Chapter 357

Entering the make-up trailer, Gail gado sees Margot Robbie sitting in a daze in front of the make-up mirror. Her long golden hair has been dyed the red of Sansha stark, neatly coiled in the back of her head. Her white cheeks are flushed, and there are faint finger marks. It's obviously not the effect of make-up. It seems that she was slapped twice by someone's vicious bow.

"Maggie..." She hurried over, pulled a chair, sat down next to Margot Robbie, looked at her red cheeks and asked, "what's the matter?"

Hearing Gail gado's voice, Margot Robbie said, "it's OK."

Said, she slightly frowned, a hand unconsciously to touch the face, as if there is still very painful.

Gail gado quickly stood up, found a brand-new towel and basin from the makeup trailer, poured hot water on the towel, wrung it out and handed it to Margot Robbie, "it'll be better if it's on your face."

Taking the towel, Margot Robbie gave an ugly smile. "Am I ugly now?"

Any normal girl will be very concerned about their appearance.

Gail gado patted her on the shoulder comfortingly. "You'll be back to normal soon. You're still that beautiful little girl."

She helped Margot Robbie spread the towel, covered her red cheeks, looked at the girl's frown and asked, "what's going on?"

Hollywood's crew are generally fake hit, rarely such a situation, Murphy is not inexperienced new director.

"I haven't played this kind of slap before. I don't work well with actors." As a result of the hot towel, Margaret Robbie said, "the shooting didn't stop..."

She was obviously depressed. "I made a mistake on my own and the whole crew had to do it again. At last, I discussed with the actor and let him fight twice instead of hiding."

"You..." Gail gado shook his head. "You're such a silly girl."

"David told me that Murphy gave me this chance." Margot Robbie covered his face and continued, "if I don't do it well, other people will say I'm a relationship partner and an idiot. I don't want to hear that or embarrass David."

Gail gado turns her eyes slightly. She knows her boyfriend's work style. David Robbie says that it's better to keep an opportunity to sell Murphy. If Margot Robbie doesn't meet the role requirements, Murphy won't turn on the green light.

As the towel cooled, Margot Robbie took it off and threw it aside. Gail gado picked up her red face and asked, "does it still hurt?"

Originally wanted to shake his head, do not know why, Margot - Robbie suddenly changed to nod, "a little pain."

Looking at the poor little girl, Gail gado gave her a little hug. "Don't do such stupid things again."

Margot Robbie leans in Gail gado's arms and feels extremely warm, because David Robbie is very busy. Since she came to Los Angeles, she has to face all kinds of problems on her own. She can't find anyone to talk to when she is in a foreign country. Even though she is more masculine, she is only 15 years old after all, and often needs a support.

I can't say why, Margot Robbie in Gail gado's arms, actually realized this feeling.

"Gail," magot Robbie looked up, "you feel like my sister."

Gail gado smiles and says nothing.

In the middle of January 2006, Seth Logan, who was the least filmed, took the lead in completing his work. He came to Belfast to join Murphy. Murphy temporarily assigned Seth Logan to take charge of all the crew, and he returned to Los Angeles with Gail gado. The award season in North America is in full swing. The prize winning PR of "lost lover" has reached the most critical point Although CAA and bill rossis presided over the overall situation, it is impossible for Murphy not to attend any publicity activities.

Even if Murphy's goal is only to win the Oscar nomination, there can be no relaxation. None of the nominees like crash, Brokeback Mountain, good night and good luck, Munich and Capote are easy to deal with.

Back in Los Angeles, Murphy was busier than shooting "song of ice and fire: game of power" in Belfast. All kinds of publicity activities, pull shows and canvassing parties were going on and on, and the whole person had to go on and on, and sometimes even catch up with three activities in one night.

No pay, no return. Murphy always knows that if she wants to get a share in Hollywood's most authoritative and influential awards, it's not enough to rely on her excellent films.

There will always be relative fairness in this world, even the prestigious Academy Awards are no exception.

In addition to the huge profits made by the main organizers, the Oscars will also bring a huge reputation to the nominators and the winners. The reputation is almost as much as the money spent. According to Hollywood's agency estimates, the next movie payment of the actors who win the Oscar performance category awards will be increased by at least 30%.

For example, what Murphy remembers most clearly is that after winning the award for "black swan", Natalie Portman's film remuneration rose rapidly from a million dollars to tens of millions of dollars.In addition, even if the film does not win the prize and only has the chance to get the nomination, the film will get attention again because of being nominated.

Murphy Chong Ao, is also divided into two purposes, one is for their own fame, the other is the film's market value.

The marketing value of Oscars has been recognized for a long time, and the studios who are good at using Oscars for marketing know how to make use of them. They often arrange their most potential films to be shown at the end of the year, so as to improve the box office by making use of Oscar nominations.

Where there is a selection, there will be canvassing. The form of canvassing for Oscar selection is nothing new.

In order to make its films win the favor of the Oscar judges, every year during the selection period, the film company will spend a lot of money to carry out public relations publicity activities to show their skills.

According to information obtained by Murphy, the total funds invested in Oscar public relations activities by major studios this year are about $100 million. In order to get nominations in key awards, some films have spent more than $3 million on basic public relations, and there will be companies specially responsible for public relations activities.

Stanton studio also hired a PR firm to run the Oscars.

Since Murphy's return to Los Angeles, the company and CAA have stepped up their efforts to tackle the key problems of "the lost lover", and canvassing activities and publicity campaigns have been staged one after another.

CAA and the public relations company first held a special screening of "the lost lover" that invited many Oscar judges to participate in. At the meeting, a special person was responsible for lobbying these judges. Stanton studio also prepared some small gifts, such as porcelain and other gifts with various logos related to the film.

Of course, these are so-called souvenirs, not gifts that violate the rules of the college.

As we all know, not all the Oscar judges will go to the cinema to watch movies, so sending DVDs to the judges has become an important means of publicity for Murphy. These DVDs will be marked with the words "for your reference". Stanton studio will also attach special gifts, such as declaring "lending" to the judges' high-end DVD players to show their different opinions Creativity and sincerity.

In addition, in the Los Angeles Times, the Hollywood report, the New York Times and other newspapers, Murphy has bought a large number of pages. Advertising is a common means of Oscar promotion, and of course he will not let it go.

Many of the readers of these newspapers and magazines are Oscar judges. For example, Warner Independent Film Co., Ltd. spent 100% US dollars to accompany the Los Angeles Times with a book about the film in order to promote good night and far away.

In the traditional media propaganda, Murphy's Stanton studio also threw more than one million dollars, which is not the most money among the candidates for the Oscar nomination list.

In addition to the newspaper ads, the PR company Murphy hired also put outdoor billboards in areas inhabited by Hollywood filmmakers, such as Beverly Hills and Santa Monica. At the same time, it also began to conform to the trend of new media and build websites and blogs to canvass for the lost lover.

Many people regard canvassing as the "black screen" of Oscars and scoff at it. They think that if the film is good enough, it can kill everything. However, the Academy of film arts and Sciences encourages canvassing public relations within the prescribed scope, believing that it is the embodiment of free competition will.

In order to promote the disappearance of the protagonists and actresses of "Franz Murphy" and "Carmichael" in every minute, they want to help the media to make their nominations disappear.

In order to stand out from a number of strong competitors and get the ideal results, Murphy did not hesitate to take some excessive actions. He advertised the whole page of the New York Times and advocated that "lost lover" was "the best film of the year".

It's also a propaganda campaign. It's more economical and effective to directly target College members who have the right to vote.

To this end, Stanton's work and public relations company spared no effort, in addition to filling the judges' mailbox with the relevant graphic materials about the lost lover, they also kept the judges' daily activities.

In the most intense stage of "Chong Ao", Murphy's business place near the college has also become the forefront of the election. In Beverly Hills, where the college is located, several restaurants where the judges often go to eat have their Wallpapers replaced with posters of "lost lovers", to ensure that the judges who eat nearby are surrounded by publicity and public relations attacks even when they eat.

All this is to ensure that "lost lover" will not only appear on the upcoming Oscar nomination list, but also get several more heavyweight nominations.

In the face of his first trip to the Oscars, Murphy basically used all the means in the rules. As for the result, it will be announced at the luncheon of Oscar nominees. (to be continued). )