Chapter 603

The rise of the Internet can be said to have profoundly changed the industry of film review. No matter how weak individuals and humble audiences are, they can express their opinions on the Internet. Now, in the era of the full rise of social networks, many people are dissatisfied with commenting on a film. If a film is very interesting or very bad, he will be happy They are likely to actually participate in the entertainment frenzy caused by the film.

It's an age of entertainment to death, and it's an age where you can participate as long as you want.

For public figures, this is the best of times, but also the worst of times.

The former means that you can easily appear in front of anyone, even the most humble corner, with the help of all pervasive social networks; the latter also means that you will be watched by countless people, and as long as there is any place they think can be entertained, you may become the object of ridicule and even ridicule.

At this time, as a public figure's mentality is very important, some things just look at smile, can't be too serious.

For example, on the twitter that Murphy saw, some people put his big eyes and Emma Watson's poster P together, borrowing the parody of the movie plot.

In the picture of PS, Emma Watson swings a sledgehammer and stares at Murphy. Here are the words added by netizens themselves.

Hermione: say it! Which of you is going to strengthen me?

The following is the psychological activities added by netizens. Hermione's acting skills are so good that she has a strong desire to be strong by Murphy

It's not over yet, and he's going to say, why doesn't Murphy have Hermione?

The man answers with a picture - a close-up of Murphy falling from the sky at the end.

God does not love you, punishes you to continue to make the foundation in the human world! This is the netizen's own words.

After watching it, Murphy didn't show anything special except shaking his head and smiling. There will be more and more spoofs in the future.

From these spoofs, we can see that the film doomsday, which he invested in and starred in, has considerable entertainment value, and has triggered a certain degree of topic on social networks.

Murphy has invested tens of millions of dollars in real money. In addition to supporting his good brother, he naturally wants to make the film bring enough returns. Of course, the more discussions on the Internet, the better.

He watched it for a few more minutes. Although there were some critical voices, it was a typical shit comedy. Those who watched the premiere and the advance show last night were undoubtedly fans of this aspect. The end of the world was obviously very to their taste.

"The end of the world" is a collective outburst of Stanton's followers, vowing to turn "vulgar" into a magic power to destroy the earth. Although the essence of the film is still a slightly absurd fool comedy, which is nothing more than a group of big men who resist growing up and do not want to mature with practical actions, it is a mixture of more trivial and mixed elements, including the plasma explosion of "horror comedy" and the right and wrong gossip of "brother comedy". Therefore, doomsday has more space to be unscrupulous, with both visibility and entertainment In addition, it puts the theme of "friendship" at the top of the list, combines spoof with sensationalism, and easily crosses the pass line of good-looking and inspiring audience resonance. "

The comment on Facebook has been widely forwarded, and there is no lack of relevant information on twitter.

"The good feeling brought about by the film" the end of the world "is short-lived. I don't know when the next group high Carnival of Stanton party will be. Therefore," the end of the world "is actually Noah's ark, passing through those years when they were forced together, carrying friendship and surviving."

On IMDB, all kinds of fancy short comments emerge one after another.

"It's too much. Murphy wants to strengthen Hermione, but Hermione grabs her with a sledgehammer in the end!"

"Long live the little Stanton clique and the messy friendship. The image of Murphy Stanton can't bear to look directly at it. It turns out that there is no bottom line for the big director to make mischief. If you think about how Xiao Pang is possessed by the devil, I will leave an indelible psychological shadow. I can't take exorcism seriously any more!"

"In fact, as far as the plot is concerned, it's really weak and explosive, but the interaction between the stars is too unruly, and even has no lower limit. I have to praise the stantons for playing too high. I will always remember your unruly behavior."

"The plot is really weak. If I'm a screenwriter, the last part of the plot should be like this: Stanton Gang, five shameless guys in the same room with Emma Watson, and then what Emma longed for most in the movie happened. After that, the men threw her out and left her to die, and they continued to piss. I don't want Emma to survive successfully. She learned all her skills from Hogwarts School of witchcraft and Wizardry, and killed the stantons one by one

Murphy has to admire, now these fans' entertainment spirit is stronger and stronger, the brain hole is also bigger and bigger.

In fact, one fan's short comment is the most representative.

"Popular stars and directors, drugs, sex jokes, evil spirits, idiots and R-Scale, all of which together make them the best comedy of the year!"Some of the latest comments mentioned Murphy's new film. At today's official release, 20th Century Fox posted the ad of "Diego Ross" on "the end of the world".

"Murphy's new movie looks depressing."

"This is a movie about drug dealers? The one who's been talking to Murphy and Robert Downey Jr

"It's like a very serious movie from the short commercial."

In fact, dozens of seconds of advertising can not see too many specific things, but Murphy and 20th century fox are very clear that the audience will not be very optimistic because of the similarity of "Diego Ross", so some promotion is necessary.

And compared with TV advertising, film advertising has its own advantages.

The film screen is wider than the TV screen, and the advertising picture is more real and clear. Coupled with the powerful sound effect, it gives the audience more direct visual and auditory impact.

This kind of patch advertisement is usually played before the film is officially shown. At this time, the surrounding environment of the audience is relatively dark and closed, and the attention of the eyes is mainly focused on the screen with less interference information. In addition, the film media give the audience a single "channel". The audience can't freely change the channel, change the layout and avoid advertising, just like watching TV, listening to the radio and reading newspapers at home.

Another point is that the advertising price of film stickers is relatively low, which is more in line with the low investment situation of "Diego Ross". Its advertising price per unit time is much lower than that of other media. Especially when film stickers are launched in urban communities and marginal towns, the scope of film stickers is expanded, and the cost of advertising per thousand people is also reduced.

However, patch advertising also has defects, the biggest is forced to watch.

Film placement ads are forced to watch when the audience pays for tickets to see the film. The audience has a rebellious mentality. Relatively few audiences pay to go to the cinema to see the same film twice. Therefore, although the placement ads can be shown circularly according to the number of scenes, the possibility of repeated transmission to the same audience is small, almost zero. This puts forward very high requirements for the placement advertisement, seizing the only opportunity to achieve its own information dissemination purpose, "the opportunity can not be lost, it will never come again".

What's more favorable for "Diego Ross" is that "the end of the world" is a film that Murphy plays an important role and is built around Stanton clique. The possibility of the audience's resistance caused by the placement advertisement is much lower.

"It's time for breakfast."

At some point, Gail gado walked up behind Murphy and said, "go wash it."

Murphy goes back upstairs, simply washes and enters the dining room. Breakfast is already on the table. On the plate, it's a document.

Drawing back the chair, Murphy sat opposite Gail gado, looked at the papers and laughed. "It looks like we should make a lot of money this time."

"It's funny that you're on the stage in person," Gail gado said, putting down skim milk. "The fans will definitely buy it."

This is a document faxed by Fox in the 20th century. Last night, the premiere of "the end of the world" and more than 3000 advance shows reaped more than $6.3 million in North America.

This figure can't be compared with the super production of summer archives. After all, doomsday is a shit comedy. With the R rating, it can get more than $6.3 million, which is quite good.

In addition to the overwhelming majority of the audience's praise on the Internet, doomsday's evaluation on the media and professional is also good.

After breakfast, Murphy read a number of newspapers, the favorable rate is close to 80%.

Entertainment Weekly thinks that this is the most unscrupulous and energetic comedy film on the screen for a long time; Hollywood Reporter praises that the film has added many elements of other types of films on top of comedy, which is very innovative; variety shows that the story of this film is quite smart, which shows that the editors and directors have high comic ability Besides Murphy Stanton, there is an excellent commercial director.

"Rolling stone" column said that the audience will definitely be amused by the film, Seth Logan in his second work, decisively show trump card, fusion jubilation and terror as one, and its lethality has not weakened from beginning to end.

"The New York Post" is not stingy praise, "the end of the world" let me laugh, my pancreas constantly ups and downs, bile duct is about to split, the body is about to fall apart.

While the Los Angeles Times pointed out the essence, Murphy Stanton made a good deal again, and the profits brought by "the end of the world" will make him soft!

"If this film can really make a huge profit..."

After breakfast, Murphy and Gail gado went for a walk in the garden and said, "we can buy a private plane."

Gail gado was about to speak when his cell phone rang. He frowned and hung up immediately after connecting. He said to Murphy, "the housekeeper just informed me that father Marcus Costello is coming to visit you." (to be continued). )