Chapter 593

Any industry in any country or region, in the process of mature development, must take a lot of detours. Just as the Hollywood film industry is not easy to reach its present scale, the development of the industry across the Pacific has also encountered various difficulties.

Some difficulties are inevitable for the industry, while others are man-made to some extent.

For example, in the last few years when Murphy lived there, some films caused quite a storm of public opinion because of the scoring problems of relevant film websites.

I don't know what kind of pressure or what kind of capital it represents, the state-level official media over there even published an article saying that "bad reviews hurt the film industry" and even wrote an induced article like "how can I trust you again in the film rating of a film website". Speechless,

, these websites do have malicious personal attacks. Some individuals, from the media and public official account, have issued malicious and irresponsible remarks for the purpose of Bo eye, fans, traffic realisation, etc., but it is really speechless to use this way to block the public.

The film is bad, and people who buy tickets are not allowed to say it is bad. How can this kind of media be described as NB?

In that special social environment, there are movie websites. In order to protect themselves, they can only delete some poor scores and leave higher scores to keep their correctness.

"Under the guidance of these low scores, many audiences are disappointed with domestic films, and even refuse to watch domestic films, which has seriously hurt the domestic film industry."

I'm afraid such comments hurt the film industry more than bad reviews?

For some films, is it not bad without bad reviews? After banning those movie scoring websites, there will be a lot of praise on the Internet. Can we prove that they are not bad?

No matter which film market, it is a choice to recognize that the audience has the right to "vote with their feet", that is to say, the audience has the right to "star rating".

Before watching a movie, go to the Internet to see the relevant scores. After watching a movie, go to the website to write a comment and give a score. Whether in North America or across the Pacific, it has become a habit for many Internet users to watch movies.

Sharing feelings and opinions with friends and neighbors on the open platform of the Internet not only enriches their own experience of watching movies, but also solves the problem of information asymmetry about movies. Countless people like movies and give them five stars as well as one star, forming "big data" of movie evaluation.

There will certainly be extreme, angry and fault finding people, but the sample size is large enough to reflect the overall perception and the attitude of most people.

Of course, just like how many people like it, how many people hate it, we should also see that in the open field of public opinion, there is indeed disorder in the evaluation of films.

On the scoring platform, there are those who brush good reviews and bad reviews; even the professional film critics are not lack of malicious bad reviews that win attention, and even "personal attacks".

It can be said that with an open market and open public opinion, there must be pressure brought by various unexpected situations. For such a situation, we need to reasonably guide and properly solve it, instead of saving time and effort to implement a one size fits all "when the bath water is dirty, we can't dump the children in the basin". This should be a consensus.

However, in other words, will the film work be destroyed by "one star"? Will film ecology be affected by "bad reviews"? It's impossible for anyone with a good head to see.

Otherwise, not to mention the film industry that is starting on the other side of the Pacific, the commercial production of popcorn in Hollywood has long been over. Where will it be today's scale and craziness?

In Murphy's opinion, watching a movie is like eating. You can tell if it's delicious by tasting it. You can't say it's not delicious, but you can question other people's taste.

In the final analysis, the quality of a film is not "say you can, you can, you can't", nor "say no, you can't, you can't".

Just imagine, if movies like "the Dark Knight" or "Shawshank Redemption" don't speak with highly completed works, how can they gather so many "running water" and rely on the market and word-of-mouth to complete the counter attack? On the other hand, movies that rely more or less on "little fresh meat", special effects of 50 cents, and gossip hype will eventually become a laughing stock even if they buy 10000 "five-star reviews".

Instead of competing with the scores on the Internet, it's better to reflect on your attitude and improve the quality of the next film.

As a matter of fact, some films can counter attack and some films will be defeated, which means that the audience will become more and more mature and will not be easily cheated into the cinema by bad films.

Standing in Murphy's current position, if you think about the Chinese film market in those years, you can only describe it as "soaring forward". In his last few years, the growth rates were 27%, 36% and a record close to 50% respectively. The film industry even made fun of "stupid people, rich money and fast coming".

But in the last two years, growth slowed down suddenly, and the market suddenly lost the frenzied atmosphere.

Many people are pessimistic because of this. Murphy was no exception at that time. However, looking at the past from the present position, to some extent, the slowdown of box office growth at that time was not a sign of a healthier film market.After all, a mature film market requires a mature audience.

The box office of a movie is very important, but it is impossible and unnecessary to create a face project. Every year, the box office of a movie "grows by a large margin" -- whether it grows or not, and how much it grows, should be decided by the market.

Like some media and film companies, it's too embarrassing to have a meal. Voting with your feet and star rating are the most basic rights of the audience. Just like the North American market and Murphy's films, some netizens and audiences also have bad reviews or good reviews on the platforms for rating films. However, as long as the platform is large enough and open enough, it can be tolerated To precipitate the impurities.

Of course, the platform should also better improve the scoring mechanism, so that whether it's "one star poor rating" or "five-star high praise", whether it's "point screening stage" or "public screening stage", star rating can be a real reflection of netizens' wishes,

if a country's film industry can't even tolerate "one star", simply ban the whole industry It's too late.

Compared with one size fits all and one speech, it may be much more important to really produce works that can stand, spread and remain.

Combined with the relevant memories, Murphy is actually very clear that the situation of Fox and "city of chaos" in the 20th century is not a case in point on the other side of the Pacific Ocean. The film market on the other side of the Pacific Ocean is somewhat chaotic, just like the initial stage in North America. It can even be described as "mob dancing".

At this time, official organizations such as scissors should act as defenders of market order, rather than jump out to decide the quality of the film for the audience.

Or that sentence, a lot of films, it is not good to say good, it is not hard to let the website cancel bad reviews, it will become better.

No film is born and destined to be classic or bad, but any film needs not only the audience who can understand and enjoy watching, but also the filmmakers who can make excellent films and attract the audience to understand.

Murphy didn't pay much attention to what happened to "city of chaos" in the Pacific Ocean. In the 20th century, fox dealt with enough of these things, and he was a Hollywood director. Even if he really wanted to do something, he didn't have enough.

Compared with these things, the preparation of "Diego Roth" is the center of his work at this stage.

Since the beginning of September, under the leadership of Murphy, the production team, including Robert Downey Jr., Jonah hill and James Franco, has frequently appeared near the old Chinatown in downtown Los Angeles to make final preparations for the film shooting.

Margot Robbie also temporarily ended the shooting of "game of Thrones" and rushed back to Los Angeles from Portsmouth to rehearse with Robert Downey Jr. and prepare to take part in the shooting.

For example, for this small-scale project, Murphy has been thinking and planning for a long time. In addition to the hesitation and vacillation in concept at the beginning, the subsequent preparations are quite smooth. By the middle of September 2011, all the work has been basically completed, and the shooting can start at any time.

Two days before the power on, Murphy specially found Philip Raschel and David Robbie.

"David, when shooting, it's mainly natural light, but many venues need you to use equipment to block the light," Murphy said to David Robbie at the end. "It's not just indoor scenes, I want the environment of the location, which also produces a feeling of dark and oppressive light."

"I'm ready." David Robbie was confident. "I went to all the locations with the lighting team to do field trips."

"That's good." Murphy turned to Philip Raschel and said, "in addition to the usual dark color, the lens has a yellowing texture to create the feeling of the 1980s and 1990s."

In this regard, Philip Raschel has no problem. The old film camera and 35mm film help the photography team to meet Murphy's requirements.

Murphy has reviewed the preparatory work of each department. Basically, there are no problems. Even if there are some small troubles, they can be solved while shooting.

According to his plan, the film "Diego rose" will officially start shooting on September 11, and finish shooting all the scenes on October 25 at the latest, and then it will take one and a half months to complete the post editing.

In order to save time, only two digit special effects need to be processed in post production, and the soundtrack of the film is not original, but just like Murphy did when he first shot the film, choosing the right music to join in. (to be continued). )