Chapter 472

“.......”

In the evening, the adidas team, led by Luca, has been in a state of muddle since coming out of Zhuke's manor.

Even Felix Luca, who is always fierce and ferocious, is in a fog at the moment.

Basketball, football, rugby, tennis, swimming, rowing, diving

Asia, South America, North America, Europe

Even in the remote and backward African market, Adidas, as a giant of sporting goods, also has perfect information channels, which can grasp the "genius" athletes to a large extent. Before they have officially made their fortune, they can finalize a lot of endorsement and sponsorship contracts, so that these "genius" can contribute to the global sales of Adidas.

"Why did he refuse so firmly?"

"I don't object that you are rich, and no one in the world can object to that, but... Apart from other things, adidas has a good cooperative relationship with the sports departments and official departments of various countries and regions in the world, which is enough to attract any sporting goods companies!"

"Isn't it necessary for the development of andmar?"

Felix Luca thought and thought, his head was about to explode.

Without a strong network, even if you find and discover a talented athlete, it is difficult for you to sign endorsement and sponsorship contracts.

After all, there are many sports departments in many regions and countries that will jump out to oppose it for the first time.

Nike and Adidas have been in business for decades before they have established perfect channels and networks, which makes countless emerging sports brands despair!

"Mr. Luca, doesn't he want to make andrma bigger?" Asked an Adidas team elite.

Luca is silent~

Another member of the team questioned: "as far as I know, there are only a few" genius "explorers in North America. How can they find these sports talents and sign endorsement and sponsorship contracts? You know, the endorsement of a famous athlete can greatly promote the sales of sporting goods. On the other hand, Adema does not have such a global information channel! "

He was puzzled.

In fact, the whole team was very confused.

Advertising!

Sporting goods brand itself is a very dependent on advertising industry. The endorsement of big brand athletes, a large number of ordinary athletes and sponsorship contracts basically determine the up and down line of a sports brand.

"Ah ~"

Luca sighed: "to be honest, this is the first time in many years that I've been in the business that I've felt very tricky."

He had no idea what Zhuk was thinking.

Information channels, exposure, networks of countries and regions, cooperation of sports departments, etc. basically determine the value of a sports brand.

You say, the technological content of the product itself?

Don't make a fuss. These are just fooling people!

That's right. As a senior vice president of Adidas, Luca is well aware that most of the so-called products contain technological content, which is not as important as the publicity.

The products produced by sports brands, like luxury goods, are basically the result of publicity and promotion.

"What's going on?"

Luca continues to be confused~

.......

meanwhile.

Nike has also made a decision to support the acquisition of andema!

"Great

"This time, the head office has the courage to make a decision within three days. I never thought that it would make a decision just one day later."

Every member of Nike branch in Baltimore is very happy.

Mark Parker, senior vice president, said: "I knew that the head office would not remain calm after exploring some information about Andromeda."

No way, andrma's development... Is too fast!

In the United States, there are not too many sports brands that surpass andrma at the moment, but... Speaking of the development speed in recent years, andrma can be regarded as the leader.

This kind of rising speed is very terrible!

"It can't now, but I value andrma's future!"

This is the opinion given by the head office of Nike.

$190 million!

This is the upper limit price given by Nike's head office for the acquisition of andromer.

"The current valuation of andema is just over 100 million, and the price offered by Adidas will not exceed 140 million US dollars at most, while the price of our dismissal is 190 million US dollars. Even if Zucker Walder is a super rich man, I don't believe he won't be moved." Mark Parker, senior vice president.

But!

The next morning, Mark Parker was stunned!

Members of Nike's Baltimore division are also stunned!

Nike headquarters of a group of executives, shareholders, Qiqi silly.

For Adidas, after the first price of $140 million, the second price of $170 million

[Adidas gives up the acquisition and wants to take a stake in andromer. With andromer's over overvalued value of US $200 million, Adidas offers us $50 million and only wants 25% of the shares.]

The prices offered are more and more attractive!

Once these two schemes are known by other sporting goods brands, they are absolutely enviable.

But what's the result?

Zhuke refused without hesitation. There was no room for negotiation!

"Is he chuck Wald crazy?"

"Doesn't he know that without perfect information channels for athletes and long-term support from the official sports departments of various countries and regions, it is difficult for andema to develop?"

"Adidas, with a total valuation of $200 million, was rejected. And the upper limit of our dismissal price is only 190 million US dollars, which is of no use at all! "

Many people blushed with shame.

Isn't it? Zhuke even despises $200 million, not to mention Nike's $190 million?!

"Teacher, do we want to go to andama company?" Smith Joe looks at his teacher, Mark Parker.

Others on the scene couldn't help but focus on Mark Parker.

Mark Parker: "the..."

Hey, don't look at me like this?

It's a shame, OK!

In fact, Mark Parker was on pins and needles, but also a little excited. Thanks to them, they just sent a letter to andema company, saying that they wanted to buy it, and did not directly open the initial price, otherwise they would be absolutely embarrassed at the moment.

"Cough ~ Smith, the acquisition of andromer, as if it had not happened, understand?"

When Parker admonished them, he quietly threw his acquisition into the garbage can without any trace.

There is no match for embarrassment~

.......

Just do it!

"This is the declaration and slogan of Nike."

Nothing is impossible!

"This is the adidas Manifesto and slogan."

Zucker looked at Zach Schneider and others, and said, "we in andmar are wemustprotect this house. This is our warrior declaration."

After that, Zhuke gave andrma president Planck another information.

Messi, Ronaldo, Dayao, McGrady, LeBron James, sarapova, Liu Xiang

"We don't have an information collection channel for athletes all over the world, but all the people in this information need to be focused on. Andrma's development in publicity depends on these people." Zhuke said mysteriously.

These future sports bulls are at most famous now, and even many people have not entered the professional league. For example, LeBron James is still in high school, sarapova has just been promoted to junior high school, and so on. Even if they can't sign the endorsement contract for professional athletes, it's OK to sign the sponsorship contract first.

"I don't have talent information collection channels, but I'm a passer-by. I know these future bulls!" The secret way of Zhuke.

Planck: "the..."

"The first watch" is presented. It's time to make up for it today~