With the widespread spread of negative word-of-mouth, the brilliance of the film itself is limited. In addition, there is a competitor named "city of chaos" in the same period, and "speed and passion 5", which was released last weekend, has only been shown for one week. Since Saturday morning, the attendance of "Thor" has been slipping quietly.
And the momentum of decline is very obvious, which has attracted the attention of many theaters. ,
in New York, AMG cinema near Times Square has always been famous for its large passenger flow and high attendance. On weekends, people come and go, and now it's the weekend of summer vacation. The audience coming and going makes the spacious cinema lobby seem a little crowded.
It was nearly 3:30 p.m. when Wilshire, the manager on duty, had lunch. He simply cleaned up his desk and went to the ticket window and the sales department for a turn. After that, he went into the server Office of the cinema, opened a monitor and checked today's data.
It's Saturday, and both the box office revenue and sales figures are very bright.
Regardless of the products with the highest profit margin in the cinema, he opened a statistical table and counted the real-time data. The statistical data of all the films shown in the cinema today appeared on the display in front of him.
The top box office winner is no longer yesterday's Thor, but Murphy Stanton's new movie "city of chaos", which has sold nearly $30000 since morning. Considering that the night traffic may be higher, this movie will achieve $50000 + a day in a single theater!
If you remember correctly, it's the best single day income for a single movie this year.
Wilshere looked down and shook his head. Thor doesn't seem to be very popular.
The film had a revenue of more than $20000 by this time yesterday, and now it doesn't even have $18000. The decline is quite severe.
Most of the box office revenue of less than US $20000 in North America, which is more than 95% of the cinemas in North America, is a super big success. However, the AMG cinema where he works is one of the cinemas with the largest attendance and customer flow in the United States. When it comes to summer, it can only be said that the performance is very average.
I'm afraid Marvel's superhero movie is much worse than iron man!
Wilshere has been engaged in this work for many years. With his rich experience, it's not hard for him to come to such a conclusion. If Thor can't surpass city of chaos tonight, I'm afraid the box office champion this weekend will be
As a new Yorker, from the bottom of his heart, he didn't want to see a Los Angeles director beat a film produced by a New York company.
Unfortunately, things didn't work out as expected. When it was close to 10 o'clock in the evening, Wilshere walked into the server office again and opened real-time data statistics again. It was still "city of chaos" that was sitting high on the top of the one-day box office revenue list of his own cinema, and it also opened the gap between Wilshere and "Thor".
"City of chaos" broke the $50000 mark in a single day as expected, while "Thor" just managed to reach $30000.
Today, the positions of the two films have changed directly. Not to mention, "Thor" has fallen a lot compared with yesterday.
Wilshere is very clear that this is the gap between the quality of the two films and the public praise of the audience. The public praise of Thor and city of chaos shows a double trend.
When the phone rings suddenly, Wilshere picks up and says something. He quickly gets up and leaves the office and goes to Christian's office, the cinema manager.
He's just a duty manager, and Christian is the real director of the AMG cinema.
When he came to the door of the office, he knocked on the door. When the voice of "please come in" came from inside, he pushed the door and went in.
"Boss?" Wilshere knew his boss's work style and went in and asked, "what's the matter?"
Christian pushed a fax to his desk and said, "the head office has just issued a notice to make appropriate adjustments to the film arrangement rate of several films currently on display from tomorrow, specifically in this regard."
"So."
Wilshere stepped forward and took a look at the fax. The most obvious thing is to ask AMG's subordinate cinemas to reduce the film layout rate of Raytheon by about 5% according to their own actual situation. The adjusted cinemas and screens are used to show Murphy Stanton's "city of chaos"!
"Do we adjust, too?" Wilshire asked tentatively.
"Of course it has to be adjusted!" Christian said without hesitation, "according to today's trend," Raytheon "will continue to decline tomorrow, and then continue the current film layout rate. It's a waste to invest so many cinemas and screens."
After standing up from the office chair and walking back and forth for two times, Christian said, "so, after zero, hall 5 and Hall 6, which used to show Raytheon, are all empty. They will play" city of chaos "instead. Hall 12 will show" Raytheon "temporarily in the morning. If the attendance doesn't improve tomorrow, they will play" city of chaos "in the afternoon!""Er..." Wilshire hesitated.
Christian is not a new Yorker. He doesn't care about the mess between New York and Los Angeles. He asked emphatically, "don't you think it's appropriate?"
Wilshere immediately alerted, quickly said, "no, I'm going to arrange."
With that, he immediately went out of the office and contacted his staff to adjust tomorrow's screening plan according to the arrangement of AMG head office and Christian.
Early on Sunday morning, Murphy got the good news from Carla Firth that "city of chaos" has been comprehensively improved in mainstream theaters such as AMG, Emperor Entertainment and American artists. Along with the news, there are box office statistics on Saturday.
"How's it going?"
As soon as Murphy hung up, Margot Robbie, sitting on the left side of Gail gado, could not wait to ask, "have we pulled back a game?"
Gail gado did not ask, but also concerned to see Murphy.
"Of course! Our city of chaos was yesterday's one-day box office champion Murphy told the driver to go to Times Square and said, "it's a little higher than the day before yesterday. Yesterday, he got about $24.5 million. The exact figure is still in the statistics."
"Great Margot Robbie hugged Gail gado and deliberately gave her a kiss in the face. "Celebrate."
"You..." Gail gado reached out and pushed her away. "I'm going to spend my make-up."
Today, I have to attend two publicity notices. It's quite troublesome if I spend too much make-up.
Margot Robbie laughed, "I'm going to kiss again. Murphy should be jealous."
Murphy shook his head and didn't want to say anything. He knew that the friendship between Gail gado and Margot Robbie was not as good as that between James Franco and Robert Downey.
"By the way..." And Margot Robbie asked, "what about Thor? Is the box office down? "
"The decline is not particularly large. Raytheon's box office was about $15 million yesterday." Murphy said calmly, "but today, with the decline of film arrangement rate and poor word-of-mouth effect, it is estimated that the decline will be even greater."
Another thing he didn't say is that "Thor" basically consumed the enthusiasm of comic fans two days ago. For passers-by, the film is not very attractive because it is influenced by the widely spread word-of-mouth.
Compared with Raytheon, city of chaos should maintain a more stable trend.
"Do you know?" Margot Robbie suddenly said, "the heroine of Thor is Natalie Portman."
Murphy pretended not to hear it and leaned back on the seat of the RV to relax. Gail gado and Margot Robbie, sitting opposite, seemed to be very interested in the topic of Natalie Portman.
"Do you know her?" Gail gado asked with concern.
Margot Robbie nodded. "Once, but just a greeting."
"It takes a lot of heart to get in touch with her." Gail gado said, "when I first met Natalie Portman, I regarded her as a good friend. Who knows what she did behind her back..."
At this point, Gail gado can't help shaking his head. If Hollywood women, including her, are different, Natalie Portman is definitely the top master in this field.
"We can definitely beat her." Margot Robbie suggested, "next time I see Natalie Portman, how about we laugh at her?"
Gail gado rolled his eyes. "Are you so bored?"
Margot Robbie reached for Gail gado's arm and said, "aren't we bad people? Isn't that what bad people look like? "
She also deliberately winked at Murphy. "Right, Murphy?"
"Well, we're all bad people." Murphy smiles and says, "bad people should do bad things."
Three people laughed at the same time.
The black saloon car soon arrived at times square, where a large number of fans and media reporters gathered. Because there were too many people on the scene, Murphy and the three accepted media interviews and fan interaction in full accordance with the arrangement of 20th century fox.
The main purpose of this kind of activity is to accept the interview of media reporters, create news and attract more audiences.
"Director Stanton..."
Ever since Murphy stood in front of reporters, all kinds of questions have never stopped, "will chaos City win this week's box office champion?"
"Yes Murphy said with certainty, "I never doubted that!"
"What do you think of Thor?" Another reporter asked.
Murphy shrugged. "I haven't seen it yet."
A female reporter then put the microphone in front of him and asked, "at the beginning of the activity, miss gado said that you had written out the theme framework of this film many years ago. Is that right?""That's right." Murphy thought about it and said, "I wrote it for another movie in the first place." (to be continued). )