After hanging up the phone with Gail gado, Murphy walked into the activity and was immediately surrounded by countless reporters. His continuous success has covered him with a aura, which naturally attracts the attention of the media.

It's a media and fan meeting in the San Francisco area, and one of many promotional events for the lost lover in North America.

To attend this kind of activity is inevitably besieged by reporters.

"Directed by Stanton, the lost lover has a typical black style."

When Murphy left, a reporter struggled to his side and asked aloud, "throughout all the films you shot and produced, they all have a distinctive black style. Why, as some media said, did your unfortunate life before you entered Hollywood affect your creative style"

"all my films have never been written The sweetness of society reflects some practical problems. "

Since he came out for publicity, of course, Murphy would give the media something to publicize and hype. He turned to the reporter and asked, "don't you think the black film is very beautiful"

he didn't need the reporter to answer, and continued, "the black film is the most beautiful black pearl in the crown of film art. The main idea of the black film is to explore the depth of our human nature Dark, evil, to explore the alienation of society how to human nature in the good side of the overwhelming, engulfed. Billy Wilder's Sunset Boulevard, John Houston's Maltese eagle, Roman Polanski's Chinatown, the Cohen brothers' absent-minded barber, and David finch's seven sins are all classic works. I also want to make such a classic black film. "

Murphy then threw out a sentence, "black movies, can let us see the darkness of reality, see the tact of story arrangement and the beauty of visual impact, discover and reveal the evil of human nature and the darkness of society. For me, this is a kind of good."

In fact, now, he also found that he had gone in the wrong direction when he was studying film making on the other side of the Pacific Ocean. At the beginning, he only considered his personal hobbies and interests, but ignored that there was almost no room for black films to survive there.

These answers not only failed to meet the needs of journalists, but also made them more crazy.

Another female reporter asked, "as far as we know, many couples have problems after watching the film. Will your views on love and marriage be too negative"

"how fragile is your love for those who say they don't believe in marriage and love after seeing the disappeared lover"

the film has been shown, and Murphy certainly won't say that What about breaking up 15 million couples in North America? This kind of stunt is suitable for pre show publicity, but it's not suitable for the present. Therefore, he changed his tone and said, "isn't this a positive energy hot blood movie to enhance the happiness of ordinary couples"?

after that, Murphy stopped answering the reporter's questions and turned to the car.

It's all part of the publicity plan for the lost lover.

With the film through the hottest first weekend, 20th century fox has promoted a series of publicity and marketing programs, and the Internet as the main carrier.

Any hot topic that can arouse attention is the focus of Fox and Internet water army in the 20th century.

For example, on the blog, there is a topic that is difficult to distinguish between true and false.

"It is reported that 20th Century Fox and Murphy Stanton are pushing forward the sequel of the lost lover. The theme of the sequel will be Nick Dunn's attack on Amy. If the man is you, how to attack the woman with black belly"

20th century fox is not aimless. Such an interactive topic can arouse the greatest enthusiasm of fans.

On any web page that reprints this topic on the Internet, you can see a large number of fans' replies. They racked their brains and actively participated.

"Increase your insurance limit, pretend to be killed by an accident or something, and when your wife gets the insurance money, she will appear in various places secretly, deliberately looking for someone to take photos and expose it. It's better to spread that his wife has a bad feeling about his extramarital affairs and can't let go of it, so he is forced to take the path to make up for it and let the rumors flow, but no one can find the evidence of cheating, so he has to change his name I'm a student. He can take revenge with public opinion and avoid his wife, but the difficulty coefficient is so high that Nick Dunn's lazy little head can't hold it

"There are two best ways for a man to counter attack. The first is to become a lost boy, so that she can never be found again. You go on, I don't care about being disgraced or anything. I completely put everything aside. The second one writes about his experience on his blog. Naturally, some people in Hollywood will shoot his autobiography. So it's not a matter of counter attack, it's that he didn't want to counter attack at all. "

Whether it's Charlize Theron's performance or the setting of the role itself, Amy leaves a deeper impression on people, and Nick Dunn's mediocrity really doesn't arouse people's favor, and few people think he can counter attack.

"In fact, I would like to say: counter attack is risky, and you need to be cautious. The man's lawyer has finally made a statement that he should not offend his wife if he has nothing to do in the future. Ordinary people want to counter the Ivy League bully, really, usually only think about it. It's not a school of high intelligence. If you want to fight wisely, it's true "

" where can you counter attack the female leader? She is proficient in psychology and sociology, and can grasp the male leader's psychology and the guidance of public opinion. How can such a scum male leader have the ability to counter attack? He can only compensate for the happiness of the next half of his life for one mistake, and live in perfect harmony with the female leader who has not loved for a long time, and raise the calculated child "It's not like I'm going to be here"Why go against their marriage? It's a combination of whores and dogs. The husband has an affair and the wife has a spare tire. It's a match made in heaven. Don't blame anyone. They are perfect match. After such a toss, they restrict each other and control each other. Why not counter attack? "

the lost lover is backed by strong media and audience reputation, but if they want to maintain a certain popularity, such participatory publicity is essential.

In the 20th century, fox has a mature operation system. When this system operates normally, the energy it can exert is quite amazing.

The box office of the first week of the film also convinced them that Murphy could be big and small again.

The Internet is full of all kinds of topics related to lost lovers, as well as all kinds of so-called analysis, which is the grand occasion after the release of the matrix.

"Ask experts to help explain the doubts about the lost lover"

"why Amy hates Nick so much, and still has to come back to him"

"on Murphy Stanton's three different views from normal people in the lost lover"

"who is the real victim, Nick Donne and the magic Amy"

"is marriage really like what the lost lover said"

" r> Such a topic spreads all over the Internet. Everyone makes an analysis according to their own opinions. There will be 100 Hamlets in 100 people's hearts. Most people think that they are the most correct. They want to persuade those who have different opinions. In order to list and find evidence, some people will go back to the cinema.

Different from pre show publicity, this is the internet widely used in North America, especially since the late 1990s, there have been films relying on the Internet to achieve success, Hollywood used some publicity and marketing means.

This method may not be very clever, but it is quite practical.

Due to enough topics created in the early stage of publicity, no special way was used in the later stage of publicity.

However, there are also criticisms on the Internet, many of which are aimed at Murphy, which is unavoidable for any film or director.

However, some remarks directly point to Murphy's educational background.

"Throughout all the films directed, Murphy's plot structure and lens feel great, but too little reading, empty vision, poor skills are enough, that is, too little reading, too much thinking, is a typical American director from the bottom, lack of enough cultivation."

There are even people who drag Murphy out to compare him with another dark wind director, David finch.

"After watching David finch's movie, I will first lower my head and pretend to be forced. I don't show my expression. I feel very cool. I will go back to watch the movie review secretly and study the plot. The next day, I will tell others how cool the movie is."

"After watching Murphy Stanton's film, you don't have to bow your head. I feel very excited. I immediately start to discuss with my friends. My face is full of excited smiles."

This comparison has aroused the dissatisfaction of quite a few David finch fans. They think that how can a director like Murphy compare with David finch?

when a fan who has watched his lost lover left the cinema, he was asked this question by a reporter, and the answer can be described as a shot in the arm. "Murphy's problem is that there are so many people he likes, which makes literary and artistic youth feel that he is not strong enough It's over. "

Whether it's the debate about the lost lover or the discussion about Murphy, all of these keep the film hot, especially after the start of the working day, the box office trend is extremely stable.

On the first working day of Monday, it was only 45% lower than that of Sunday, with a steady harvest of US $6.9 million. On Tuesday, it was slightly higher, with us $7.15 million.

After the traditional North American cinema discount, the box office continued to maintain a steady downward trend, closing at $6.75 million on Wednesday and $6.6 million on Thursday.

The lost lover was shown in North America for a week and easily won $77.3 million.

For a feature film that costs only 45 million dollars, it's not easy to get such a box office figure in a week.

After all, it's not a super blockbuster with special effects as its selling point, and it doesn't have fans as its basic audience. Murphy is also very satisfied with such achievements.

Then, the lost lover ushered in the second weekend after the start of painting in North America. In this weekend, the decline of the film was so small that many people were shocked. It's not finished yet. If you like this work, welcome to the starting point. Your support is my biggest motivation. For mobile phone users, please read.