internal audition, and all the people who participated in the audition praised the film. This also strengthened the determination of 20th century fox to continue to increase the investment in publicity and marketing.

The production cost of the lost lover is only US $45 million. However, in the 20th century, fox has added US $10 million in publicity and marketing expenses on the basis of the previous one. The publicity expenses of the whole film will be as high as US $30 million.

With the release date approaching, it's time to change the marketing strategy.

Just in late July, someone broke the news on the Internet, claiming that he had got the picture of magic Amy in New York before, and posted it on the blog, which immediately aroused the attention of countless people.

The next day, this photo also appeared in many paper media. After previous publicity, the mysterious Amy's disappearance has attracted public attention in North America.

However, on the blog of the pop photo, a sharp eyed person left a message, "how do you look like the young version of Charlize Theron"

not only netizens, but also the media have publicly questioned, "Amy is a replica of Charlize Theron when he was young."

There are also well-informed media denouncing that "magic Amy is a fraud"

with the explosion of photos, the public's attention to magic Amy has reached a new height.

That's a picture of Charlize Theron at ballet school, and the technician made some adjustments to make her look specious.

There are things that attract more attention step by step than one answer at a time.

Later, the so-called friend of Amy Dunn, who had been interviewed, said that he had found a group photo of her and Amy from home. However, the photo was overexposed, so he could not see Amy's face clearly, but the small mole on her neck was clearly visible.

The tabloids get the best of it, take out the photos of Charlize Theron and Amy, and compare them. Then they are angry about their duty. All the events about the magical Amy are the propaganda plot of a movie.

This has aroused the disgust of many people, but more people are still paying attention to the progress of the event.Then, Nick Dunn appeared, and his signed blog updated his picture and explained that he didn't murder Amy Dunn

"Fuk, isn't this James Franco"

"it's really a propaganda trick"

at the same time, the website named "secret Lake" was officially changed to "disappeared lover", and all the people floating on the website The above questions all become what Nick Dunn has concealed from Amy Dunn

the answer to the mystery has also been completely revealed. On the official website of the magic Amy Dunn, in the blank picture column representing Amy Dunn, the picture of Charlize Theron suddenly appeared

the pre screening propaganda bombing of 20th Century Fox also started.

The trailer first appeared in Fox News prime time.

"Famous director Murphy Stanton's suspense thriller, the lost lover, today officially released its first poster and trailer. In the movie, James Franco is trapped in the puzzle of killing his wife. The trailer is combined with a classic notting hill theme song she, which interweaves melancholy and weird atmosphere in the picture of memory and reality. The movie will be officially released on August 5, 2005. "

"Judging from the trailer, Murphy Stanton still continues his symbolic dark and treacherous image style. The music of the film is sad and depressing, and the atmosphere is full."

"At the beginning of the trailer, Nick Dunn, played by James Franco, held a press conference to announce that his beloved wife disappeared three days ago. After that, Nick recalled the sweet time with his wife. The audience can see the mysterious smile of Amy Dunn, played by Charlize Theron. It seems that there is something hidden behind it. At the same time, it turns out that The police, together with the news media, are looking for Amy's plot. "

"Nick's situation has also changed with the deepening of the investigation. The bitterness and even guilt of his personal life have changed with the intervention of the media. What's more, Nick is suspected of killing his wife Amy "

with the appearance of the trailer, the truth of the previous series of events is certain, all of which are propaganda planning.

On the Internet, in the media and among the public who pay attention to the amazing Amy incident, like all the films that use this marketing method, there are a lot of abusive voices. Many people swear that they will never go to see the liar's film.

But the disappearing lover has steadily occupied the front page headlines of most entertainment media. In the feedback from the 20th Century Fox survey, only a few people really care about this incident. Most people are still intrigued. As long as conditions permit, they will go to see what kind of films can make such a noise.

If the film is bad, it goes without saying that Murphy and 20th century fox will be drowned in a lot of spitting.

This way of publicity and marketing is not suitable for every film. If you want to use it, the most basic point is that the quality of the film itself should be excellent, which has been confirmed by the success of the klover archives and District 9.

In the 20th century, fox was able to agree with Murphy's proposal, which was not based on nothing, but on his continuous success in the past.

Now that the film has been screened internally, fox in the 20th century is full of confidence, although it will not hold an external audition due to confidentiality reasons.

The disappearing lover is so hot that it completely takes away the spotlight of Superman's return, which was released at the end of July in order to avoid the Revenge of Star Wars prequel 3: Sith.

Subsequently, fox released a series of posters in the 20th century. Because of the previous popularity, the film undoubtedly became the focus of media attention.

"Murphy Stanton's new film: the lost lover has released four new posters. In these four new posters, we can see in turn the tool knives collected by the police, as well as the underwear of the heroine Amy Dunn, the burnt note, and the group photo of the family in Amy Dunn's film. All kinds of clues seem to reveal the truth of the heroine's death, but they are separated Broken details still can't give people a complete answer. "

More and more people are paying attention to the film, whether it is because of the hatred after being misled or the interest aroused.

Murphy also came forward to be interviewed by fox.

"It's a story of love, marriage and murder in suspense." "This is a movie that husband and wife can talk about after watching. I believe men and women will have different opinions after watching it. I think it's going to be the best dating movie

Since the lost lover will be shown two weeks after Superman's return, the reporter specially asked, "after directing a superhero movie, why did you choose such a movie?" to be continued. For mobile phone users, please browse. Read for better reading experience.