Chapter 399

Toys, games, book publishing, peripheral licensing

Based on the copyright operation of spider man, Golden Dawn Entertainment Group has become popular in the whole American market in just ten days.

An advertising company.

"See?"

A man held up a Coca Cola bottle and said in a deep voice: "even Coca Cola's drinks have specially developed the drink bottle for the portrait of Spiderman. It can be seen that their plot is not small!"

Wen Yan, the woman beside him, couldn't help laughing and said: "I think that guy, Zhuke Wald, has paid a great price for this. After all, Coca Cola is also a greedy master."

Did Zucker pay the price?

"Bullshit."

The man clenched the bottle in his hand and gritted his teeth. "It's Coca Cola that gives Zucker Wald the money, not the guy who pays the price!"

"How can it be?" The woman was astonished.

It's not surprising that women can't help it.

Since the beginning of commercialization, many Hollywood films, in the publicity period before the release, often cooperate with Coca Cola, Pepsi Cola and other well-known FMCG brands and snack products, pay compensation, and vigorously promote their own films.

Remember, it's the film companies that give money to the producers!

After all, famous FMCG brands like coca cola and Pepsi don't worry about selling at all.

"I thought so at the beginning, but we underestimated the energy of Golden Dawn entertainment group, and even underestimated the courage of Zucker Wald!"

"The man said in a deep voice:" according to the news, that Wald guy has signed a gambling agreement with Coca Cola company, a gambling agreement on Coca Cola's sales increase after the release of "Spider Man"

1. Coca Cola Company pastes on the drink bottle to promote the movie spider man;

2. During the release of spider man, Coca Cola's growth rate should not be less than 1.2% year-on-year. Otherwise, Wald pictures will pay Coca Cola 35 million US dollars, which is the cost of publicity;

3. However, once Coca Cola's sales increase by more than 1.2% year-on-year during the release of spider man, the company will pay Wald pictures $15 million in portrait licensing fees.

The gambling agreement has a long history!

But can anyone sign a gambling agreement with a big Mac like coca cola?

Just think about it, it's impossible!

To be able to sign a gambling agreement, you have to be qualified first!

Obviously, as a well-known 10 billion super rich and media tycoon in the United States, Zucker Wald is qualified to be on an equal footing with Coca Cola.

That's what Zucker is. Otherwise, you try someone else?

The agreement was not kept secret. Within two days after the signing of the agreement, the Hollywood industry and the advertising industry had gone crazy.

"Who is mad?"

"During the release of spider man, Coca Cola increased by more than 1.2% year on year? Man, for a company like coca cola, its monthly sales are more than 1 billion bottles! "

"Just a billion drinks? Who do you look down on? "

"In August 1999, the sales volume of Coca Cola exceeded 1.4 billion bottles in this month, and now it is going to increase by 1.2%. After conversion, at least 16 million more bottles will be sold!"

A lot of people smack their tongue.

Within a month, Coca Cola will sell at least 16 million extra bottles!

Many people were shocked!

Everyone recognizes the popularity of Coca Cola, but you can't deny that it has fallen into a bottleneck period, and its growth rate is very small. Even under the concept of health water promoted by many people, Coca Cola's sales may decrease.

Coupled with the suppression of competitors in the same industry;

Increasing the sales volume of 16 million bottles is absolutely a very difficult thing.

.......

Coca Cola company.

Laurie Schmidt, head of Coca Cola in California, was interviewed by the West Coast Economic Daily today about the signing of the gambling agreement.

"Mr. Schmidt, as far as I know, in the past 10 years, even if the film promotion of the six major Hollywood companies, through the means of beverage bottle placement, is the production company giving money to your company?" The reporter asked.

"That's right!"

Schmidt nodded: "I admit that movies have a huge driving effect on the sales of other products in the market, but we sell low-cost FMCG and beverage products instead of luxury and expensive products such as cars, clocks, babies and so on."

In a word, Coca Cola does not need patch authorization. Even if it does, it is someone else who gives them money.

Of course, if the film advertising placement, it is another matter!

The reporter asked again, "which party is the beneficiary of this agreement

"I think it's a win-win situation!"

Schmidt said without hesitation: "Wald pictures pays for it, and we help it to publicize. This is a reasonable, just and more market-oriented business operation."

What if Zhu Ke wins the gambling agreement?

ha-ha!

Laurie Schmidt thinks that Zucker can't win the bet at all!

1.2%?

Man, that's an increase of 16 million bottles of beverage sales!

And it's still a month!

Coca Cola company, in order to increase its sales every year, I don't know how much effort and capital it has paid, but the effect of harvest is very little. Even if it can increase a lot, it will never increase by 1.2% in a month. After all, the volume is too large.

Of course, Coca Cola is not afraid to lose the bet!

If you lose, you will only pay $15 million in peripheral licensing fees. However, the gain in exchange will be enough to make Coca Cola's sales soar.

In a word, whether win or lose, Coca Cola company is the beneficiary!

.......

Wald pictures.

"Boss, how dare you

"I remember when I was CEO of 20th century fox in 1997, I was also responsible for negotiating business cooperation with Coca Cola."

"Man, that's Titanic, which costs 200 million dollars to produce!"

"Even so, I can't get a cent out of the stingy Coca Cola, let alone the gambling agreement, on the issue of bottle stickers."

Old bill, the president, recalled the past with a sigh on his face.

In the Hollywood market in the late 1990s and early 2000, Coca Cola and Pepsi never paid a cent for the placement of beverage bottles, but charged instead.

Well, in terms of film placement, they pay for product placement.

At this time of year, these beverage giants are no doubt superior to Hollywood studios.

But... In a few years, everything will turn over.

Why?

It starts with spider man!

In the original space-time, Sony Columbia, which owns the copyright of spider man, was very bold and took the lead in opening a gambling agreement with Coca Cola.

After the release of the film, Coca Cola's sales in the month increased by 20 million bottles!

Shock America!

As a result, FMCG and production companies exchange positions in the cooperation of A-line commercial films.

Patch advertising?

Hehe, it's the beverage company that gives the production company authorization fees, not the so-called publicity fees!

Chuck squinted at Old Bill and said with a smile, "old man, I'm sure I'll win!"

"The first watch" is presented.