Just after Thanksgiving, Murphy posted the main poster of "dark city" on his twitter and Facebook. Chris Dann was standing under a dark sky, and behind it was smoldering Manhattan. However, the world financial center no longer looked prosperous, but rather cold and dilapidated.
In the following days, the official posters of magician and Jay Rachel were also released one after another, which caused quite strong repercussions among the fans.
However, Murphy did not pay attention to these for the time being, and the post production work of "dark city" is quite busy.
It took quite a long time for Murphy and Jodie Griffith to finish the first cut of the second version of the film. This version takes more than 240 minutes, which is far from the 100 minutes and 50 minutes required by Murphy. There is still a lot of work to do in the next fine cut.
A wonderful film is the result of careful editing.
Moreover, with the increase in the number of watching movies and shots in the clips, Murphy can also find the shortcomings of some ideas previously planned. This is always the case with film production, and what he thought at first may not be the best.
As soon as the finishing work started, he was ready to adjust the first shot at the beginning of the film.
"Jody, adjust the first shot. "
standing in front of the monitor, Murphy looked at the clip and said to her editor," I want the first shot to be aimed at the main character! "
"Chris Dann?" Jodie Griffith asked, puzzled. "Or the magician?"
"The role of James!" Murphy said without hesitation, "the magician is the hero of this film."
Jody Griffith nodded and adjusted the shot by himself. According to Murphy's request, the first shot of the film was replaced by the back of James Franco, and the picture was from far to near, and finally there was a freeze frame of about 0.5 seconds.
Although the audience will not know that this is a magician when watching the film, they will suddenly realize it later.
The opening shot is aimed at the leading role, which can shorten the distance between the audience and the film at the first time, make the audience and the leading role face to face at the beginning, and strengthen the audience's sense of substitution for the film.
In addition, focusing on the protagonist is also conducive to the natural unfolding of the film story and the mastery of the whole story.
Murphy shows the hero played by James Franco with an almost static lens, and deliberately puts the protagonist on the left side of the picture in the composition of the clip. In addition, the distinctive figure in the obscure black and white light and shadow can highlight the character's recklessness and lay a dark and crazy tone for the film.
Just like the opening shot, as long as Murphy thinks the effect may be better, he will not hesitate to adjust the rough cut version.
In addition to editing, Murphy's other job is to deal with some special effects shots in the film.
In this film, he added a large number of blasting scenes. For a specific purpose, the special effects mostly rely on the traditional techniques combined with the later editing, and did not use the more common CG production today.
When shooting, many shots are completed through real models. For example, in the car chase scene in Manhattan, New York, in addition to live shooting, some difficult shots that are difficult to achieve use the backward model special effects technology, which makes the cost of special effects very high, but it looks very real and shocking.
This is one of the reasons why Murphy Ken used this backward technology to make. From the perspective of the special effects, the city of darkness is impeccable. Besides the scene of the magician bombing the hospital, Murphy also asked the special effects team to build a 1:80 hospital to make up for some of the explosions and the places they couldn't take care of when shooting.
This kind of traditional special effects production can also make the audience feel the shock brought by the film. In this film, Murphy uses many close-up shots to describe the villain magician, even more than Chris Dann, who is the real protagonist, in order to make the clown's evil, twisted and crazy image firmly remembered by the audience.
In recent years, no matter in North America or overseas, there are few similar roles of magician on the screen. When Murphy is cutting, he pays special attention to the shaping of this role. The use of a large number of close ups will make the audience feel more oppressive and feel the evil breath of the role of magician.
Of course, Murphy's consistent editing style is bound to make this film pee free. With the tense and compact rhythm and perfect image creation, it will move a box office miracle.
There are a lot of scene changes and light use in this play. Murphy will not ignore Chris Dann. After all, this is the hero. In all his shots, as long as he appears as a night walker, Chris Dann is a man who needs shadow.
As for music, we have to say that Hans Zimmer is a commercial soundtrack master. More and more soundtrack samples are sent to the studio of fox building by him. The powerful horn sound and compact rhythm create a dark and magnificent atmosphere.
All of these make Murphy quite satisfied.
Moreover, Hans Zimmer is not only a music master, but also a business man."It's a great pleasure and a great honor for me to work with a great and talented director like Murphy Stanton as the soundman of dark city. He is the kind of wise director who is willing to listen to others' opinions and welcome all kinds of observations. "
In the face of the reporter's interview, Hans Zimmer is not stingy with his praise, "we work together and want to make a great film together. We all want to be shocked and surprised, but it is also our pursuit to have a strong resonance with the audience. No matter how grand the production scene is, what Murphy pays most attention to is the story itself. As long as you have seen his previous films, you can understand his good intentions. "
It turns out that Hans Zimmer is worth the money.
In December, when the finishing work was almost finished, Murphy considered making the first trailer of "dark city", and Hans Zimmer came to the fox building studio again to help him finish this part of the work.
According to the contract signed by both sides, Hans Zimmer needs to provide enough excellent music for the trailer.
This is also a very important work in the production of the trailer.
In fact, all commercial directors understand that whether commercial movie trailers are attractive or not, music will account for more than 30% of the weight.
A piece of music with typical melody and rich rhythm can be said to be the core of the action movie trailer. No matter how excellent the editing skills of the trailer are, if the music is mediocre, the trailer will also appear mediocre. If the music is of high taste and the music is well edited, it doesn't matter if it is a little rough.
Music is the most intuitive thing that gives people "feeling". Two minutes of music contains a huge emotional flow. Needless to say a word, music can make the audience feel "excited", "moved", "love", "disillusionment", "philosophy", "religion", "tension", "fear", "depression" and other emotions. These abstract themes can be subdivided into numerous specific meanings Elephant.
But the picture and dialogue, in the short two minutes of the trailer, can only present sporadic "information".
So, the soundtrack of the trailer is quite crucial.
The score is important, and editing can't be ignored. After Hans Zimmer finished the arrangement of the trailer, Murphy made the editing of ordinary shots deliberately not focus on rhythm, but on rhythm.
Why? The second point is the rhythm of every shot. The third point is the rhythm of every shot.
On the other hand, in the overall grasp of the trailer, Murphy will lower before the climax of the lens, and be quiet after the climax. For example, before shooting and exploding, he will stop the music, make the whole sound quiet, say a word or something, and start shooting or exploding again.
This is to make the climax appear higher and more powerful, produce contrast through the energy difference, and strengthen the effect of the trailer.
With the completion of the post production of the film step by step, the release time of May 2013 is getting closer and closer. In the 20th century, fox's publicity and promotion of "dark city" are becoming more and more intensive, and relevant posters and behind the scenes shooting anecdotes are constantly released. Creative personnel such as Murphy, Margaret Robbie and James Franco also frequently appear in the media to create some films Topics that attract fans.
At the same time, the "virus marketing" on the Internet has never been relaxed.
On Thanksgiving, the official website of the film and Murphy's Twitter account launched a nationwide crossword puzzle. The game requires netizens to click on the note on the web page, search for letters through the city name and clues displayed on the note, and then take photos and upload them to this website. When 49 letters distributed in 21 cities in the United States are found, they can spell a complete sentence.
This novel online and offline interactive activity immediately attracted many netizens to participate. Soon, the sentence "the way to survive in this world is lawlessness" was spelled out, and "dark city" was also well-known in this first wave of interactive marketing.
The enthusiastic response of the activity also accumulated experience and confidence for the next offline activities of 20th century fox. Soon they planned the magician imitation competition, the global gift hunt, the lighting ceremony of Chris Dann supporters building and other activities, which also achieved good results.
In terms of the comments on Hollywood Reporter, dark city successfully maximizes the publicity effect through the combination of online and offline activities, which provides an excellent example for virus marketing of other films in the future.
Such propaganda has also attracted the attention of countless people, such as archbishop of Marquez Costello.