Chapter 457

In this period, more films are accumulating energy for the awards season, and the films aiming at the awards will hardly be painted in a large scale. In the first seven days of release, Twilight: new moon, the representative of fan films, has basically consumed the enthusiasm of fans. Without the support of fans, this kind of film is bound to have a sharp drop in attendance .

"Shameless bastard" does not have to face the fierce competition of summer season as Murphy's previous film "body of steel". On the contrary, it does not have a strong competitor. The Thanksgiving to Christmas season in North America is not as fierce as the competition of summer season.

In the past weekend, shameless asshole ranked first in the North American cinema market in terms of word-of-mouth and evaluation, attendance and film arrangement.

"On the appeal of the market alone..."

In the living room, Quentin Tarantino put down her newspaper, shook her head and said, "I'm not as good as Murphy."

Tall UMA Thurman put a cup of water on the coffee table in front of him, and Quentin Tarantino said, "even if I didn't get hurt and directed the film myself, the box office results in the first week would never reach such a high level."

UMA Thurman poured herself a cup of coffee, sat down next to Quentin Tarantino and said, "it's unfair. Your films never make it to the box office."

When it comes to understanding Quentin Tarantino, a ruffian director, few people in the United States can match her.

Quentin Tarantino's films have never been particularly outstanding at the box office. Even vulgar novel, the best box office movie in North America so far, only broke through the $100 million mark in North America after being screened twice in the 1990s and the new century.

As for other films, no one in North America has taken more than 100 million at the box office.

Although she thought so, UMA Thurman took the newspaper Quentin Tarantino had just read, which had the North American box office express of last weekend. She scanned it as fast as she could.

"This week is the most cheering week for the fans who like black movies since November. Thousands of fans who have gradually cultivated since 2000 have witnessed the style director Murphy Stanton once again to complete a beautiful battle:" shameless bastard "topped the North American box office list with a score of $57.6 million three days in the first weekend of its release, which has created a new era This is the highest opening weekend box office record in North America in the fourth week of November, and it is also the highest opening weekend box office record of all the films that Weinstein film company has ever invested and produced. "

"At the same time," shameless bastard "has also become the highest box office R-class movie released in November. Due to its distinctive Murphy Stanton style and excellent reputation and evaluation," shameless bastard "has considerable box office potential and DVD distribution potential."

"In the first week of the film, 68% of the audience are male, 75% of the audience are over 25 years old, and most of the audience like black films are adult male. Cinema audience rating of the film cinema.score There is a +. The popcorn index is 91%. The audience has a good reputation. The film should have a good stamina, and its final box office in North America is likely to be about $200 million. "

"The media evaluation of" shameless bastard "is also excellent, 82% of the 139 media included in rotten tomato gave the film high praise, with an average score of 7.8; the authoritative media Metacritic included 44 professional media, with an average score of 76, slightly lower than Murphy Stanton's last work" body of steel. "

Closing the newspaper, UMA Thurman looked at Quentin Tarantino. "Don't think so much. The quality of a movie can't be measured by the box office."

But Quentin shook his head and said, "it's very intuitive."

In other words, he regretted that he found the director who helped him to complete the contract, but he didn't follow his way of thinking. Apart from the name of the screenwriter, this shameless bastard has no relationship with him at all. It has a distinctive brand of Murphy Stanton from the beginning to the end.

If he had another choice, he would not have chosen Murphy Stanton to help.

But now, with the contract here, apart from watching, Quentin Tarantino can only watch.

The box office revenue of "shameless bastard" is beyond all his previous films, whether in North America or overseas.

It was also this weekend that "shameless bastard" appeared in theaters in 39 countries and regions outside North America. Although it was not the box office champion in many places, it also won more than 45 million US dollars in overseas box office, making the global box office of "shameless bastard" easily exceed 100 million US dollars.

This kind of box office achievement is also what Murphy is happy to see. Stanton studio, 20th Century Fox and Weinstein films have never relaxed their publicity and marketing of the film, and the publicity and marketing work is divided into two parts, one is aimed at ordinary fans, the other is to face the award season and the Oscar.Murphy, in particular, needs to accumulate qualifications for his future.

In any way, Murphy knows that he is not Sam Mendez's kind of director who naturally appeals to the Academy of film arts and Sciences. His works and style are mixed with too many commercial elements, which is bound to be rejected by the most conservative and core group of old people. It is difficult to easily get a best director.

Just like the Academy's rejection of directors who were born in advertising, we should never underestimate this kind of rejection. Otherwise, Redley Scott and David Finch, two big directors, have not won the best director Oscar.

Also, even Murphy himself can't ignore that the value orientation of his films is always not so mainstream and politically correct

All of these will affect his Oscar trip.

Although it's only the end of November, the final goal is that the competition for the Oscars has already started.

Every year at the end of August and the beginning of September, Hollywood's summer commercial blockbusters come to an end, and Oscar contestants will come on stage one after another. In the next more than six months, blockbusters and production companies will make preparations for the campaign -- advertising, open screening, DVD distribution, media dialogue and a series of carefully planned activities The overall planning and complexity of this process is no less than that of the presidential election in the United States. Even the planners of some activities themselves are the public relations directors of presidential and legislative elections.

Due to the natural advantages of "shameless bastards", the public relations team with Weinstein brothers as the core didn't hire some special personnel at a high price. It's not difficult for this film to get the nomination because of its theme, and it's almost impossible to win a heavyweight award.

Even so, it takes a lot of money to get a nomination.

An old publicist in the team who has participated in the Oscar campaign for more than 20 years once said to Murphy that the Oscar can't be bought with money. However, none of the films that have won the Oscar has never done a costly campaign.

So Oscar can't be bought with money, let alone without money.

Although the 8.5-pound, 24K gold-plated Figurine actually costs only 900 US dollars, which is the price of a pair of Valentino Liuding shoes under many women's feet, it is almost impossible to "buy" it directly in front of the current Oscar rules.

Compared with other international film festivals, the complexity of the selection process and the details of the rules of the game of Oscar are quite different. This is also the reason why the former has always been relatively fair and difficult to manipulate.

Most of the international film festivals in the world adopt the jury system, that is, to find a few bigwigs as judges. According to the different themes of the festival, bigwigs discuss and choose a favorite film.

Some small film festivals are like Golden Globes in Hollywood. There is little pressure from the media. They have a good relationship with the judges. It's very convenient to operate in the dark box.

But the Academy of film arts and Sciences has more than 6000 members, belonging to 17 different departments, including director, photography, editing, clothing, props and so on. All of them have worked in Hollywood for many years.

In the first round of voting, each of the more than 6000 members will vote through his own department, and each of them can vote for the corresponding awards and best picture awards of his own department. The college will not lobby for any films, nor will it disclose the list of members to a third party.

So, if you want to buy it directly, it's just a delusion.

In this way, it's impossible for the buyer to spend money directly, but in the process of reconstruction, it's even more impossible to spend money without proper channels. In the process of running for the election, we have to spend money to do a series of publicity activities. After the film quality is basically guaranteed, how to stand out from many contestants and be nominated, and how to win the little golden man? This is a series of standard actions and creativity of Oscar public relations Movement plays a key role.

Those who believe that wine is not afraid of deep alleys, or are not familiar with the routine of Oscar competition, after reporting their names, they quietly become spectators on the sidelines and stand aside dejectedly. In the United States, a society that believes in selling melons, all kinds of awards need to make a sound with money, not to mention the most dazzling Vanity Fair in the world.

Every year, six major film studios and small film studios employ a group of professional Oscar campaign planners or public relations personnel to formulate a series of activities for their films. They will start the whole public relations campaign from the Venice Film Festival at the end of summer to the Toronto Film Festival in September. According to the type, characteristics, cast and story of the films themselves, they will participate in the public relations campaign And so on, select the most suitable time for publicity.

In these ways, shameless bastard has lagged slightly behind its competitors.

However, Murphy, 20th Century Fox and Weinstein will also spend a lot of money in a series of activities. (to be continued). )