Chapter 696

"This is a dilemma."

In the face of James Franco's problem, Murphy said frankly, "3D can indeed increase ticket prices, but don't forget that more than 60% of the scenes in our films are in the dark, and even the scenes in the daytime are mainly dark colors..."

He shrugged, "if we use 3D technology to shoot, the damage of 3D to the light will make the film dark and seriously affect the appearance. In that case, the reputation of" city of darkness "will never be as popular as it is now."

As for the post transformation Pseudo 3D production like Avengers, Murphy has never considered it.

He has passed the stage where he urgently needs market achievements to prove himself. After decades of hard work, he has finally established a good reputation of conscience in the industry. Of course, he will not do anything to damage his reputation casually.

"All right." James Franco opened his hand. "I admit, there's some truth in what you say."

Murphy just laughed and didn't say anything more. People always have different goals and pursuits at every different stage. For example, when he just walked out of prison, his biggest goal was to support himself. For this reason, he didn't hesitate to wash his car and shoot news at high speed. After he could support himself, he began to consider how to become a director

Although it is very difficult for dark city to hit the North American box office record of avatar due to the lack of high 3D ticket prices, the media will not see it like this. After the unprecedented box office explosion of the first weekend of the film, some media also began to compare it with avatar in order to create topics and attract readers.

In the media's praise and fans' praise, the North American box office of "dark city" continued to soar. After the workday began, the box office of Monday only dropped 60% compared with last Sunday, lower than the 77% of last year's "Avengers alliance". The film received another $25.9 million, and the North American box office easily exceeded $250 million.

In the following two days, among the numerous praises, "dark city" took another $26.1 million and $23.78 million in North America, with a total box office of $318.68 million in North America. It broke $300 million in six days of release, surpassing the $300 million in nine days of Avengers, creating the fastest record of breaking $300 million in North America.

By this time, almost all the praise has been added to Murphy and the city of darkness.

"The best director in Hollywood!"

"The most perfect combination of art and business in the history of North America..."

There are so many praises like this. Where there are American media, there are hymns about Murphy and dark city.

However, there has always been a phenomenon in the media, that is, when someone praises it, someone belittles it.

In the latest issue of Warner's entertainment weekly, an article was published in an important page to see the box office prospects of "dark city". It is believed that the final North American box office of the film can not surpass "Avatar", which is currently the No.1 box office in North America, and even "Titanic".

"Since its release," dark city "has been constantly breaking box office records - the best premiere weekend, the fastest breakthrough of 300 million dollars, the most successful crime action movie. Some people have begun to speculate that "dark city" may eventually pull the unprecedented box office record film - "Avatar" from the top of the box office in North America

"There seems to be some possibility that" dark city "has reached nearly half of the box office figure of" Avatar "in only six days since its release. From the current situation, it seems that in a few weeks, more than half of the remaining box office will be filled soon, so" dark city "will set a new total box office record in North America."

"Unfortunately, this kind of thing will not happen. Everyone wants to see" dark city "surpass" Avatar ", and a new king of box office will be born. However, from a rational point of view, it is very difficult for "dark city" to surpass "Avatar", even "Titanic", which is the second largest box office in North America

"Sixteen years ago, in 1997, Titanic was released, but since then, dramatic changes have taken place in the film industry. At that time, a film could earn tens of millions of dollars only after it was released for a few weeks, and some excellent films would be released in cinemas for as long as possible with good reputation, and then stay in the first half of the year or even longer. "

"But since then, the system has changed a lot. Now, both the studio and the audience have lost patience, and the focus is on the premiere weekend, so we are used to the blockbusters whose box office revenue accounts for one third or more of the total box office revenue in the first three days. What about Titanic? The opening weekend's box office is less than 10 percent of the total

"Take a look at the most profitable films in recent years. None of the films with a total box office of more than $100 million has been released for more than six months. Iron man, the champion of the year, began to be released in early May and ended in October..."

"The business strategy now is to show in as many theaters as possible at the same time, make enough money for the first two weeks, and then release DVD before people's freshness fades.""Titanic used to be the box office champion for 15 consecutive weekends. Now, many big movies are released on DVD 15 weeks after their release. In the summer season, there are blockbusters appearing every week. The city of darkness is facing fierce competition, especially this weekend's Leonardo DiCaprio's new work the Great Gatsby It's not easy for anyone to take the lead. "

"When Titanic was released, we didn't meet any competitors of the same level in the first few months, which is unimaginable for dark city, which is about to encounter the Great Gatsby."

Generally speaking, entertainment weekly is right. Since the beginning of the new century, the distribution strategy of Hollywood films has changed.

However, Murphy can see more clearly that this is the promotional soft text of the Great Gatsby, which is produced and starred by Leonardo DiCaprio. The propagandist of this film obviously wants to use the great fame of "dark city" to elevate himself to the position that can compete with "dark city".

Whether the Great Gatsby has such strength or not, it can give people the illusion that it can compete with the city of darkness.

This is a common means of promotion for many films.

After seeing it, Murphy just smiles and doesn't pay attention to it. Even if Leonardo DiCaprio plays well in the publicity and distribution of the Great Gatsby, it can't bring trouble to the city of darkness.

As for what Leonardo DiCaprio does, it's his business. As long as it doesn't involve himself, Murphy doesn't care about it.

"How are you getting ready?"

In a lounge of the ABC studio in Burbank, Leonardo DiCaprio looked at a middle-aged man opposite and said, "this program is very important. If something goes wrong..."

His eyes grew sharper and sharper.

The middle-aged man, a common entertainment agent in Hollywood, said quickly, "don't worry, Mr. DiCaprio. Kerry has made preparations and I promise there will be no accident. "

"I hear she's very headstrong." Leonardo DiCaprio frowned. "Go and tell me again, don't make trouble for me at the end."

Before the conflict of interests, he had made friends with Stanton party members for a period of time. He had heard something before Murphy Stanton and Kerry Mulligan. This English girl was very willful. According to Susan Downey, she was a flower that would never mature in a greenhouse.

Leonardo DiCaprio is still not sure, "you must watch her!"

"Don't worry, Mr. DiCaprio." The agent vowed, "from the past few years, Kerry is not the same Kerry Mulligan. She's going to be 30 years old. She's not a willful little girl any more."

"It's better." Leonardo DiCaprio didn't know much about Kerry Mulligan, but said, "go and tell her one last thing."

The agent quickly piled up a smile, "I'm going!"

With that, he left the rest room, knocked on the door of the dressing room, heard the voice of "please come in", pushed the door and walked in.

In the dressing room, only Kerry Mulligan, who had made up, sat alone in front of the mirror.

She turned to her agent. "What's up? Coltentop

After years of ups and downs in this circle, Kerry Mulligan is no longer that willful and ignorant girl, and her baby face is also a bit mature.

"Well, something's up."

The agent, coltentop, was submissive in front of Leonardo DiCaprio, but in the face of Kerry Mulligan, not only his waist was straight, but also his voice was a bit tough. "You've seen the process of this program. The part made in advance must go according to the process. You can't make mistakes or change it without authorization."

"I know." Kerry Mulligan frowned slightly, but still said, "it's about exposing things between me and Murphy Stanton to attract attention to the Great Gatsby."

Those relationships have been going on for so many years. Murphy Stanton is engaged to that Israeli woman. She doesn't care for a long time. Now she can use it by herself, which is undoubtedly an excellent topic of hype.

"Well!" Coltentop nodded contentedly. "You just remember!"

The door was knocked again, and then a female assistant pushed the door in and said, "Miss Mulligan, the show is about to begin."