Chapter 408

"Good afternoon, audience friends. This is a live report from Shanghai International studios by sunshine satellite TV."

Although today's Shanghai International Film City is far from comparable to the opening of this film festival, it can also be described as a sea of people. Although Murphy is not well-known, Superman is also a famous role here, especially Warner China has invested considerable manpower and material resources for the premiere.

Let sunshine satellite TV live coverage of the premiere, you can see.

In front of Shanghai International Film City stands a huge Superman statue. Opposite the statue, there are many cameras. The female reporter of sunshine satellite TV stands here.

"Half way through the 10th Shanghai International Film Festival, Shanghai has ushered in another Hollywood blockbuster. This evening, Warner Bros. and DC Comics CO produced the superhero film Superman: the body of steel, which was premiered in Shanghai. Two favorite film makers, Murphy Stanton and Nicholas Cage, came to Shanghai to make the film Now, in front of the Shanghai International Film City, a large number of media and fans gather. The atmosphere is very warm. Although the weather is muggy and there is rain forecast, it never rains, which gives the film and the two creators face enough... "

Murphy and Gail gado walked on the red carpet hand in hand, which attracted the attention of many fans. Media reporters also focused on the two people, especially Gail gado in purple evening dress. It's no exaggeration to describe them as gorgeous. Naturally, they are the center of the red carpet ceremony.

However, these are floating clouds in front of Nicholas Cage.

As soon as Nicholas Cage appeared on the red carpet, he ignited the enthusiasm of the fans on both sides of the red carpet. He was also close to the people throughout the whole process, and satisfied the fans' signature requirements one by one. It took nearly half an hour for the media at the end of the red carpet to finally show up. Facing the camera, uncle cage was dressed in a suit, tall and straight, and waved to the media frequently, fully showing a Hollywood spirit The demeanor of a superstar.

In the interview area, many Chinese reporters surrounded Murphy and separated him from Gail gado, asking questions one by one.

"Director Stanton," a female reporter asked in English, "is this your first visit to China?"

"Yes, it's my first time here." Murphy's answer is in Chinese, "although I just have a general look, I have fallen in love with this beautiful and fashionable oriental metropolis."

As soon as this remark came out, almost all the reporters around were stunned. No one could think that a director from Hollywood could speak Chinese so fluently. Although he could not compare with Dashan, I'm afraid he could not find such a director among the 100 foreigners learning Chinese?

These reporters who can participate in the Shanghai International Film Festival are definitely not rookies. They all have considerable insight. At the beginning, they were a little surprised, but they soon reflected it.

In the final analysis, this is not a closed era before. The existence of the Internet has narrowed the distance of the whole world. It is true that there are few foreigners who speak Chinese fluently, but they are not very rare.

"I didn't expect that!" The female reporter of sunshine satellite TV handed the microphone to Murphy and asked in her native language, "director Stanton, you can speak so fluent Chinese."

"I like Chinese culture very much." Murphy replied casually, "so I learned a little."

The story about Chinese was just a small episode in the interview. The question soon returned to the film itself. Murphy gave a detailed answer to the questions of Chinese reporters one by one, and finally said, "I like China very much. I'm glad to be in Shanghai."

It's enough to release goodwill and be friendly to China. Murphy knows very well that with her directing style, the future films may have limited achievements in the Chinese market.

After the routine group photo, Murphy took Gail gado and walked into Shanghai International Film City. In the hall of the film city, the person in charge of Warner China introduced him to several big men of China Film Group, the distributor. He didn't know anyone else, but he knew a little about the famous Zuoshan sculpture. After all, the other person was definitely the best in the film circle here There is something else.

Unlike the people friendly attitude towards movie fans and media reporters, Murphy has changed his official attitude. In any way, both sides now belong to two completely different circles.

This is also the most normal way of diplomacy. If you think you can speak a few words of Chinese or think you are a Chinese American director, China Film Group or Zuo shandiao will give the green light. Then Murphy can go to the mental hospital.

A figure like a mountain sculpture is definitely a human spirit among the human spirits.

It has been said that most of the elites in the United States are concentrated in the business circle, while most of the elites here are in politics. This is not unreasonable.

Is it a fool that the mountain carving can climb such a high position?

Frankly speaking, as a director of Hollywood, it is impossible to establish an extremely close relationship with China Film Group. Not to mention how Murphy himself is, if he and other Hollywood companies trust China Film Group, he will be sold.

Before coming here, Murphy had a certain understanding. Although several major Hollywood companies are paying attention to and developing the Chinese market, and actively cooperate with China Film Group, at the same time of cooperation, the contradiction between the two sides is also escalating, even rising to the national level.And all these disputes originate from interests.

Since the beginning of this year, Hollywood Reporter and other American media have published articles saying that since the end of last year, China Film Corporation has been "defaulting" on the box office share of the six Hollywood blockbusters. The reason is that China film requires Hollywood blockbusters to bear the extra 2% VAT due to the changes in China's policies, which has aroused collective resistance from the six Hollywood blockbusters, Most of the tickets have not been settled.

The American Film Association (MPAA) has asked the US government to formally investigate the matter, saying China has been suspected of violating relevant WTO regulations.

Of course, the reports of Hollywood Reporter and other media must be based on the interests of Hollywood companies, and the matter is far more complicated than the reports.

However, it is undeniable that more and more Hollywood blockbusters in the Chinese market have encountered the problem of sharing accounts. The six major Hollywood companies have reached a consensus to collectively fight against China Film Group.

According to the latest news, the American Film Association (MPAA) has come forward and asked the "US trade representative" to investigate China's suspected violation of relevant WTO agreements. If it is true, it will raise individual business disputes to a higher level.

Some people think that the whole dispute may be settled this summer, while more people hold a negative position.

In the final analysis, this is a dispute of interests. This dispute will not change because of individual differences. China Film Group will not compromise with Hollywood just because the director of a Hollywood film is Ang Lee or other Chinese directors. That is ridiculous. As for Zuo shandiao himself, who thinks that he can change the WTO agreement between the two countries?

Just like Warner Bros. and China Film Group continue to cooperate, this kind of dispute based on commercial interests ultimately depends on negotiation. The six major Hollywood companies are also negotiating with China Film Group, but little progress has been made. The biggest problem is that the film market here is still in its infancy, and there are many vague areas in the relevant policies.

According to Murphy's understanding, the biggest difference between the two sides lies in the 2% VAT after the tax reform.

The Wall Street Journal has previously reported that the six major Hollywood companies refuse to bear the 2% because in other countries, VAT is deducted from the total box office revenue before the film production companies and cinemas split accounts, and the operation mode of China Film Group will cause them to lose tens of millions of dollars in China in the next few years.

Although there is a regulation on the transfer of film copyright here, the definition of film copyright income is very vague. It all depends on the operation of China Film Group. In the conventional sense, if Hollywood companies want to sell off the copyright to China Film Group, it is called transfer of copyright, but is distribution a transfer of copyright? Is authorized screening a transfer of copyright?

There is no clear definition of the relevant policies, which also leaves a vague operational space.

There's also something that makes Hollywood companies angry. At present, the domestic film production companies cooperating with China film have not paid the 2% tax.

Therefore, Murphy thinks what a Chinese film industry expert said is very reasonable: "due to the lack of clear regulations, how much tax foreign film companies need to pay depends on their ability to negotiate with China Film Group."

No one should underestimate the pursuit of profits by capital, even if the capital comes from the national level.

Fortunately, Murphy will not be able to deal with China Film Group directly in the future, and his Stanton studio does not have the strength to participate in these troubles.

When the time came, Murphy invited everyone into the cinema.

Before the show, there was a small ceremony. Now that the contract was signed, Murphy was going in full accordance with the procedures set by Warner Bros.

In addition to the three main creators of the cast, Warner China also invited some Chinese movie stars to help. One of them, a handsome actor, stood on the stage before the screening and listed the seven most popular movies of Superman: the body of steel!

One "most": the "most" handsome; two "most": the "most" evil villain; three "most": the "most" luxury team; four "most": the "most" cruel plot; five "most": the "most" explosive vision; six "most": the "most" summer energy; seven "most": the "most" Superman.

As for the darkness, seriousness, heaviness and depth highly praised by the media and fans in North America and Europe, we didn't even mention them here. Warner obviously knows the market situation here. These are not selling points at all.

It doesn't mean it doesn't exist. Body of steel has a deep impression of Murphy's style. Even if the scissors move several scissors, it can't change this.

Therefore, it can be expected that after the release of "body of steel", the response in the Chinese market can only be said to be general. (to be continued). )