Chapter 530

"Shoot and make in 3D?" Murphy looked at Carla Firth and frowned. "What do you mean? Or the demands of fox in the 20th century? "

"It's a preliminary idea of the company." Kara Firth shakes her head. "It's not shooting, it's transforming the film into 3D format through post production?"

Murphy frowned deeper. "Like Alice in Wonderland?"

Carla Firth nodded, "a lot of people in the company think that the box office of Alice in Wonderland is going to exceed one billion US dollars because of 3D. If your film is transformed into 3D, the box office will increase by at least 30%."

"Didn't they think," Murphy said, "that the sale of Alice in Wonderland is just a special case, and it won't become a common phenomenon."

Without waiting for Carla Firth to say anything, Murphy continued, "at that time, James Cameron's" Avatar "triggered an unprecedented 3D boom, and in addition to" Avatar ", there was no relatively excellent 3D film on the market at all. The emergence of" Alice in Wonderland "just made up for the much-needed blank in the market, which led to a box office explosion …”

Carla Firth naturally understands Murphy's words. She also thinks that Alice in Wonderland is the product of a specific time and special social environment. Although the film has attracted a lot of people, it does not have a good reputation. After watching it, there are by no means a few people who are crazy about it.

But 3D film can effectively increase the income of film, which everyone can see clearly.

Since "Avatar", almost all large and medium-sized Hollywood studios have put 3D films on the agenda. As the producer and distributor of "Avatar", 20th Century Fox naturally wants to get more dividends from this 3D boom, so it has included another ace besides James Cameron in the 3D plan.

However, the new film plan submitted by Murphy did not mention 3D at all.

So they sent Kara faith to test Murphy's attitude towards 3D movies.

Because from a profit point of view, Murphy is more important to them than James Cameron.

No one knows how long James Cameron's next movie will take after avatar, but the rhythm of Murphy's one movie a year is completely guaranteed. When it comes to the single box office, he can't compare with James Cameron, but when it comes to the total profit of the movie, James Cameron, who has less production, is lagging behind.

20th Century Fox very much hopes that Murphy can join in the future 3D film plan. Even if 3D shooting is not used, it is possible to convert to 3D.

"The company is just suggesting." Carla Firth is very clear that fox in the 20th century has not enough ways to limit Murphy. Hollywood doesn't know how many production companies are waiting for the cooperation between the two sides to break down. "You think about it, too."

"Kara, if it's something else, I can think about 3D." Murphy said directly, "but this film can't use 3D. Most of the scenes, especially the action scenes, will be put at night. The dark tone will seriously affect the 3D imaging effect. 3D also makes this film darker, causing too much burden to the human eye."

Although James Cameron's 3D technology has made great progress in innovation compared with the old 3D technology, and it will not cause too much problems when it is used in scenes with enough color and brightness, if the color of the film itself is too dark, the effect of 3D imaging will be greatly reduced, and even negative effects such as ghosting and blurring will appear.

Murphy does not exclude 3D technology, but the current 3D technology is really not suitable for dark tone film shooting and production.

To put it bluntly, today's 3D is a special treatment of light. Light can be polarized. The processed light has a polarization direction. Although the direction of the light itself is unchanged, it still looks like the original light.

Then there is a kind of lens, called polarization lens, which also has polarization direction. Light with the same polarization direction can pass through, but different light can't.

When shooting a 3D movie, two cameras are put together to shoot at different angles, almost at the angle where the eyes are separated. During projection, the two groups of pictures are projected onto the screen after being processed in different polarization directions.

If the audience doesn't wear 3D glasses at this time, it seems that the two groups of pictures are blurred together. If they wear 3D glasses, because of the filtering of polarized lenses, the left and right eyes see different pictures, just like when people see real objects with glasses, the brain will produce a three-dimensional feeling according to the calculation.

However, in this simple process, the light is reflected by the screen and then imaged on the retina through 3D glasses. Theoretically, the brightness will be lost by half.

Murphy understood this, and so did Carla Firth, so they quickly reached an agreement that it was not advisable to transform 3D.

In fact, Murphy can also see that when Carla Firth started, he was willing to persuade himself to use 3D technology to shoot. After all, 3D tickets are nearly one third more expensive than ordinary movie tickets, which is very beneficial to the box office of the film.Moreover, Murphy himself admits that if 3D technology is used, the box office of his film can indeed be higher, but it will not help the film itself, and it will also affect the overall reputation. After all, the color of the film is as dark as the theme.

In a short time, it seems that the box office has increased, but it is actually harmful to the profitability of the whole series.

In addition to the problems of the film itself, when watching avatar, Murphy also paid attention to the word-of-mouth reflection of some 3D films. Just like on the other side of the Pacific, the phenomenon of screen darkening also exists in cinemas in North America.

In order to save costs, many cinemas will reduce the brightness of projector bulbs to extend the service life of expensive bulbs. Such brightness is not different in 2D movies, but it is often obvious in 3D movies that would damage the brightness of movies.

Nowadays, there are many fans in North America. Since avatar, a multiple-choice question has been particularly painful for them. Should they watch 2D or 3D? 2D film is clear and comfortable, but the visual impact is not strong; 3D film is three-dimensional and shocking, but the picture is dark, so it is hard to watch.

The dim screen with 3D sunglasses can be said to be "dim on top of dim". After a movie, the whole person is really "dim". The broadcast brightness of 3D movie is also darker than that of 2D movie, which has a depressing feeling.

Although Murphy is not a technical director, he is not a conservative person. He always pays attention to the development of film technology and makes people do a detailed investigation on 3D technology. Then he finds that even in the cinemas of super metropolis like New York and Los Angeles, the brightness of 3D screen is different. Besides, human factors are not ruled out. Cinemas pursue profits and will definitely think about it Cost saving, especially when 3D is hot and audiences don't know much about 3D technology.

Frankly speaking, the 3D market in North America is a bit chaotic compared with the future, and Murphy doesn't want to go into this mess.

To a certain extent, Murphy still pays great attention to his own reputation in films. A director's good reputation may take many years to form, while a bad one is enough.

The wide use of 3D technology is a good thing, but this technology should be combined with suitable movies to give full play to its advantages. If any kind of movies, such as comedies and love movies, are made into 3D, then the behavior of money grabbing for money grabbing can be said to be too bad.

The audience is not a fool. They may buy it once or twice, but how many times?

The film box office has been plummeting in the whole region, which may hurt the whole film market.

Some things will bring some immediate benefits. Murphy does not say how great he is, but for more long-term benefits.

Besides, instead of using 3D shooting and production, he has IMAX technology.

On using IMAX cameras to shoot some shots, Murphy and 20th Century Fox quickly reached an agreement. Felipe Raschel and another producer of the crew began to contact IMAX. However, IMAX cameras are now less than 10 in the world, and IMAX only rents but does not sell them. The weekly rent is as high as $16000. If you want to rent them, you need to coordinate.

This is not a problem. Murphy doesn't use IMAX cameras for all his shots, so it's not too late.

According to the plan, this part of IMAX lens will be mainly used in panoramic shooting and some action scenes.

The IMAX camera that the crew wants to rent uses 70mm film, and its resolution is more than 10 times higher than that of ordinary 35mm film, which is the highest resolution camera in the world at present.

The scene captured by IMAX camera is presented on the IMAX screen full screen. The audience can see about 40% more pictures than the ordinary screen, and has unparalleled clarity and color saturation, which can provide the audience with a real immersive viewing experience.

Importantly, IMAX technology itself will not damage the light and brightness of the film, nor will it have a negative impact on the dark tone of the film.

With the fastest speed, Murphy asked Philip Raschel to finalize the lease contract with IMAX company. In the future, he will rent two IMAX cameras with 70mm film at the rent of 30000 US dollars per week.

After leasing IMAX cameras and customizing scripts and drawings for each scene, Murphy turned to auditions for actors. After two auditions for the leading actors and actresses, he was required to participate in the next audition to determine the final candidate. He was also required to make up his mind for the auditions of several minor actors who accepted the invitation of supporting actors.

The latter's audition speed is the fastest. After two days of audition, Murphy has basically determined the actor he likes. Christopher waltz, who has worked with before, will play the main realistic police role in the supporting role. Liam Nissen also confirmed that he will take over the role of villain.

Then, in the actor's audition, Murphy also saw interested candidates. (to be continued). )