Chapter 283

Suburban Los Angeles, the Swick area.

Bates doll factory.

The 20 acre Bates doll factory is really a small and unimportant factory in mibuswick. For those factories that often cover hundreds of acres, Bates doll factory is too small.

However, for the factory owners in Swick, no one dares to belittle the Bates doll factory!

Because they are known as Bates doll factory, a subsidiary of SpongeBob house.

Who doesn't know the name of Zucker Wald?

In the words of the owner of YT home textile factory in Swick, "the baby factory itself is not impressive, and it has nothing amazing, but its owner is Mr. Zucker Wald, so everyone will give some face."

At the same time, the 20 acre Bates doll factory in Swick is not a factory for producing and manufacturing products. It is more likely to be a headquarters for the design and development of Bates dolls.

This is similar to many car brands in the United States and Europe.

Only the headquarters and design and R & D institutions in their own countries will be retained, and the specific production and manufacturing plants will be set up in Australia, Asia and other countries and regions with low labor costs.

It's the same with Bates!

The design and R & D headquarters of Bates dolls are located in Swick, Los Angeles, while the manufacturing and production factories are located in datianchao and asan.

The low labor cost, land price and material cost will greatly improve the profit margin of Bates.

...

9 a.m.

Taro Hashimoto, President of SpongeBob house chain store and general manager of Bates doll company, convened a group of senior executives to hold a meeting.

Former designer of Mattel toy company, designer of Bates doll company and now chief designer of Bates doll company, are also among those who attend the meeting.

The total number of participants is up to 15.

"Ladies and gentlemen, I have an announcement." Mr Hashimoto said solemnly.

Hearing the speech, all the people present immediately sat upright.

"Yesterday, I received a notice from Mr. Wald, the chairman of the group's head office, that my Betz doll will be listed ahead of time. I explicitly replied to Chairman Wald and agreed with the move of Betz doll's listing ahead of time." Mr Hashimoto announced.

Early listing?

Because things are in a hurry, people present are stunned.

The chairman of the board and the general manager agreed. Where would they have any opinions?

Moreover, taro Hashimoto directly pointed out that this is notification, not consultation.

"Production, how much stock do we have now?" Mr Hashimoto asked one of the executives.

"The first batch of five Bates, Yasmin, Colo, Cameron, Xiaoyu and Sasha, add up to 60000 pieces," the executive said

"How little?"

Before Mr. Hashimoto spoke, other senior executives at the bottom were talking about it.

That's too low!

"Keke ~"

"You don't have to worry about the shortage of stock," Hashimoto said softly. "The first batch of 60000 pieces of five kinds of Bates are just samples. The second batch of Bates have been shipped on board for a long time. It's expected that they will arrive in the United States in three days. The number of these dolls is 1 million."

"I see."

Hearing the speech, all the people present were relieved.

1.06 million pieces of Bates dolls, for the Bates dolls that have not been marketed, the number is absolutely not low.

"Mr. Hashimoto, what about the price?" Asked chief designer Bryan Ben.

In terms of price, others present were also quite interested.

Regular: 8.9 dollars!

Limited Edition: 60 dollars!

Exclusive Edition: 110 dollars!

Special customized version: 200 dollars!

As soon as the price list was published, it immediately aroused the discussion of the people present.

"I think so."

"Yes! The price of Barbie dolls is $9.9, and it's reasonable that we are one dollar lower than them. After all, Mattel's Barbie dolls have been popular for nearly 50 years. "

"The price of limited edition and exclusive edition is also reasonable. At the beginning of the design, we made a strict division on the material and decoration of ordinary edition, limited edition and exclusive edition. The production cost of limited edition and exclusive edition is several times or more than ten times that of ordinary edition."

"A special custom-made $200 piece is made of Hollywood stars, but we pay a huge endorsement fee. How can we not buy it more expensive?"

"That's right!"

"Mattel Barbie dolls Star special custom, its price is enough to 300 dollars, that is called a black heart, which is like our conscience."

.......

There was a lot of discussion.

Generally speaking, the price of bets is lower than that of Barbie.

After all, Mattel's Barbie doll, where its decades of brand and influence.

In addition to the discussion, they did not forget to satirize Mattel's "black heart" and praise their own "conscience".

But!

But if you know the production cost of a single piece of the Betz doll, you will never say it has a conscience!

Including the cost of land, plant, equipment, materials, capital, labor and so on, the average cost of a baby is only US $1.

At the price of $8.9 for the regular model, Zucker makes a gross profit of $7.9 for every regular model he sells.

7 ~ 8 times profit ratio!

Properly interpret the capital came to the world is blood sucking, dirty concept!

Don't say that Zhu Kexin is black. In fact, Mattel's Barbie doll has a profit ratio of at least 10 times. It's more black!

In fact, there are not many limited edition, exclusive edition and star customized version of Bates dolls.

For hype, the rarity is the most important!

For example, the first batch of 20000 Barbie dolls produced by Mattel in 1959 are now worth about $70000 to $80000 in the auction market;

Similarly, Mattel launched a Barbie doll named "Stephano canturi" in commemoration of the 40th anniversary of Barbie's birth. Its price is even more amazing.

It's made by a famous designer, wearing a set of high-end jewelry, including Stefano's "Cubism" necklace. The necklace is designed with three carats of white diamonds and one carat of rare pink emerald cut diamonds. She also wears the company's iconic diamond ring on her right hand. Whether it's her gorgeous black dress or her perfect eyebrows, this Barbie doll looks so beautiful that everyone wants one.

This Barbie doll was auctioned for $300000 in New York!

All these explain the importance of "hype", "marketing" and "publicity".

"Our boss, Mr. Wald, whose wealth was exposed by the global times, has caused a great sensation in the United States at present. In addition, as the international children's Day is approaching, once our Bates dolls are on the market, with the design concept of anti tradition and anti Barbie, it is bound to lead to the pursuit of the market!"

"Bates doll, after all, leads the trend of the new era," Hashimoto said excitedly

......

All kinds of issues were confirmed, and soon the media power of Golden Dawn entertainment group made efforts one after another to publicize the Betz doll.

Anti tradition, anti Barbie design concept

Yasmin, Colo, Cameron, Xiaoyu and Sasha, these beautiful girls have changed the elegance and beauty that Barbie dolls follow. They come from different races, have different skin colors, dress avant-garde, are full of vitality and fashion!

As soon as the publicity came out, it immediately attracted children aged 7 to 12!

The second watch is on.