Chapter 451

Hollywood film production companies, big and small, receive quite a lot of scripts every year. Stanton studio is no exception. There is a special room in the floor of the new century city building rented by the studio to hold the scripts received. After the scripts are mailed, they can be easily browsed by Paul Wilson or even Rosa Rodriguez Was put here, and

Like most Hollywood companies, these scripts will be ignored for a long time.

Since there is nothing to do today, and there is the appearance of cletna Wilkinson, after Murphy returned to Stanton studio, he specially asked Rosa Rodriguez to send some scripts.

He wants to see if there are projects worth investing in.

After looking through dozens of scripts, I was very disappointed. Some of them were full of ideas and ideas. However, these ideas and ideas are not suitable for making movies. The risk of investment is not directly proportional to the return.

How did Rodriguez get these scripts? How did she get them back.

These scripts are certainly not only delivered to Stanton studios, but Murphy has never heard of the relevant projects in the circle. Even though many of the scripts in the circle have better creativity and artistic creation than most of the scripts in Hollywood, they still do not get the attention of Hollywood companies.

The reason is very simple. The so-called innovation risk of these new works far exceeds the routine and assembly line mode, and there is not enough return. Of course, no one will invest in them.

In the final analysis, Hollywood is a business circle, and the related industries are also known as "performing arts" and have never been "performing arts".

Maybe there are always people who think that Hollywood is looking for talents. In many TV programs, Hollywood agents and film companies can always tell the audience in front of the camera that we are looking for talents in film. This is one of the biggest lies in Hollywood.

In fact, if someone believes what they're saying and calls some of Hollywood's biggest brokerage firms to tell them that it's the talent they're looking for, they won't react or even hang up.

What Hollywood needs is not a talented mind, but a brand with marketing potential, such as James Cameron, Steven Spielberg, Tom Cruise and Tom Hanks.

Whether it's producer, author, actor or director, what Hollywood values is not talent, but profit potential. Many times, an aspiring young man in the film industry, such as Murphy's journey, impresses the Hollywood company not by the artistry of his works, but by the profits that his works can obtain.

When a person's name has the ability to attract the audience, or the money in the audience's pocket, then he is the so-called "genius" Hollywood is looking for.

People who can enter Hollywood are not all gifted, but they must know or someone knows how to package themselves and make their name a brand. To some extent, this is also a talent.

In this commercial paradise, there is a great need for creativity and stories, but everyone knows that creativity and stories are the least valuable. The stories of Hollywood blockbuster movies are very simple, such as "Independence Day", "Titanic" and many other works. In terms of the accident of the script, at most it is the level of second rate or third rate screenwriter.

It's no exaggeration to say that this kind of story has no originality. If a new person takes this kind of story to the film company, no one will pay attention to it.

Hollywood thirsty for talent? Is Hollywood a place where talent will be valued and shine? Don't be silly.

As many people hear about Hollywood, their first reaction is that it's a place to make movies.

Indeed, a large number of films are produced here every year. The major Hollywood companies, as well as the directors and investors including Murphy, also hope that the public will only regard Hollywood as a place to make excellent films.

But the fact is that film production only accounts for a small part of Hollywood. This is an industrial area for film marketing, not a creative production paradise.

Like those so-called low-cost big selling films, are their costs really low?

Their production cost is only about one hundred and two hundred thousand dollars, but how much is the cost of marketing?

In Hollywood, people will use more resources for film marketing, which is about twice to three times or even more than making films.

Movies in the sense of Hollywood are not what the director shoots in his own camera and clips later. At best, they can only be called films, while movies are films that can finally be shown in cinemas after a series of marketing activities.

The biggest difference between these two concepts is that movies don't make money, but movies can make money.

When a film can be advertised in the media and publicized to the public, it will realize the transformation from "film" to "film".

Of course, many artistic and idealistic directors will choose the way of Film Festival.But in fact, if you want to participate in most of the film festivals, including the three major European film festivals, you need not only works and art, but also a lot of money!

If a film wants to participate in the film festival, just like Murphy's participation in the Saint Denis Film Festival and Cannes Film Festival, the producer needs to submit an admission fee to the film festival, which is often expensive. Then there are various expenses to be submitted, such as the cost of printing publicity materials, transportation fee, staff salary, expenses during screening, public relations expenses

If you are lucky, the film will meet distributors who are willing to buy at the festival. At this time, the film will have nothing to do with art. All the discussions will focus on "profit", "sales" and "distribution".

Doesn't that sound particularly "artistic"?

To put it bluntly, whether it's a person or a film, if you want to be valued in Hollywood, you must first prove that you have value and can bring benefits.

Otherwise, no matter how much you say, you will be rejected, rejected, rejected again, just like Murphy did at first

Can one story and one idea attract investment? Talent will be valued? This dream is really beautiful.

Before I have proved myself, all stories and ideas are illusory.

Although Murphy advocates that movies should have their own styles, rather than the serious homogenization of Hollywood movies nowadays, many real things do not exist when he pretends not to see them.

These things will not be transferred by personal will at all. A person's strength and ideas are very small in front of the huge industrial chain.

The most typical question is, for film production and distribution companies, what kind of films are good? The black style he chose must be a good movie?

Is it a good movie with a professional score of more than eight? Is it a good movie that reflects the social reality? Is it a good movie to think about human nature and humanistic care? Is it a good movie that can't make people think? Is it a good movie that scares people at the end? People can't sleep in the middle of the night. Is it a good movie to speculate on the director's technique and intention?

The answer is obviously No.

How to classify movies?

Movie smart, movie smart? Commercial film, inspirational film, art film or independent film?

In fact, in the eyes of Hollywood production companies, these films are not complicated. There are only two kinds of films - blockbusters and non blockbusters.

Even Murphy, who thinks that box office and commercial income are not the only criteria to measure a film, can't ignore this reality.

As a director and investor, if he ignores such objective reality, he will fall down miserably or even lose his fortune.

It's never the result that Murphy wants to win a good reputation or not. What he wants is that the film's reputation will not be bad, but it will also sell well.

If you want a film to sell well, you can never ignore the publicity and marketing.

Therefore, during the period before the release of "shameless bastard", Murphy was actively cooperating with the publicity and marketing plans formulated by 20th Century Fox and Weinstein.

Time slowly into November, "shameless bastard" closer and closer to the release, all kinds of publicity activities in full swing.

First, Murphy revealed in the interview that the title of the film was not set by himself, but was originally made by Quentin Tarantino, who was being cultivated. Quentin Tarantino was also interviewed by the media reporters. In the face of the reporter's questions, the director, known as "film ruffian", gave a very funny answer.

As for the meaning of the film's name, Quentin said that the death squads in the film are all rude people with low education level. They are not heroes in the traditional sense. It is because they can do all the bad things that they can defeat the enemy.

In order to attract more fans, whether it's Murphy or 20th Century Fox and Weinstein, we will never forget Quentin Tarantino.

Then Margot Robbie appeared on the cover of entertainment weekly and was fired as Murphy Stanton's New Goddess.

Later, a large number of photos of Diane Kruger during a publicity campaign came out and became the focus of the gossip media.

“…… German actress Diane Kruger has a lot of scenery behind her, and the size of her open back dress is amazing. Kruger, who once played the role of the first beauty Helen, said that being selected as the heroine by director Murphy Stanton was as lucky as winning the lottery. However, she also regretted that there was not enough intimacy between the film and James Franco, and that the experience of being beaten by the other side in the film was very exciting. She explained that being abused by James Franco, probably many girls are not willing to refuse. "

The German actress knows a lot about hype and how to cooperate with publicity to attract attention.

It can be said that "shameless bastard" is definitely one of the most popular movies from Thanksgiving to Christmas.

In the 20th century, Fox also held a small-scale trial for the film, but the evaluation was mixed. (to be continued). )