Chapter 591

Because of Rose's industry, drugs are bound to appear frequently in the film. Murphy has shot a film involving a lot of drug scenes before. Some methods in "Wall Street wolf" can now be used, such as using vitamin powder to replace Gu Ke alkali. In this way, the scenes of drug taking in the film can be reappeared and can't be ignored It affects the body of the actor.

Rose was born in the 1970s. Instead of photographing his life, Murphy intercepted the key events from the 1980s to the turn of the century. In order to give the film a sense of the 1980s and 1990s, after discussing with Philip Raschel, Murphy decided to give up digital technology and use film cameras instead.

As he said before, both new and old technologies serve the film itself.

Of course, for a film with such a small investment, Murphy will not use IMAX camera, but the most common 35mm film.

However, the rapid development of digital technology has affected the production and sales of film. The number of film produced by Kodak every year is sharply decreasing. There are rumors in the industry that Kodak is likely to completely stop producing film in recent years, which is definitely not good news for directors who like to use film.

Fortunately, although the price of film has risen slightly due to the decrease in the number of films, it's not something that the crew can't afford. Moreover, Murphy has only set a shooting time of one to one and a half months for this film, and he won't shoot thousands of minutes of lens material like a commercial masterpiece.

After firming up his original production concept, the idea of the film in his mind became more and more clear.

Camera, props, clothing, lighting equipment, 35mm film, car, capital, scenery, site investigation In late August, Murphy also decided on the cast. Robert Downey Jr. plays Diego rose, James Franco plays the policeman who colludes with Diego rose, Jonah hill is Diego Rose's accountant, and tyris Gibson, who has passed the audition, plays the bald black man

In addition, Margot Robbie also joined the crew, Playing Rose's first love.

The preparation of the crew has also entered the final stage. Murphy expects that the film can be shot in Los Angeles by mid September at the latest.

At the same time, "city of chaos" was quietly released from North America. After more than 20 weeks of screening, the final North American box office of the film not only exceeded 250 million US dollars, but also hit 260 million US dollars, with a total of 261.27 million US dollars.

The outstanding performance of North America has also boosted the global box office. The screening of films in overseas markets has basically ended, and the number of box offices available in the remaining small markets is extremely limited. At present, the global box office has reached 588.5 million US dollars.

However, the film is unlikely to break the $600 million mark.

Such a box office figure will not allow 20th century fox to recover the total investment of 300 million US dollars in production and publicity. Fortunately, the film still has peripheral income. According to 20th Century Fox's estimation, the cost of the film will be recovered within one month to one and a half months after it is released on DVD, launched on TV and entered the network channel next month.

In any case, although the film will not make a big profit for 20th century fox, it is not a problem to recover the cost and generate a certain profit.

Compared with the successful performance of "city of chaos", the performance of "Raytheon" released in the same period is much worse. The film disappeared from the North American cinema as early as the end of July. Marvel film's final North American box office figure is 138.9 million US dollars, and the global box office is less than 300 million US dollars, and it is impossible to exceed 300 million US dollars.

Murphy heard Robert Downey, Jr. mention that Marvel has a huge controversy about the character Thor. A group of people, led by the director of Avengers, Jos weden, advocated cutting off all scenes about Thor, so that the character could drag down the whole film.

But Kevin Fitch is an understanding person and firmly opposes it. Moreover, the shooting of Avengers has been completed and a considerable part of the post production has been carried out. If the character Thor is removed, it means that a large number of remakes must be carried out and the post production that has been carried out must be reversed.

This dispute ended after Kevin Fitch won the full support of Walt Disney. According to Robert Downey, Jr., Joe Vuitton was removed from the post production by Kevin Fitch and took over the post production of Avengers by himself.

Murphy and Robert Downey feel very normal. Few directors in Hollywood have the final editing rights. Most of them are live performance and shooting directors.

It's getting closer and closer to the start-up time. Carla Firth, who is in charge of this project, also specially came to the crew to communicate with Murphy about the film's advertising. After all, if the film wants to make a difference in the award season when it started late, it must be promoted vigorously enough.

In other words, it's about advertising in the right way.

"We have scientifically summarized the situation of the previous award seasons." Kara Firth doesn't have to talk nonsense with Murphy. What's good is to say directly. Their friendship will not become an obstacle to cooperation, but can improve work efficiency. "Especially after analyzing the law of media communication and public attention, combined with the film sales cycle, she decided to adopt the" five level communication "scheme, When you complete the production, through various publicity platforms, improve the awareness of the film, extend the period of social attention, and maintain the popularity of the film. ""Yes." Murphy has no comment on this.

Although the investment of fox in the 20th century was not high, it also raised as much as 25 million US dollars. Now that it has investment, of course, if it wants to see output, publicity and promotion are essential.

Kara Firth pushes a plan to Murphy, and Murphy also opens it. It's just a general promotion framework, but no detailed content.

"The first wave: two weeks before the release of the film, news release through print media."

"The second wave: two weeks after the release of the film, traditional media topic speculation."

"The third wave: concentrated high-intensity transmission on TV and radio from two and a half weeks before the release of the film to two days after the release."

"The fourth wave: from two and a half weeks before the release of the film to two months after the release, the network continues to track and report."

"Wave 5: eight weeks after the release of the film, the magazine strengthened and extended the popularity deadline to prepare for the Oscars."

Although the specific content should be formulated according to the situation at that time, such a framework is also a guarantee that the film can get enough attention in the award season.

This kind of promotion is necessary, for any ambitious film, advertising is essential.

Advertising has the functions of informing, persuading, reminding and strengthening. Most of the pre advertising is for informing and persuading. When the brand is relatively large, it needs to be strengthened.

These are also applicable to the film industry. Murphy doesn't think that the brand of Murphy Stanton's works is so big that it doesn't need to be promoted. How is his popularity better than Coca Cola? How about McDonald's? How about Louis Vuitton?

They never give up advertising.

Therefore, Murphy never complains that his appeal is enough, and there is no need for promotion.

On the contrary, in his cognition, publicity is necessary.

First of all, the competition in the Hollywood film market is so fierce, and consumers are so easy to be abducted. If others do not advertise, consumers will pay more and more attention to your competitors and choose to ignore them, which is a tragedy.

From time to time, the director reminds consumers that he is not as loyal to consumers as he is to consumers. Secondly, he does not forget to be a little bit pessimistic every now and then.

In addition, the market of Hollywood movies is constantly expanding and changing. If he doesn't advertise, the new consumers will be pulled away by his rivals. He will stay with those old users for the new year.

In addition, the market changes, and the relevant advertising strategies also need to change. You know, advertising is not only for sales, but also for brands and ideas. The bigger a film brand is, the more attention it needs to pay to these.

Of course, film advertising is not the pursuit of innovation, just like Carla Firth's general plan, the most important thing is to see whether it matches Murphy and the potential consumer groups of the film.

After all, this "Diego Ross" is not a popular type of film, even in the independent film, it also belongs to a relatively small type, we must find a good positioning.

Originally, Murphy considered whether the film would change its name. Just like the film in which Julia Roberts won the Oscar, the name of "Irene Brockovich" couldn't sound like the title of "never compromise" translated across the ocean. However, after doing business with Gail gado, Robert Downey Jr. and Carla Firth, Murphy gave up this idea, On the contrary, like Irene Brockovich, the title of the film is directly named after the person.

This is also a common way for some Hollywood biography films. To a certain extent, it is also convenient for the production and distribution companies to promote.

"How to maximize the advertising effect is the dream of Hollywood companies."

After finishing her work, Kara Firth chatted with Murphy, "especially in the era of soaring online and offline advertising expenses."

"Fortunately, I don't have to pay for advertising." Murphy joked casually and then asked, "what have you been doing for more than half a month? I didn't see you much. "

Carla Firth stood up and picked up a glass of water. When she came back with it, she said, "the box office of" city of chaos "was on the other side of the Pacific. There were some accidents." (to be continued). )