Chapter 53

SpongeBob really needs a good broadcasting platform, which has a great impact on the later profits.

However, this is not the focus of Zhuke's work now.

The movie Juno is the most important play in the near future!

"Juno" has been scheduled for November 15, 1996, only 15 days before its release. Although Wald pictures has done publicity work on the film, it is not enough.

There are too many blockbusters in the Thanksgiving season in North America in November and Christmas season in December.

"Boss, this is a list of the movies to be released in November and December." Victor hands the information to Zucker.

"Hiss ~!"

Rao Shizhu Ke had been prepared, but at first glance, he took a breath of air.

There are lots of movies!

On November 8, as early as "Juno" released a week ago, there was a high-quality film released, which was "ransom storm".

Starring Mel Gibson, the film was produced and released by Disney. According to the original track of time and space, the final box office of the film even reached $136.4 million, ranking fifth in the annual box office list of North America.

"Hoo, fortunately, it was released a week earlier than Juno, otherwise it would be too much to breathe."

At the same time, Zhuke breathed a sigh of relief.

Mel Gibson, who has not yet been involved in the "anti Semitic" incident, is indeed a horror, a Hollywood superstar in good shape, and in full swing. In 1995, he starred in brave heart, which directly won him the Golden Globe Award and Oscar.

Next week, it's not easy!

On November 15, "space slam dunk", which was released at the same time as "Juno", was starred by NBA hooligan Jordan and produced and released by Warner. Its final North American box office was more than 90 million US dollars, ranking 18th in North America;

"Lying trough!"

"The old hooligan has a big name," the big space dunk "is a movie with fans, but it can't stand people's fans

"How does NIMA play?"

Next, there's a lot of shit.

Star Trek series 8: first strike in the sky;

The English patient by Miramax;

Governor Schwarzenegger starred in "Santa beans.";

"101 spotted dog" ranked sixth in the annual box office list in 1996;

.......

The four films are among the top grossing films in North America this year. It is no exaggeration to say that the upcoming "Juno" faces the situation of "wolf in front and tiger in back".

Which one is not easy to provoke?

"Boss, none of the films released on Thanksgiving this year are simple goods. If we can't, we will postpone the release until Christmas." Victor suggested.

"No way!"

Zucker refused without hesitation: "what if we postpone it to Christmas? If you look at the movies on Christmas, which one is easy to deal with? "

Mr. sweetheart, No. 4 in the annual ranking;

The 13th in the annual ranking of "the carnival of taking life";

Angel Michael, the 16th in the annual ranking;

And so on, the movie, also his mother does not have one is easy to provoke!

Zhu kechen said: "Victor, if we don't change the schedule, it will be released on November 15. It's just that there are wolves before and tigers after. Our" Juno "is not bad either. As long as we work together, we can't make a way out on Thanksgiving Day!"

"OK... I know, boss."

Although Victor doesn't believe Juno's box office success, he believes in Juno very much, even blindly.

In other words, at present, all the employees in the whole Wald film industry have a kind of blind trust in Zucker.

Who film company can make many famous films such as "Lola Run", "fruit candy" and "fatal curve" in less than one year; Needless to say, the British and Australian copyrights of a talent show alone have been sold for 20 million pounds.

In addition, it also spent a lot of money to set up publicity and distribution networks in as many as six states;

Strong momentum, the new Wald film industry, from Hollywood's last company, to the third echelon of the development of the film company.

Therefore, it's no surprise that the company is full of trust in Zhuke.

Hollywood, after all, is a place to see the ability to speak!

Soon.

In the next few days, the propaganda work of Juno started a large-scale publicity!

With a big hand, Zhuke allocated a total of US $10 million for publicity.

"Damn the cinema, the share of" fatal curve "has not been reached. Otherwise, why would I drain all the working capital?"

That's right. The $10 million is almost all the working capital in Zhuke's hands.

Since the founding of Wald pictures, the publicity cost of Juno has been the highest in history.

Even if the $10 million publicity cost is not as big as that of big companies, it is not small. It can play a huge role in half a month!

........

KFC fried chicken chain.

"Dirk, how did you buy so many hamburgers today?" A young man looked at his partner curiously.

The boy named Dirk said with a smile, "of course I want to buy so many. Don't you see the poster at the door?"

"Oh?"

The young man looked curiously along the guide.

Now I see the poster. Well, a movie poster.

"The movie Juno? Why

The young man didn't care at first, but when he looked at it carefully, there was a cry of surprise.

"The heroine of the movie is the goddess of our school, Jessica chastan!"!!! How can she make a movie? "

"Now you know," Dirk said with a smile. In the East, there is a word called beautiful food. I've bought so many hamburgers today. It's a goddess who supports us. "

As a matter of fact, the publicity of Juno is not only about placing movie posters at the gate of KFC, but also about all the famous restaurants in California.

Especially on campus!

Juno is a film about campus youth, whose audience is mainly these students!

The main work is not aimed at them, but who else?

.......

On Yahoo, AOL and other portals, Wald pictures has also invested heavily in advertising.

"A 16-year-old rebellious girl in high school, stealing forbidden fruit, getting pregnant before she gets married?"

"Cool ~!"

In a girl's dormitory, many girls can't help but make a sound of surprise after seeing this film post.

One of the girls said, "Juno, she did something I wanted to do but I haven't done. Don't you think it's cool?"

Smell speech, other a few schoolgirls nod in succession.

It has to be said that the rebellious and suicidal behavior style of American teenagers has never been formed overnight. It's something in their bones.

The story of underage girls and unmarried pregnancies in Juno just hit their point!

Another girl could not help sighing: "if only I had the courage."

On the spot, a man said with a smile, "yes, Molly. If you had the courage to steal the forbidden fruit, Mitchell of the basketball team would have been your boyfriend, and he would not have been robbed by the green pool of the cheerleading team. "

In the future world, whether it is the United States or the Great China, it is common to see online propaganda films.

However, in 1996, it was a very "tide" thing!

Otherwise, why do you think "the witch Blair", which costs less than 100000 US dollars, has won more than 100 million box office in North America? Of course, it is undeniable that it is the result of viral propaganda by using people's sympathy and curiosity. However, it is undeniable that it is network propaganda!

The network propaganda movie, at present in Hollywood, is only a virgin land.

At least Zhuke understands that at present, few film companies use the Internet to invest heavily in publicity. Big companies also tend to use traditional media for publicity!

In fact, the Internet publicity work of Juno has just been carried out for less than 10 days, and it has achieved amazing results.

Few people in North American campuses don't know about the upcoming release of Juno.

The minister has seen many readers' suggestions and criticisms on this book. In fact, I've helped the minister a lot. Thank you for your help!