Chapter 253

February 10.

Wald pictures.

"My grand Greek Wedding" is a new film to be released by Wald pictures. Although the production cost is less than $5 million, due to the attention of Zhuke, Wald pictures has also given a high degree of publicity.

Before the movie was released, Wald pictures paid $3 million for its publicity.

The cost of publicity and distribution in the early stage is as high as 60% of the cost of film production, which is not low.

"Old bill, our" My grand Greek Wedding "was held in the three auditions in early January and the premiere in early February, which were all well received by many film critics and audiences. I think" My grand Greek Wedding "is probably a success."

"So, I don't think there's any need for additional publicity in the days leading up to the release of the film," Vice President Kevin Fitch said in a deep voice

This remark was immediately approved by many senior executives of Wald pictures.

"Secondment!"

"My grand Greek wedding is a small budget movie, but it has a good response."

"That's right. It's not so urgent for us to spend more on publicity."

"Is our initial publicity and distribution expenses still small?"

"For a movie with a production cost of 5 million US dollars, the initial publicity cost is as high as 3 million US dollars. If you look at the whole range of Hollywood, the proportion is definitely very high."

Cost control of publicity expenses is a compulsory course for Hollywood managers!

Sometimes it doesn't mean that we can succeed if we blindly invest more publicity funds;

On the contrary, the propaganda operation on some key nodes can not only play a good role, but also save costs.

"No!"

On the issue of additional publicity expenses, Bill senior, President of Wald pictures, gave different opinions.

"Don't rush to refute me, I'll show you a few sets of data."

After that, old Bill took out a collection of information.

Movie: dangerous people.

Warner and paramount jointly produced and released the film, gunfight action film, starring Mel Gibson, a famous Hollywood movie star; The film was released in the United States on February 5, 1998, with a box office of $10 million on the first day and $21.22 million on the third day of the first weekend.

"This film, according to RTF's box office estimate, will eventually make no less than $80 million in North America."

"Guys, that's Mel Gibson, one of the stars in Hollywood. How can we despise him?"

Old Bill said in a deep voice: "therefore, it is absolutely not an aimless act to increase the publicity expenses of new films."

Movie: my fair girl.

Produced by Miramax pictures, it is a film about campus youth.

Released on January 29, 1999;

The production cost of the film is only $10 million, but the box office in the first three days of the weekend is as high as $12 million. If the dividends and expenses of the cinema are not included, the cost will be recovered in the first three days of the weekend.

Not only that, the film "my fair girl" has a good reputation.

As of February 10, just 13 days after its release, "my fair girl" has already made $29 million at the box office.

"Ladies and gentlemen, the media's comments on" my fair girl "claim that it is the last upsurge of youth films in the late 1990s and the first upsurge of youth films in the early 21st century."

"This high evaluation, even if I don't say it, you know what it means?"

"It means that it's still a rival we can't ignore in the Valentine's day schedule!"

Old Bill scanned the crowd.

Kevin Fitch can only nod his head at the moment, even if he is unwilling.

There's no way to refute Old Bill's inference.

Data is not so reliable sometimes, but it is absolutely an important reference.

Movie: CITIC in the bottle.

Produced by Warner pictures, one of Hollywood's six biggest distributors, naturally there is no doubt about it.

The most important thing is that the film is adapted from the novel of the famous American writer Nicholas Sparks.

Nicholas Sparks is a very famous American writer, known as "the first person of American pure love novel", "the king of pure love novel", "tear gas"; In addition, he and Rowling, the author of Harry Potter, are the only two authors who have both hardcover and paperback works at the same time and stay on the New York Times list for more than a year.

"It's totally conceivable that there are so many audiences for movies adapted from big IP works of famous writers!"

Old Bill said in a deep voice: "there are three strong rivals in" trust in the bottle "," dangerous person "and" my fair girl ". Even if our" My grand Greek Wedding "is very good, it is bound to damage a lot of box office."

Everyone: "I'm sorry."

"Old bill, you've convinced me. I support your strategy."

Although Kevin Fitch is not as experienced as old bill, who has been in Hollywood for decades, he has absolutely no problem in correcting his mistakes and being magnanimous.

That's why Zucker is optimistic about him.

It's not just because Kevin Fitch is the CEO of Marvel pictures in the original time and space.

Not long

Zhuke, who works in the head office of the group, also received the news before and after the meeting.

"Ha ha ~"

Zhuke said happily, "if there is an old man in the family, if there is a treasure, the ancients will not deceive me."

Although old Bill's thinking is not as quick as that of young people, his decades of working experience is indeed a valuable asset, which can provide rich experience for the development of Wald film industry.

"Boss, if, um, I said if old Bill didn't come forward, would you intervene?"

At this time, chief assistant Alexander asked curiously.

"Yes

Zucker did not hesitate: "you do not see" My grand Greek Wedding "production cost is low, but I am very optimistic about it. You said, "can't I afford to spend more dollars on publicity?"

make fun of?

No one knows more about the box office potential of my big Greek Wedding than Zucker.

The movie broke the box office record of American romantic movies. Are you kidding?

Of course, the existence of several strong love films at present can not be ignored.

The existence of several strong competitors will undoubtedly lower Zhuke's profit!

When difficulties arise, should we avoid them?

no

Now Zhuke has the confidence to compete with the movies produced by big companies. It's a movie. Who's afraid of who?

Do it, and it's done!

.......

For the next few days.

Wald pictures has again invested $3 million in publicity for the film "My grand Greek wedding.".

Don't be too little!

You know, even the six major Hollywood companies will never invest too much money in the Valentine's day love movie project.

Low cost movies have a ceiling.

Before the movie "My grand Greek Wedding" was released, 6 million US dollars was invested in the publicity fund before and after. It is absolutely the most expensive movie project in the whole Valentine's day schedule.

Sure enough!

On February 12, 1999, with the title of "king of pure love novels" adapted from the novel, CITIC in the bottle made a box office of 8 million US dollars in two days.

You know, the production cost of the movie is only 4 million dollars!

It's cheaper than Wald's new film!

Warner Group, the producer and distributor of the film CITIC in the bottle, showed the trend at the first time.

"Is a new Wald movie on?"

"Inform all departments and the media familiar with us to suppress it. I will never allow it to threaten the box office trend of CITIC in bottles."

Warner Group, as one of the six largest Hollywood companies, is one of the top six companies in the world;

As a leader of a new film company, juke's Wald film has expanded a lot in recent years;

The head-on collision between the two companies on Valentine's Day is undoubtedly a comet hitting the earth.

At the same time, this is also the first confrontation between Zhuke and one of the six big Hollywood existence.

The second watch is on.