Chapter 556

In early April, after adding the soundtrack and editing the sound effects, all the post production of "city of chaos" was completed, and the film also entered the pre release stage of publicity sprint. In the last three weeks before the release, Murphy and Kara fistone worked together to attract more attention.

This stage of publicity is no longer limited to the media platform.

Both Murphy and 20th Century Fox know that Raytheon may be a soft persimmon compared with other popular films. However, the brand of Marvel can not be underestimated, especially Raytheon has an audience base.

Now, Marvel's egg is becoming more and more well known, and it is also a topic often discussed by fans and media. Just before the summer holiday, marvel film officially announced that the film "Avengers alliance", the first big gathering of Marvel superheroes, will be released in the first weekend of May next year, and Raytheon is one of them.

This kind of news has undoubtedly stimulated many fans, especially those who are attracted by cartoon fans and several Marvel superhero films, and also effectively improved the attention of the film Thor.

Compared with Thor, which has a certain foundation, "city of chaos" is completely out of the master's aura, and its foundation will undoubtedly be weaker. Anyone who understands Hollywood and the film market knows very well that the degree of attention paid to original films can not be compared with adapted films and sequels.

The simplest example is that even up to now, no original film or non adapted film in Hollywood has ever made a breakthrough of US $100 million in the first weekend box office in North America. The highest box office result of original film in North America so far is more than US $70 million brought by James Cameron's avatar.

Take a look at the box office charts of the first weekend, the adaptations and sequels of Yishui.

This is the reality of Hollywood. Even if Murphy and Carla Firth watch Raytheon, they know that they are not super soft persimmons.

In the publicity after the Super Bowl midfield advertisement, fox in the 20th century mainly used TV platform, and then supplemented by other media, using more common means.

City of chaos enters the weekend of Raytheon, which puts pressure on marvel and Walt Disney to use the "Avengers alliance". With the hot discussion of Avengers, Murphy and Kara Firth also feel the pressure, and they also use propaganda methods other than conventional means.

In April, there were many movie advertisements in New York, especially the billboards in Times Square, which were occupied by many Hollywood blockbusters to be released.

Edmund Princeton is an ordinary office worker. His company is near Times Square. Every day he goes to work, he passes through times square. Those colorful advertisements will inevitably fall into his eyes.

"There are no good films this month."

Like many Americans, Edmund Princeton also has the habit of going to the cinema. Passing by Times Square, he said to a colleague on the way, "I haven't been to the cinema for several weeks. I'm waiting for the summer holiday in May."

The colleague put his briefcase on his shoulder and said, "me too. There are a lot of summer blockbusters."

"There will be two blockbusters on the first weekend!" Edmund Princeton looks at the electronic screen in Times Square, one of which is playing the trailer of "city of chaos". On the billboard on the top of the times building, the muscular Henry Carvel and the sexy and capable Margaret Robbie stand out in the dark.

Colleagues also looked over there, looking at the opposite man holding a hammer like a God, drooling and saying, "and Thor, Marvel's superhero blockbusters are all my favorites."

It's like it's on the same weekend, and the big ads for "city of chaos" and "Thor" are opposite, and no one's down.

"I still like the realistic movies made by Murphy." Edmund Princeton said as he walked.

"His movie? I admit Murphy's movie is good, but it's far worse than Marvel's superhero movie Colleagues keep shaking their heads, "his film is too cruel, or Marvel's film is more entertaining?"

Hearing this, Edmund Princeton turned his head and said, "entertaining? Come on, Dirk, you're not an underage child. Marvel's movies are really happier, but they're for children. Don't be so naive! "

"There's no way." A colleague named Dirk opened his hand and said, "I just like superhero movies. Who can make Murphy Stanton's new" city of chaos "not superhero movies? If it's a film like body of steel, I'll buy tickets. "

Edmund - Princeton can only shake his head, after all, everyone's preferences are different, he fanatically infatuated with Murphy - Stanton's film, naturally some people do not like.

When they passed through times square, Dirk suddenly said, "by the way, there's another good film at the end of April. Do you want to see it?"

"What film?" Edmund Princeton doesn't remember that there were blockbusters before the summer break.Dirk made a gesture to turn the steering wheel. "Van diessel and Paul Walker's" speed and passion 5 "!"

"The bald one." Edmund Princeton shook his head. "I don't like him, so I won't go to his movies."

At this point, Edmund Princeton saw a crooked poster pasted on a billboard in front of him, which seemed to be a hand copied poster. Many people gathered there to look at it. They couldn't help looking at it.

He's not the only one who's curious, but also dirk. This guy is following.

Because the poster is relatively large and the font on it is relatively clear, Edmund Princeton can see the content clearly without crowding into the crowd, which seems to be a battle manifesto.

"In recent years, the public order in New York has been chaotic, gangs have been rampant, and serious crimes have been committed one after another, resulting in the rampant use of drugs, guns and crimes, and countless people have become their victims..."

Although living in a world-class metropolis such as New York, Edmund Princeton lived in Queens in his early days. He was very clear about the other side behind the prosperity of the city. In his eyes, the posters were not only false rumors, but also far from describing the evils of New York.

"I am here to warn all criminals that the night in New York is no longer your world. My eyes will be fixed on every corner of New York, and I will fight against the crime in New York with the most severe means!"

Edmund Princeton was in a daze. This guy looks like a bull. He seems to be fighting against all the jerks in New York.

"Here, I declare war on all crimes in New York!"

Seeing this, Edmund Princeton doesn't know what to say. He just feels that this man has a big voice. He can solve the problem that even the New York City Government and the police can't solve. Can he do it?

Looking back, it's the signature. In fancy English, it's a person's name - Chris Dann!

"Who's Chris Dann? Is there something wrong with your head? " Dirk was completely confused. "He declared war on gangs all over New York!"

Edmund Princeton gazed at the name for a while, then turned to look at the billboards of Henry Cavell and Margot Robbie. Behind them was the name of "city of chaos".

He has seen several versions of the trailer of this film more than once, and of course he knows that the hero in it is Chris Dann!

Edmund Princeton thought that this is the film's propaganda for "city of chaos". This alternative propaganda method is really interesting. A person who dares to declare war on gangsters and criminals in New York, no matter what the starting point is, can certainly arouse some people's curiosity.

For example, his colleague named dirk.

After entering the company, their offices were very close to each other. Edmund Princeton saw that Dirk took advantage of his spare time before going to work to open Google's search page, input the name "Chris Dann", and many pages about "city of chaos" were displayed.

Seeing that Dirk was very interested in opening one of them, Edmund Princeton stopped caring about him and opened the booking website. Today is a new Monday. Tickets for "city of chaos" are being reserved!

Go to the website, find the "city of chaos" section, look at the cinema, and find the right one. Edmund Princeton did not hesitate to book his advance tickets for Thursday night.

Although I can't go to the Lincoln Art Center for the premiere because of my work, it's OK to go to the preview after work.

At the same time, many people in New York City were intrigued by Chris Dann's declaration of opening up their business three weeks in advance

To a certain extent, it has attracted a large number of passers-by.

"Raytheon" also shows no weakness. With the blessing of "Avengers alliance" topic and aura, it also begins to accept the reservation, and the results are quite good. Marvel has accumulated a large number of comic fans in decades. Even though Raytheon's reputation is not obvious, there are many fans of other heroes who buy because of the Avengers.

In late April, Murphy and Gail gado came to New York to deal with the premiere. The first week's booking for Thor was close to $10 million, and the original film "city of chaos" was slightly lower, but more than $8 million.

With the release getting closer and closer, "city of chaos" held two media and audience auditions in New York and Los Angeles at the same time, in order to create momentum for the film's release.

Marvel film is not willing to lag behind, also held a trial screening for "Thor", fans and Disney's media applauded.

This continued until the first weekend of May. (to be continued). )