Chapter 365

"The marketing plan is complete."

In the conference room, Carla Firth stood at the front of the long table. "The rest is execution."

She looked at Murphy on her left. Murphy just nodded slightly, but did not speak.

Just as Kara Firth always takes him as the main player in the set and post production, Murphy will also take Kara Firth as the main player in such an occasion to show the authority of the producer.

What's more, they have had enough communication in private, and there is no need to repeat it in the meeting.

Kara Firth asked the assistant to distribute a copy of the materials to the person in charge of the publicity work of song of ice and fire: game of power, and explain one by one. Although the quality of the TV series is guaranteed, publicity and marketing is still the key to win enough support.

This kind of working meeting will not last too long. Everything is based on the principle of effectiveness. In only half an hour, Kara Firth announced the end of the meeting and walked out of the meeting room with Murphy.

"I won't send you."

Coming to the elevator, Carla Firth said to Murphy, "I've got people contact fox reporters. They're waiting for you outside the building. Remember to say something."

"Don't worry." Murphy waved his hand. "I'm ready for what I have to say."

Now entering the publicity period, he has become high-profile again and appears frequently in the media. For example, this kind of encounter with media reporters has been arranged several times before. Every time, Murphy will throw out some new news to win attention.

This time is no exception. Just after walking out of fox building, Murphy was surrounded by several reporters. Unlike before, the topic he talked about this time mainly focused on George Martin.

With Fox's publicity of song of ice and fire series in the 20th century, George Martin is famous and even called "Tolkien of America" by some media.

"All the adaptations are true to the original. Martin has been involved in the production since the beginning. If you read Martin's blog, you will know that his excitement is very infectious."

In the face of the camera lens, Murphy did not hesitate to start flattering, "game of Thrones" is adapted from a really great work. George Martin weaves an extremely complex story, which covers thousands of miles and shapes many characters, spanning thousands of years of history. This makes Martin known as "Tolkien of America" by time magazine

He added with a smile, "I don't mean to trigger a war of words or think he's the end of fantasy. It's just to show how good his work is."

This interview with Murphy also announced the beginning of a series of crazy publicity.

From the beginning of the broadcast, the article also made a special summary, saying that Sean Bin's acting in the film is very tragic, with various kinds of death, including being buried alive once, shot seven times, blown up once, dismembered once, decapitated once, hanged twice, cut throat twice, stabbed twice, fell twice, shot once, crushed once

It's too tragic to look directly at.

On the 16th day, the dining car with the theme of "game of Thrones" stops on the streets of New York and Los Angeles, and plans to provide "street food" for the people who come here in the next month. The delicacies sold by these vans are all from the description in the book, including roast rabbit, roast duck, venison, lemon cake and so on.

On the 15th day, half a month before "song of ice and fire: game of power" was launched on Fox wireless TV network, Stanton studio and 20th Century Fox held a trial meeting for the first episode, which was attended by professional media reporters and a small number of fans.

After the show, all kinds of gossip began to spread on the Internet, but most of them were good for the show.

"A lot of people took part in the audition, and the praise gathered like a tide, forming a huge momentum. Some people wrote various reasons to praise the drama, but no matter what kind of praise, you can't be too much, because you will be impressed by its wonderful story, broad world outlook, delicate characterization and various allusions to history. It makes you think and enjoy; it makes you surprised and obsessed. In the end, no one said he regretted it

Some of the people who participated in the trial meeting were Murphy's fans, and they also spoke highly of them.

"You may watch the show for various reasons, such as the tension of the plot, death and hope, the ice wolf of fate, fantasy elements and fantasy space, family disputes, the temptation of power, deviant sex, love, cruel violence In any case, it has Murphy's style, appearance and blood, as well as dark DNA

From the trial meeting, the publicity and marketing of "song of ice and fire: the game of power" has entered a stage of frenzy.

However, even with such a large-scale bombing, Stanton studio and 20th century fox are still targeted.

After all, it's a drama broadcast on cable TV station. If you want to be successful and win more attention with high reputation, you must first take care of the users of cable TV station.

Generally speaking, TV play is a very popular product of popular culture. Compared with well-made and artistic movies, it is almost indisputable that TV play has a lower figure.However, since the beginning of the new century, under the impact of American cable TV and cable TV series such as brothers, this law has been gradually overturned.

Cable stations originally rely on subscribers to obtain major commercial benefits, so there is no need to compete for ordinary audiences like wireless stations. For cable stations represented by H-wave, AMC and fox cable network, the customers who are willing to pay for their programs are generally middle and upper class American citizens with high economic and social status. To serve them well is the way for cable stations to settle down Wang Dao, as for the audience rating, the total number of users of cable stations is there, which is not as important as that of wireless stations.

Therefore, it is not difficult to understand the trend of elitism and heavy taste of some cable TV series. The broadcasting strategy of "song of ice and fire: game of power" is also quite clear. First, the high-end audience is locked in the cable station, and then the heavy taste sensory stimulation is used to attract their eyes, creating considerable public praise and momentum, and spreading to a wider audience group, in order to replay and release DV D and VOD complete a wider range of dissemination, become a real hot drama, and achieve huge profits.

Whether these can be realized or not will not be known until "winter is approaching" on the opening day. (to be continued). )

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