Chapter 483

After a two-day break from filming, Murphy joined Jodie Griffith and hid in the professional studio of 20th century fox. But on the first day of his post work, Bill rosis rushed to the door.

"A good news and an invitation."

In the temporary office, he picked up his glass and asked before drinking, "Murphy, which one do you want to hear first?"

Murphy didn't even think about it, so he said, "let's start with the good news."

"I've talked to the company and Carla Firth. You don't have to worry about the media. We have enough resources in this area."

Bill rossis was obviously talking about the Gatling Collins sheriff. "Robert's evidence collection is pretty good."

"Good." Murphy nodded gently.

"We're waiting for you and 20th Century Fox now." Bill rosis drank, put down his glass and said, "as long as this public opinion offensive is launched, we will certainly create enough momentum."

Murphy thought about it for a moment and said again, "we should cooperate with the publicity and marketing of Wall Street wolf."

Although the theme of the film and the hero naturally have a strong appeal, and the 20th Century Fox also prepared a lot of publicity and marketing costs, but the development of the film industry to the present, some unconventional means of publicity, for the film's box office, is still very important.

Talking about money, it seems particularly vulgar, but in Murphy's view, all propaganda not for the purpose of selling tickets is playing hooligans.

But the ways and methods of propaganda and marketing are changing with the times.

How can publicity be more effective?

This problem also represents the strategy of the vast majority of film companies. First of all, the promotion and marketing of art films and cartoons must not follow the traditional promotion package mode, but must be refined marketing, otherwise 80% of the publicity will be wasted, ineffective and without conversion rate.

For a long time, Hollywood's traditional propaganda mode is to spread channels, such as TV, plane, Internet, outdoor, radio and so on. Now, after the network has occupied an important channel, it subdivides the network into several channels, such as social networking, portal, forum and so on, and publishes articles and makes several recommendation places. Everyone publicizes according to this mode, but no one raises any doubt Q. is this effective? And can the effect be quantified?

In this era when the Internet is gradually moving to the mobile end, whether a film has a topic is becoming more and more important.

Of course, the so-called topic publicity should first ensure the quality of the film.

After nearly a decade of visual effect blockbusters, the audience's enthusiasm for films that only focus on visual effects but ignore the real content has gradually decreased. Commercial films with guaranteed content can often detonate the audience's pockets, that is to say, film reputation has become particularly important.

It won't be long before the film is very bad, and if it costs tens of millions of dollars for publicity, it will be difficult to really leverage the box office, because in the mobile Internet era, bad films only have three days to steal money, and in the future they will be even shorter, only one day or even a few hours. As soon as the film is released in the morning, the reputation will be bad in the afternoon, and fewer people will go to see it.

There is a saying in traditional marketing: half of all advertisements are wasted, but you never know which half.

The purpose of film publicity is to sell tickets. Nowadays, more and more audiences begin to buy tickets online. What they are fighting for on the Internet is the user conversion rate. The film distribution tends to be in line with the game distribution. How much money they spend to buy a user can be counted. Publicity reduces blindness and uncertainty.

But why are there still many films to do some publicity without user conversion rate? For example, spending tens of millions on a grand press conference does not help the box office much.

However, no investor, actor or director will say that. They need to publicize themselves.

There is another reason to do so. Like Murphy and 20th century fox, they form a chain of interests.

In Hollywood, there are many such interest chains. Sometimes it's clear that some films can't have a high box office. As a result, the operators also encourage the film makers to invest more. For the directors, they should spend more money to promote their works. As the film is well-known in the market, it will be relatively easy to finance the next step.

In the final analysis, the promotion and marketing of films are comparable to the big projects of shooting and production, and sometimes more important.

Murphy's plan is not specific, but professional.

Just like the Gatling Collins incident in preparation, Murphy only proposed to apply it to the publicity and hype of "the wolf of Wall Street". How to do it depends on the professional teams of bill rosis, Robert, Carla Firth and 20th century fox.

Murphy never thinks of himself as a genius, let alone an exaggerated all rounder. He knows the importance of teamwork very well.

Having agreed on Gatling Collins, Murphy asked, "bill, what's your invitation?"

General invitation, Bill - rosis will not specifically come."I don't know if you've heard of it?" Bill rosis didn't answer directly, "there is a film forum in Hollywood and across the Pacific every year. It will be held in a top university in China in September this year. The theme of this session is to discuss film and culture. The organizer and MPAA have invited you."

Murphy remembers that there was such an activity between China and the United States. I can't remember the specific name. It's probably what Bill rosis said.

Bill rosis continued, "as far as I know, some of the top directors, producers, playwrights and academic professors on both sides of the Pacific are involved in this event."

"Do you think I should take the invitation?" Murphy asked.

This is a very obvious thing, otherwise bill - rosis would not have said in such detail.

"I think it's good to take the invitation." After a few seconds, bill rossis said, "this forum will be held in the top universities on the other side of the Pacific. The government and..."

It should be that he didn't know the specific name of the scissors, he simply said, "the film audit department attaches great importance to it. Murphy, apart from "body of steel", none of your films can be shown in the cinema over there, and the Chinese market has a very broad prospect, we can't give up. "

Murphy gradually understood what Bill Rossi meant, and accepting the invitation was also a show of attitude.

"This event, whether official or media or non-governmental, is of great concern." Bill rosis thinks it's a rare opportunity. "Your appearance may change the situation your film is facing over there. The transformers series has proved the box office productivity of that market."

At this point, Bill - rosis looked at Murphy, Murphy did not speak, but fell into thinking.

First of all, Bill rosis said that the difficulties faced by his films on the other side of the Pacific Ocean could not be solved by attending a Sino US film forum.

It's easy to delete the large-scale lens of the film, but few of the films directed by him are correct. This is definitely not something that can be solved by deleting the lens.

If he is playing hooligans on the screen, the same is true on the theme.

How can such a black and politically incorrect theme pass the scrutiny of scissors? For example, if a film like "Wall Street wolf" wants to meet the standards for showing there, it is estimated that only a few minutes will be left.

However, some things can not be considered only from this aspect. If this is the film forum of the United States and France, the film forum of the United States and Britain, and the film forum of the United States and any other countries, he will not hesitate to refuse.

This is, after all, the other side of the Pacific Ocean, which is of extraordinary significance.

"Murphy," bill rosis said sincerely, knowing that he could not ask Murphy to do anything, "can you consider this invitation?"

"No need to think about it."

After listening to Murphy's words, Bill rosis thought he was going to refuse, but Murphy went on to say, "promise this invitation, but we have to fight for two places. Gail and I will go there for a trip and a vacation."

Gail gado is just starting to work as a producer. It can be said that he has no fame, and bill Rossi can't guarantee it.

He thought for a moment and said, "I'll try my best!"

Murphy nodded and said, "after you've determined the time and quota, you can help me make the itinerary."

"No problem." Bill rosis stood up, ready to leave. "I'll contact MPAA, and I won't disturb your work."

He left the office first, and Murphy then went out and went back to the color room, where he continued to direct a group of color engineers to adjust the colors of all the shots.

Although it can also be classified into the category of black films, "wolf of Wall Street" is different from the films that Murphy shot in the past, which is mixed with a lot of comedy elements, so Murphy will not make the color of the film too dark, but will slightly turn it up, showing a retro orange and blue color.

On the one hand, it is the relationship between the theme and the time background of the story.

Careful people can easily find that in the past 20 years, or even earlier, orange and green color has been popular in Hollywood movies for a long time.

Whether it's the previous film or this "wolf of Wall Street", the shot tone is not the final result. It basically needs a process of color matching. Because the film is too complicated in form, and there are MPAA and R-class light cards, Murphy can use a lot of shots when editing, so instead of waiting for the film to be finished, he is cutting it Before editing, let a group of colorists use the Da Vinci palette to adjust the colors of all the shots.

This work will last for several weeks, and it will take a lot of time for the colorist to color a film that is about two hours long and sometimes needs to tune frame by frame. (to be continued). )