Chapter 477

"I learned a lot from Murphy."

as the hero of the film, Robert Downey Jr. is the focus of many fans. He wrote on his twitter, "I also remember the first time Murphy and I sat down to look at the lens list. Just listen to him explain why we need to use a static camera in a specific place, why we need to use a mobile camera in different scenes, why we need to use a relatively large rocker arm to move something, all of which are very valuable. I think I'm talking to a great professor at some amazing seminar. It's very interesting to be able to build a role based on his ideas. I'm very happy to work with such a smart person. "

Just like "the witch Blair" and viral marketing, Hollywood has always been very sensitive to new media. Social networks have just gained some influence and immediately become Hollywood's propaganda tools.

This kind of social networking sites, such as twitter, has quickly become an active way to communicate with Hollywood stars and make movies in a short time.

In the underdeveloped era of social media, the price of photographic equipment has not yet become popular, and the information of various film festivals has not been so popular. The filmmakers in that era may be relatively happy. They only need to take their works to various small film festivals to get attention, and then they can get relatively considerable feedback.

However, in the current era, if we only use the original method to apply for several film festivals after the completion of film production, and then completely ignore the previous budget investment and box office issues, this is not applicable in the current film industry.

The ultimate goal of making a movie in Hollywood is to make a profit. The only way to make a movie is to invest in it, and the only way to make a movie is to have an audience. At this time, the use of social media will show up, it can help find the target audience, then the investment will come accordingly.

In fact, in the proposal submitted by Murphy, there are relevant suggestions in this respect. At the same time of shooting, he also communicated with Kara Firth for many times and formulated detailed publicity plans. For example, through the theme of the film itself, he thought about who the target audience was and further came up with measures to find these target audiences.

In fact, from the first day of the movie's pre production, "Wall Street wolf" began to use social media for publicity.

In this way, the story of the film itself can be affected emotionally, and the establishment of the target audience will start from their friends and family.

For this purpose, the cast set up a department in charge of Kara Firth and Gail gado. They set up a schedule for the content they need to publish every day. Different social platforms operate in different ways. For different platforms, they distribute different content.

For example, Facebook, a social network, gets much more attention when it publishes videos than other platforms, and Facebook can publish more words than twitter. Therefore, for Gail gado and Kara Firth, they must design the content composition according to the characteristics of each platform.

The content of a movie used for social network promotion is not just random, but based on the actual investigation.

Murphy has asked people to do a detailed survey before. More than 45% of the audience want to know more about the behind the scenes information of the film when they see a big investment in the film shooting. For the ordinary audience in the non film industry, the workers in front of and behind the scenes of the film production are very mysterious. Regularly releasing some information about the film production process will keep the audience happy Curiosity behind the scenes and trust in the success of the film.

Therefore, we should regard our social network home page as a service provider and provide the audience with interesting, participatory and knowledge content. We should not only provide a certain kind of information, enrich the published content, and let the followers maintain continuous attention. Gail gado also found that e-mail is the most direct way to reach the audience. She ensures the number of users by allowing the audience to register their home page account with their own mailbox to follow the information, and can send reminders through the user's mailbox, so that they can arrive on time and effectively In the hands of all potential viewers of Wall Street wolf.

At the same time, the promotion attaches great importance to the function of labels. Now every social platform provides users with the function of adding labels to pictures, even up to 10 labels. The function of labels can label important information and play the function of keywords. Descriptive language as long as no more than 140 words, as far as possible detailed description of the content behind the picture.

The crew maintains close interaction with the audience through social networks. On the interaction platform of major online media, the interaction between the two sides of mutual concern can play an important role. Murphy asked people to make a list of the core media and users involved in Wall Street wolf. In each release related to the news of the work, they regularly interact with the accounts on the list to produce benign results The interactive relationship between them.

Of course, there is another point that we must pay attention to in the promotion of social networks, that is, the user name must be unified, and do not change the user name on every platform.In this way, the crew can easily get in touch with the core audience in the publicity. If the theme is related to a certain group of people and events, the correct audience can get unexpected help for the film in terms of acceptance. For example, the target audience of children's films must be children and their parents, so in the publicity, children's related brands can be put in the publicity pictures , or label it to get more attention from relevant audience, long-term attention and interaction, and form a good cooperative relationship.

And then, let the events that are happening in the society have a connection with their own projects, play imagination, use the right strategy, will give their own movies a huge attention effect.

For example, in the 20th century, fox is preparing a super discussion about whether Wall Street has taken away your wealth.

This also comes from Murphy's suggestion. He vaguely remembers that since the 2008 economic crisis, Wall Street has become a thorn in the eye of ordinary people. It seems that there have been actions to boycott and occupy Wall Street. As long as we can make good use of the public mentality and the current social environment, "wolf of Wall Street" may be able to get the expected market response.

As for whether the United States will really lead to a movement to occupy Wall Street, it has nothing to do with Murphy. On the contrary, movies are always an entertainment product and will not be casually associated with social violence and other things. Even if someone is really associated, the mainstream media will not care at all.

What's more, Wall Street itself doesn't care. They never care about their vampire image.

Any film born, almost will face favorable and unfavorable situation, these are the favorable side of the film is likely to enlarge, and avoid the adverse side.

The same is true in shooting. After shooting location scenes around New York and on Wall Street, Murphy led the crew back to Los Angeles in June and went back to the warehouse set in the suburbs of Venice to continue shooting. James Franco, who is out of schedule, also came to the crew to complete his guest role.

He plays the naive supporting role in Murphy's play.

Although Steve Madden is definitely not a simple character, according to Murphy's request, he looks quite naive in the film. The only scene with lines is also to highlight Jordan Belfort of Robert Downey Jr.

For his two old friends, Murphy was reassured enough. When shooting, he simply said that they were basically free to play.

A large number of extras gathered again, and James Franco, wearing a baseball cap, stood in front of the crowd.

"Hello, is there anyone who doesn't know me? My name is Steve Madden."

In the face of so many people, James Franco seemed a little shy. He said a few words slowly, took out a pair of shoes and said, "believe it or not, Marilyn and marijane are actually the same shoes, but they all use black leather..."

His words didn't stir up any momentum. On the contrary, the following people, under the leadership of Jonah Hill's Doni Azov, kept making noise. Several actors in the front row even made some rather obscene moves.

This is a contrast scene, in addition to the role of the plot, the role of Steve Madden is to highlight Jordan Belfort.

Next, Robert Downey Jr. appears on camera.

"I want to take a moment to tell you why Steven is so awesome, because he is a creative genius! This ability, his talent, is not only to find the most popular trend of women's shoes, but also to create the trend! Do you understand? "

He plays Jordan Belfort, who holds Steve Madden high. "A genius like Steven comes out only once every ten years. I'm talking about famous brands like Armani, chanel and Lewis! Steven is now the hottest woman in the shoe industry, and his orders have broken through the roofs of every shopping mall in North America! He's in our office right now! We should thank God for letting this man stand here! We should kneel down and blow the flute for him! Like this, okay? Steven, I'm going to play Xiao for you

He even exaggerates to make a similar action.

The shooting went well, and at the end, James Franco found Murphy.

"The bodyguard has been watching you," he pointed to the two strong men not far behind Murphy. "The threat letter hasn't come out yet?"

"No Murphy shook his head. "It's an old acquaintance of mine who's in charge of this case. I'm afraid it's hard to find out."

When Murphy and James Franco talk about Sheriff Gatling Collins, the police officer who has a plan is waiting for a redhead in a cafe in Burbank. (to be continued). )