Chapter 662

Sometimes, people's motivation is always driven by interests. In the director's contract signed by Murphy and 20th century fox, there is the most top income dividend in Hollywood. The dividend is not only the box office, but also involves all aspects of the income that the film can bring. That's why Murphy is so active in the concept of big movies.

In the first project plan for 20th century fox, Murphy proposed to promote the offline industry of film to a wider range.

In this way, theaters and box office figures will become one of the means of film publicity, and also the best advertising for the marketing promotion of various industries under the concept of big film.

In fact, it's not just Murphy and 20th century fox. Nowadays, the pursuit of box office in Hollywood's big commercial films is to recover the cost, and the real profit basically comes from outside the screen.

As we all know, a big selling commercial film with good market effect in the North American market can generally authorize about 100 or more companies to produce derivative products.

If it is a classic series film or a film adapted from a best-selling publication, it will have more varieties and quantity of derivatives. Take the past 2011 as an example, including the 37 most popular movie characters in the North American market, such as Mickey Mouse, Winnie the Pooh and kitty cat, which generated US $15.3 billion of retail revenue in the United States and Canada alone, with an average of US $10.3 billion per person The film's character image generated $413 million in revenue.

For the system development of post film products, it has both its urgency and its strategy. There is a large space for the deep development of its economic resources. Whoever seizes its advantages can obtain the super interests of the post film product market.

Cinema box office revenue is only a part of the "big film industry", even a small part. The film industry should be an area with a long and wide industrial chain, which can be developed in depth and repeatedly. Just like the tourism industry, it is no longer a "ticket economy" that relies on the number of people to earn ticket money, but a "ticket economy" that focuses on food, housing, tourism and so on The development of "industrial economy" with the potential of travel, tourism, shopping and entertainment.

As some theorists say, value added is the most valuable value. For example, novel as a pastime, "good-looking" is very important, practical books reflect the functionality, "useful" is the first, but the most ideal state is to make the novel "useful" on the premise of good-looking, so that practical books "good-looking" on the basis of useful.

The same goes for the film industry. Post film products are as valuable as film products, even more so.

For example, when Murphy used to live in the land on the other side of Taiping, there was a popular saying that Wang Laoji didn't sell herbal tea, but "Quhuo"; brain platinum didn't sell supplements, but "gifts"; Starbucks didn't sell coffee, but leisure; McKinsey didn't sell data, but authority and specialty; Rolex didn't sell watches, but gifts The feeling of luxury and self-confidence; Ferrari is not selling sports cars, but a kind of driving pleasure and Nobility: therefore, the reason why consumers consume is not for the goods or services themselves, but for the satisfaction of certain needs or desires.

In May 2012, another summer program in North America began. Marvel pictures' super masterpiece "Avengers alliance", which had been planned for many years, took the lead in dropping a high explosive bomb in the North American film market. The box office results in the first weekend were as high as nearly 210 million US dollars, trampling all previous box office records in North America.

The box office record of the opening day, the fastest breaking record of 100 million, the fastest exceeding record of 150 million US dollars, the fastest exceeding record of 200 million US dollars, the highest opening cinema record, the highest IMAX box office record of the first week

"Avengers" has also become the first film in the history of North America to break through the $200 million box office over the weekend!

The power of superheroes to fight against monsters has made all Hollywood film companies extremely envious, and comic films have ushered in the most glorious period.

"I think DC and Warner Brothers are going to cry."

In the rest area of the warehouse set, Carla Firth took a sip of coffee and said to Murphy opposite, "DC superhero movies have a wonderful start, but now they are easily crushed by Marvel pictures. Their decision-making level should be thrown into the Pacific Ocean to feed the fish."

Murphy put down his hand on the chair and said, "it's said that Avengers is not only a box office blockbuster, but also has a strong reputation."

"Well."

Gail gado, sitting on Murphy's left, nodded. "Avengers is arguably the best superhero movie in the new millennium."

Carla Firth put down his coffee cup. "Jos Vuitton brought together a group of characters who didn't play well, especially Raytheon."

"You went to see it?" Murphy asked.

"The day before yesterday." Carla Firth shrugged. "I think the film has done its best."

She slowly knocked on the armrest of her chair and said, "the superhero group is very powerful, and the X-Men universe should have a bright future."

"Just a little bit!" Murphy specially reminded, "don't be like marvel. In order to create a happy family, don't be willing to kill any hero, let alone turn the villain into a weak chicken. 20th century fox is not Disney."What Disney is good at is family fun. Almost every villain in Marvel's film is a strange existence of far superior ability.

This kind of film may be very marketable, but after watching too much, it's really a bit greasy.

However, Disney's positioning for Marvel's superhero movies is teenagers' popcorn, which is not a movie for adults in essence.

"Didn't Warner Brothers contact you again?" Kara Firth suddenly asked Murphy.

"Yes." Murphy took a sip of coffee and said, "but I refused. I don't have time to shoot DC's superheroes now."

His plan has been launched, and it is impossible to stop because of Warner Brothers and DC superhero movies.

"Murphy refused more, and Warner Brothers no longer had hope." Gail gado shook his head and sighed, "they are preparing for the independent film of wonder woman. It's said that they have already started to select the newcomer of Diana Prinz."

Although she doesn't have much interest in acting in movies, wonder woman is the only role she has ever played, and her heart is always complicated.

"I know that, too." Carla Firth also seems to have inside information, "it is said that Warner Brothers intends to make brie Larson a new wonder woman."

"Bree Larson?" Murphy thought of who it was and shook his head slightly. "What are Warner Brothers thinking?"

Are Warner Brothers and DC Comics both under the curse of brain damage?

When it comes to acting skills, maybe ten Gail gado are not as good as one brie Larson, but wonder woman needs not only acting skills, even acting skills are not particularly important.

Carla Firth clearly understood this, also shaking her head. "No one can understand what Warner Bros. decision makers think."

"Well, let's not talk about that." Murphy looked at his watch and stood up. "Break time is over. Let's go back to the office."

"Well." Carla Firth also stood up. Seeing that Gail gado, who was diagonally opposite, did not move, she asked, "don't you go there?"

"I don't know much about virus marketing. You and Murphy are enough." Gail added value to his watch. "I'm going to meet with the third-party sponsor later. Next week's budget hasn't been settled yet."

Carla Firth also knew that the third-party guarantee was hard to do. She said nothing more and followed Murphy to the front office.

But she knows better that no matter how close the cooperation between Fox and Murphy is in the 20th century, it is impossible to give up the supervision of a third party.

"Don't look down on others from the high point of morality, and never test human nature. Murphy was born in a slum, how can he not have a desire for money..."

This is what she once overheard from James Murdoch.

Having been friends with Murphy for many years, Kara Firth certainly knows that Murphy has enough desire for money. Although it's not like what James Murdoch said, it's not a bad thing for both sides.

It's conceivable that a person who likes to eat can serve delicious food, and a beautiful woman can often give a man a look in his prime. For example, for an official who hardly has any effective supervision, it's a fool's dream to let him have the power to respond like an emperor, but not to be greedy for money and sex.

For ordinary people, there are things they care about, and everyone has a selfish side. Basically no one says that they can selflessly pay for others without extravagant return.

When she came to Murphy's office, Kara Firth quickly agreed with Murphy on the next virus marketing plan, and the plan soon entered the implementation stage.

In late May, some fans found a place suspected to be the new website of "dark city". On this website, the magician is recruiting for his gang. The countdown above shows how many hours are left before the Comic Con animation exhibition held by "dark city" in San Diego. In addition, there is a map showing the coordinates of the exhibition The film.

Later, there were a series of updates on the website, such as the picture of Jay Rachel with a pistol ready to go played by Margaret Robbie, which caused many fans' surprise. After all, the character was just a weak looking woman before.

In addition, the film's official website also posted an internal file from the New York City Police Department investigating the "magician".

On June 30, a website called "rental magician" appeared on the Internet, in which there were photos of some people dressed as magicians, obviously warming up for the next round of publicity of the film.

On Murphy's side, due to the smooth preparation, after attending the San Diego anime show, the shooting will begin soon.