Chapter 551

Traditional media, especially public TV stations, are the first choice for fox to promote "city of chaos" in the 20th century. One of the most important TV promotions is the Super Bowl midfield advertisement this year.

In the 20th century, fox invested a lot of money to buy 30 seconds of advertising time directly. Nowadays, the cost of movie midfield advertising of super bowl is as high as 150000 US dollars per second, which alone costs 4.5 million US dollars. However, the midfield advertising of super bowl has always been a synonym for value for money, and in recent years, it has always been the highest TV audience rating in North America In the first place, no sports event or other entertainment program can match.

After the super bowl, the 20th Century Fox conducted a relevant statistical survey, and nearly 15% of the audience who watched the movie ads were interested in "city of chaos". This proportion is quite good among the hundreds of millions of audience in the Super Bowl midfield ads.

This is also related to the strategy adopted by Murphy. Although the special effects production of the film has not been completed, he has edited some close-up fighting scenes into the 30 second advertisement. His fierce and realistic fighting style is quite different against the background of the fancy fighting brought by visual effects and Kung Fu tide to Hollywood in recent years, and has also attracted the attention of many fans.

On the other hand, Murphy Stanton has become a well-known brand, with no less attention among fans than Hollywood superstars.

Film marketing is not only the promotion and publicity of a single film, but also attaches importance to the shaping and communication of the brand. This approach is based on the brand strategy. Marketing communication can generate strong, preferred and unique brand association in the minds of movie fans by establishing brand cognition; promote the movie audience to form a judgment or impression of the brand; and help to establish audience awareness The relationship with the brand and brand resonance, so as to accumulate brand equity

the brand building in the past contained in the marketing of each film has formed and promoted the appeal of Murphy Stanton, just like Steven Spielberg and James Cameron.

After the super bowl, "city of chaos" really came into the sight of many fans, especially the older TV audience.

In addition, in the 20th century, fox developed a series of audience positioning research, trailer testing research, audience awareness tracking survey and so on.

These professional researches and surveys will provide a lot of important reference data for the overall film publicity activities.

however, paying attention to the publicity of traditional media such as TV does not mean that the Internet will be ignored. Compared with the TV advertisements controlled by Fox in the 20th century, the publicity of Internet is mainly based on the crew.

Murphy's personal social networking site has always been the focus of media attention. After the super bowl, he personally updated several related stills, including a large number of photos of him with Henry Carville and Margaret Robbie on the set.

Margot Robbie has a lot of fans on twitter because of the relationship between her appearance and the three fools she plays.

She also updated a group photo of herself and Murphy, and added that it's really lucky to be able to work with an extraordinary director and participate in an extraordinary film!

At the same time, CAA communicated with several Murphy fan organizations, including the relevant discussion group of IMDB. Under the column of "city of chaos" just established by IMDB, there were many more messages in a moment.

All of these messages express the expectation of Murphy's new film.

"I feel the dark atmosphere is very good when I watch the commercials!"

"The action design is burning up. The feeling of boxing is much stronger than those messy airs. This is a real fight!"

"Is Murphy ready to bring us another masterpiece? Personally, I think the price of Wall Street wolf has dropped. I really hope he can return to the dark and high style

"It's exciting to see the action scene in just 30 seconds, and the dark atmosphere is very fascinating!"

"Murphy's film has always been synonymous with high style, and this one is no exception. The sentence" why do we fall down, because we can learn to stand up "suddenly sublimates the artistic conception of the whole advertising film!"

On the rotten tomatoes, although there is no relevant comment on the film, and the praise rate of freshness is still zero percent, the popcorn index expected by the audience has quietly risen to 92 percent after a round of large-scale publicity and marketing by Fox in the 20th century, and it is still slowly rising.

While focusing on traditional media marketing, the six major Hollywood companies like 20th century fox will not take risks to try too new promotion methods, but will not let go of those proven effective new media means. It is not surprising to integrate traditional media platforms and emerging media represented by the Internet.

In this promotion and marketing, 20th century fox is to take TV advertising as the core, drive the popularity of Internet and other emerging media, and integrate multiple channels together.

Integrated marketing channel is not the invention of Hollywood, but it plays a powerful role under the skillful control of Hollywood's six major brands, and becomes the most popular and universal film marketing way in Hollywood.In doing so, it is extremely powerful to study and determine a unified marketing strategy, coordinate the use of various publicity channels and means, comprehensively use the advantages of different publicity tools to implement marketing strategies, and finally achieve low-cost and high-yield marketing effect.

Compared with 20th century fox, what Murphy can do in terms of traditional media is very limited. Apart from cooperating with the plans formulated by 20th century fox, he and the crew still try their best to cheer for the film on the Internet, especially on their respective social platforms.

It's no exaggeration to say that Murphy, Henry Carville and Margot Robbie have made great efforts in this respect. On the one hand, they will be the direct beneficiaries of the film sales, and on the other hand, there are also relevant agreements in the original contract.

What Murphy does most is to expose some new content of the film bit by bit and continuously on his official twitter and Facebook, like squeezing toothpaste, so as to attract the attention of fans and the media.

Henry Carvel did the same thing as him, but under the advice of the agency, he frequently interacted with his new girlfriend through social networking sites, and often discussed the shooting of some films on twitter. Maybe he was not well-known before, but since the day Murphy was chosen as the leading actor, he has become the target pursued by paparazzi and entertainment media.

Besides, his new girlfriend's identity is really different. This woman named Gina carrano once worked with Murphy. She is a very famous mixed fighter and has just appeared in speed and passion 5.

In terms of Margot Robbie's teasing of Henry Carvel, Although Henry Carvel is as strong as a bull, if there is a conflict with Gina carrano, Henry Carvel may only be beaten.

About Margot Robbie, CAA has planned a series of publicity plans.

Just when Murphy was busy cutting, Margot Robbie quietly followed Real Madrid's famous star Cristiano Ronaldo's tweet on twitter, and constantly praised his tweeting features. He also left a message saying that he was a fan of Cristiano Ronaldo.

Taking advantage of the opportunity to publicize is Hollywood's tried and tested means. A new film can be advertised when a hot film is released, and an actor who is not famous enough can also use other obvious ways to build momentum for himself.

After praising Cristiano Ronaldo for several days in a row, I don't know which entertainment media started first. Entertainment media, sports media and the Internet began to report that "Sansa stark" fell in love with Cristiano Ronaldo, and even tabloids vowed the relationship between Margot Robbie and Cristiano Ronaldo Not simply, the relationship between Cristiano Ronaldo and Irina shaike is due to the intervention of Margot Robbie, which leads to the situation of breaking up.

Maybe football stars have little influence in North America, and Irene shaike is not a supermodel, but no one can deny the fact that football is the first sport in the world, and Cristiano Ronaldo, as one of the strongest players in the world, has more influence.

The North American market is the foundation of Murphy films, but the vast overseas market can not be ignored. A series of marketing plans of Margot Robbie are aimed at the overseas market.

The news spread all over the world. Even Lionel Messi's staunch supporters paid attention to the news and made fun of Cristiano Ronaldo.

Unilateral hype usually doesn't last long, but what Murphy and CAA didn't expect is that Cristiano Ronaldo didn't know what he thought. When the so-called frivolous news about him and Margot Robbie was flying all over the world, he paid attention to Margot Robbie's Twitter and praised many photos of Margot Robbie.

Cristiano Ronaldo also left a message under the latest photo of Margot Robbie and Gail gado - I'm a big fan of both of you!

As soon as the message appeared, entertainment media and sports media swarmed to write the tortuous and touching love story of Cristiano Ronaldo and Margot Robbie, and then sent it all over the world

Because of Cristiano Ronaldo's relationship, this round of publicity and marketing completely exceeded the expected effect.

"He's actually helping us." When Murphy talked to Gail gado about it, he said, "if Cristiano Ronaldo wants to transform into a movie one day, I can consider giving him a role." (to be continued). )