In late August, the official website of "dark city" was updated again. Under the poster of Jay Rachel's campaign district attorney played by Margaret Robbie, a mobile phone registration option was added. Netizens can enter their mobile phone number and e-mail, and then they will receive a declaration of Jay Rachel's campaign. She hopes people will pay attention to the website.
The next virus marketing, still around Jay - Rachel to carry on.
The official website of "dark city" was later updated. Jay Rachel encouraged people to download promotional materials with the words "support her" and upload photos to the Internet. The website also published the road map of her campaign speech tour in the New York area.
In addition, some derivative websites have been launched, such as "Jay Rachel campaign for prosecutor website" and "New Yorkers support Jay" websites.
At the same time, a physical publication called the New York justice newspaper also appeared in newsstands and kiosks on the streets of North America. Although the circulation is limited, the fans who buy it can get a gift besides the physical publication, a badge with a picture of Jay Rachel. The badge comes from a mysterious organization that opposes Jay Rachel's election, but this badge is not the only one There seems to be a special implication of the dark back.
The download section of the official website has also been updated. Users can download Margot Robbie's latest make-up photos and campaign posters for Jay Rachel as the desktop of computers and mobile phones.
A website against Jay Rachel also appeared at the right time, and the website repeatedly announced that Jay Rachel was actually a corrupt guy.
Almost at the same time, the magician was also on the move. He sent an email to many fans, saying that he wanted to make a big ticket in New York and Manhattan. He also called some specific users and gave everyone a letter. These letters together meant to kill Chris Dann.
It's not over yet. On September 1, a mysterious website named "magician travel agency" appeared. There is only one box on the homepage of the website. If you click on this box, you may get a chaotic gift. In 128 cities around the world, including Hong Kong, you can leave a big bag of "surprises" for people who like chaos. And the 128 mysterious gift bags were swept up overnight Empty.
the next day, someone offered $1000 on Amazon to buy it, but nothing came of it.
Fortunately, the winner soon announced the mysterious gift package on twitter, and surprisingly, the one who made the gift package public was Real Madrid football superstar Cristiano Ronaldo.
First, he tweeted pictures of the gifts in the big gift bag he received, including a gypsy divination card printed with a magician, a lottery ball and a mobile phone.
At the bottom of the picture, Cristiano Ronaldo added a caption.
"I received a very mysterious gift, a gift sent to Madrid by a specially assigned person from abroad and escorted directly to my eyes. With a little nervous, I opened the bag and saw a colorful magic ball and a mobile phone in front of me. What surprised me most was a playing card, a gypsy divination card printed with a magician! Of course, I immediately associate it with the villain magician of Murphy Stanton's new film "city of darkness!"
"If you look closely, there is a broken note asking me to register my name on the special website. Then I got an email reply and asked me to press a number with the attached phone. At this stage, of course, I knew for a long time that it was a wonderful promotion of" dark city ", which was very special and impressive!"
"I got through the phone with great excitement, and the answer was the magician! He said, "I know who you are!" Just hang up. "
"But it wasn't over. Later, I logged in again according to the note. Within ten seconds, the phone suddenly rang, which definitely surprised me! After answering, it was still the voice of the magician who told me to go to New York with him to create chaos or suffer instead of him, and then hung up again I don't know if this "game" is over, but I have to admire this kind of film promotion. It is absolutely the power of the communication network, and it makes me feel the magic of "magician"
When Murphy publicized "city of chaos", he visited Real Madrid and the Bernabeu stadium. He also talked with Cristiano Ronaldo and his agent for a while. According to Cristiano Ronaldo himself, what he wants to do after retirement is to become a film actor.
So, when Fox and CAA in the 20th century, together with Murphy, the super director, jointly sent agents to find him, Cristiano Ronaldo only briefly discussed with his agent and agreed to this ingenious "viral marketing".
This kind of promotion has aroused wide attention, especially for some fans who have received the gift package, and has added further supplements to the instructions on Cristiano Ronaldo's blog.
"The magician wants us to destroy it‘ Acme.Security.Systems ’Security system! Click to enter, enter name, phone number and email address Not long after I submitted the information, the phone next to me immediately rang. This is acme security systems, which uses a voice recognition system to identify visitors. At this point, we need to "say" that the password provided by the magician has passed the authentication. ""But the computer screen suddenly appeared a" identity lock "prompt, saying that my name, email and IP address had been recorded. There was a man's voice on the phone - it should be Christopher waltz, who played Sergeant Lynch. He warned that if I didn't cooperate with the police in the search for the magician, I would face bell imprisonment... "
These special publicity and marketing campaigns have aroused widespread heated discussion among movie fans. Many people in the United States and some entertainment media are talking about the threat of magicians to New York and Jay Rachel's election campaign.
In particular, Jay Rachel, the information revealed in the virus marketing, all show that her future may have a major turning point.
At this stage, Jay Rachel and Margaret Robbie are the focus of the crew's propaganda.
In early September, a manifesto of Jay Rachel's father's support for her campaign appeared on the Internet and was widely reprinted.
In the statement, he made clear why he supported Jay Rachel, and also condemned a group of active criminals in New York City, who were afraid that Jay Rachel, who had always been merciless to criminals, had gone all out to discredit her.
However, he also said that their actions will not affect Jay Rachel's massive campaign to eradicate crime in New York City.
The official website also released a video of Jay Rachel's campaign speech recorded by Margaret Robbie. In the video, Jay Rachel said forcefully, "Jay Rachel believes in two things, justice and New York City!"
Her congressman father also supported, "that's why I trust her, and that's why I want you to trust her too!"
A poll released by an authoritative research company shows that Jay Rachel's approval rating in New York has dropped to an all-time low of 11 percent, while several members of the opposition group imitating magicians express their opposition in the video.
Later, the opposition group released a video on the Internet, re editing the content of Jay Rachel's campaign speech previously released by the crew, and it became: "Jay Rachel believes in two things, crime and corruption."
There is no doubt that this is also a good way to promote the film.
"Hi, Hans."
"Hi, Murphy."
In the warehouse set of Venice, Murphy has a special visitor. Hans Zimmer, the famous Hollywood commercial soundtrack master, will be on the set. He will be the sounder of "dark city".
Murphy also needs a soundtrack master who can create a sense of dark epic. In any way, Hans Zimmer is the most suitable person.
Hans Zimmer had already signed a contract with the crew, and Murphy was not polite at this time. He went to shake hands with Hans Zimmer and said directly, "the plot of the city of darkness will be darker than that of the city of chaos. My requirements are not complicated. The soundtrack follows the style of the city of chaos, but some new elements should be added to make it more tense and exciting as a whole It's exciting, and it doesn't lack a sense of fashion. "
Although his fans are not mainly young people, and the overall age is slightly older, young people are the main consumers in the film market after all. Such a commercial film with large investment and large production should at least not disgust the mainstream audience.
This is also the most normal thing, "dark city" can not be like "Diego - Ross" as niche.
"I've seen the script for dark city." Hans Zimmer also knows that Murphy's shooting work is very busy, and he doesn't talk at all. He also says very directly, "the role of the magician impresses me very much. I want to use the extremely restless electronic sound effect as the music theme of the magician, so as to highlight the panic and anxiety he brings to the whole city."
Frankly speaking, Murphy is not very proficient in music. At best, he just knows something about it. After a little thought, he nodded and said, "I think so. When you have the samples, you can communicate with me in time."
"No problem." Hans Zimmer is very clear that in this production group, his soundtrack must meet the requirements of the director Murphy, saying, "at the latest early next year, I will take out the initial samples of all the soundtracks."
This speed is enough to make Murphy satisfied. After a period of communication, Hans Zimmer didn't stay much and left the warehouse set soon.
Murphy also has no time to waste, James - Franco has joined the crew, shooting has entered the most important stage.