Chapter 421

Some people say that a woman is 20 years old than face, 30 years old than figure, 40 years old than charm, 50 years old than health, 60 years old than wealth. It seems that this is the truth. But no matter what age, a woman with temperament is always more attractive than other women. Although every woman may not be particularly beautiful and has average figure, she must have the temperament set off by fashion.

This kind of words will not be seen in the eyes of men like Murphy, but it is regarded as the golden rule by most women.

Therefore, Carla Firth is quite proud to say, "it's a very sensitive tactile test to pick out the popular things from a lot of clothes and accessories. Not good-looking things will be popular, but the popular things are new and special things. But not all the new and special things will be popular. It must be able to attract the greatest attention in the world. ”

"I think..." Murphy deliberately said, "you've been the focus of fox in the 20th century."

Gail gado laughs. "Carla's fashion taste is first class."

"Kara..." Murphy timely changed the topic, "you just said that there was something wrong with the financing channels of fox in the 20th century?"

Carla Firth shook her head gently. "It's not 20th century fox, it's Hollywood. Almost all the producers will face financing difficulties next."

"A new economic crisis has taken shape." Gail gado seems to have studied, "the consequences of the U.S. government's excessive dependence on the real estate industry have emerged. The collapse of the real estate industry will affect the financial industry, and then..."

She doesn't say that Murphy and the two understand that there must be a crisis in the whole industry.

But along with the crisis, there must be opportunities.

Murphy asked Carla Firth directly, "I want to invest in the devil in Prada project you just mentioned. Should 20th Century Fox accept my investment?"

"I promise..." Carla Firth said with a smile, "Fox's financing department will welcome your investment with both hands."

Murphy nodded. "If the project goes on, please send me a copy of the specific plan."

"No problem."

Now, in the 20th century, fox is investing everywhere, and Carla Firth knows that Murphy will be very popular.

Of course, it's not so simple to invest in a film. It's just a preliminary intention. The plan of fox in the next 20 century and the director he chooses will affect whether the investment can be made or not.

It's a good venture, but Murphy knows the risks of such a project.

"The devil in Prada" used to amaze everyone, including the people who made the film. The film was originally aimed at the female audience market, and then from its release to the box office boom was very unexpected. It is difficult to be classified into any type of film works, and it is also difficult to be imitated by later generations.

This is not a conventional type of film, not a romantic comedy about young women's choices, nor a biographical film, nor a revenge film. It is more like an inspirational fairy tale with the background of adult career. It tells a story about the process of young people's just taking office and constantly looking for self positioning.

There are few blockbusters in Hollywood that focus on women and describe the workplace rather than love. It's like women's "Wall Street".

Therefore, before seeing the actual plan, Murphy only has the intention to invest, and the specific investment needs to be discussed slowly.

With the passage of time, the impact of the economic crisis has become increasingly obvious. Today's Hollywood has long been tied to Wall Street and can't be alone.

Hollywood has a myth. In every economic crisis, Hollywood is a place where the storm can't spread.

During the great depression in the 1930s, a quarter of Americans lost their jobs. People still count the steel bars to see the latest movies. People hide in the cinema because of escapism. The film industry is unique. Hollywood is thriving instead of being hit.

The financial crisis, which began in August this year, is the most serious one since 1930. The economic downturn caused by it has gone through several months, but there is still no sign of ending. The houses of the poor have been taken back by the banks, and the rich have begun to auction their valuable goods, from their wives' handbags of $4000 to their private airplanes of $500000.

Can Hollywood really remain a safe haven when the property market avalanches, the stock market plummets, 64000 companies declare bankruptcy, and the unemployment rate is as high as 7.2%?

Hollywood is no longer the Hollywood of the last century. The major production and distribution companies have become part of the media group one after another. The media group with complex industrial revenue can not escape the financial storm.

When Wall Street plummeted, the entertainment industry stocks were not spared. The overall decline of the entertainment industry stocks in the United States was as high as 40%, and the media group stocks of each major film factory suffered a heavy blow.

Time Warner AOL, which Warner Bros. belongs to, is the largest media group in the world. The market value of the whole group has evaporated $25 billion.Viacom group, Paramount's owner, is the biggest loser among the five major media groups in the United States. Its stock has dropped from a peak of $45 a share to $12 a share. Some financial magazines speculate that Viacom's Somer Redstone "may be embarrassed that he is no longer a billionaire.".

In terms of DreamWorks, Spielberg has been reduced to waiting for Indian money

Like 20th century fox, which is short of money, Hollywood has no big movie company to live with.

For the time being, Murphy put the new projects aside and asked people to go around and find out the projects that each production company lacked money for, so as to select the right type and prepare to participate in them.

Although we spent a huge sum of $100 million on the "flower of LISS" transaction, the revenue from the two seasons of "game of Thrones" is enough to pay for it, and the huge dividends from "body of steel" undoubtedly need to find a suitable investment channel.

What Murphy is most familiar with is the film industry. Of course, the investment focus is also on the film.

By December of 2007, Murphy had contacts with many film companies. The large amount of money he held was undoubtedly the biggest capital for negotiation. Moreover, Murphy's conditions were not harsh. Apart from the box office share, any investment, as long as the corresponding share of other income of the film in the next three to five years, would not involve the copyright regarded as the lifeblood of Hollywood companies.

Since it has been unable to wait for Indian funds, DreamWorks film studio first reached a formal agreement with Murphy, and the confirmed Transformers 2 will accept Stanton studio's investment of up to US $50 million to make up for the huge funding gap of DreamWorks in this project.

At the same time, DreamWorks Animation Studio, which is even more short of liquidity, has signed a contract with Stanton studio. Jerry carsenberg has agreed that Murphy will invest 40 million US dollars to participate in the project how to tame your dragon.

Universal Pictures' restarted "speed and passion" series is also facing the dilemma of shutdown due to lack of funds. After signing a formal contract with Stanton studio, a huge sum of up to $35 million will be transferred to the completion guarantee account of the crew one after another.

With Wall Street funds and private film funds withdrawing from Hollywood one after another, universal pictures also agreed that it would give priority to Stanton studio's investment in case of external financing behind the "speed and passion" series.

The other most important investment is that Murphy has a dream opportunity.

In the 20th century, fox's capital chain was tense. Private equity funds and Wall Street raised funds had problems, especially the latter. Several major investment banks went bankrupt one after another, which directly led to the large amount of funds that had been previously agreed not to be available. James Cameron, who was furious, went in and out of fox building almost every day, chased Kara Firth and several other senior executives for funds.

As the head of the production department, Kara Fitch is very annoyed. In her words, James Cameron is forcing her to jump into Malibu

Then, on the recommendation of Carla Firth, 20th Century Fox and James Cameron went to Murphy's Stanton studio. Under the background of the economic crisis, the three parties also signed an investment contract after repeated seesaw negotiations. The contract also does not include the copyright of the project.

It's enough to give up copyright, invest, and get the possible return.

If these projects invested by Stanton studio can be successfully produced and released, Murphy believes that he can get a considerable return in the future.

There are a large number of super rich people in this industry. Not to mention the investors or the owners of cross industry media groups, there are Steven Spielberg and George Lucas in the directing industry alone. They are also the top directors in North America.

According to Murphy's understanding, Steven Spielberg has a wealth of at least $1.5 billion to $2 billion, and the cost of his latest yacht is as high as nearly $200 million!

George Lucas has accumulated more than three billion dollars for himself by virtue of the Star Wars series.

In this commercial country, wealth is undoubtedly a symbol of identity and status. Murphy doesn't know much about other aspects, and the most sure thing is the film industry.

To deal with these investment issues, Murphy's energy gradually turns back to the new project, and just like the former title, before writing the script, he officially named the project "shameless bastard"!

He also determined the overall idea of the film, a group of hooligans try their best to turn over a big hooligan!

After that, Murphy temporarily put aside other things and began to concentrate on writing scripts and making project plans. But to his surprise, Nicholas Cage found him. (to be continued). )