Chapter 523

The news that Spiderman 1 DVD and video were on sale simultaneously came out of the mouth of Kevin Fitch, President of Wald pictures, and quickly spread across the United States through the hands of a number of media editors.

Of course, the news spread so fast, thanks to the popularity of the Zach Schneider incident, otherwise, to achieve this degree of publicity, Wald pictures may have to spend $3 million.

Surprise!

The crisis turned into an opportunity, saving Wald pictures at least $30 million.

Barry Meyer, CEO of Warner Bros., was very tasty after learning the news.

"I look down on Kevin, a young man. I need some brushes."

There are mainly two partners for the simultaneous sale of DVD and video of spider man 1: one is Amazon e-commerce platform; the other is Amazon e-commerce platform; Second, blockbuster is known as "the world's largest DVD and video renter and distributor".

Amazon e-commerce, needless to say, is the most successful online sales platform in the United States;

Blockbuster has more than ten thousand stores worldwide, employs nearly 80000 people, and has a market value of more than 40 billion yuan. Such a huge sales network can absolutely meet the needs of many people to buy and rent CDs.

However... Offline video can not be ignored!

In 2001, the film and television entertainment system of North American families was still dominated by videotapes. Although DVD players and DVD discs have developed and sold rapidly in recent years, there is still a certain gap in the overall number compared with video tapes.

Video player and video are still the mainstream of family entertainment system!

however!

It won't last for a few years.

Two electronics giants, led by Sony and Toshiba of Japan, are pushing their own brand-name DVD players with lower prices.

Well, that's the DVD format fight between Blu ray and HD!

After 2004, the DVD format dispute between Sony and Toshiba completely swept the video player and video into the dust of history.

However, who wants the Internet online video to be born, the DVD player and DVD, also clean up together!

Sony and Toshiba have lost a lot!

Blockbuster, the world's largest DVD and video renter and distributor, has a market value of more than $40 billion at its peak, which has also been wiped out by history!

But in 2001, blockbuster was still the giant with more than 80000 employees.

[the greater the ability, the greater the responsibility!]

[I believe that everyone has the essence of hero. It makes us loyal to ourselves, gives us strength, gives us noble sentiments, and finally makes us die with honor

【I'mSpider-Man！】

.......

Posters with the classic lines of Spiderman appeared in the exhibition booths of tens of thousands of stores of blockbuster in one day;

Subway stations, railway stations, shopping malls, restaurants, parks, schools... At the moment, these places are occupied by the posters of spider man!

Barlow bookstore, Zia bookstore and other largest bookstore chains in North America will also simultaneously sell DVD and video of spider man;

It's just offline.

On the Internet, Yahoo, Google, apple, AOL, LinkedIn and other Internet companies' portals have all appeared the news that "Spider Man" DVD and video will be released in the United States on the 15th of this month.

You mean, the rental of CDs and videotapes?

Sorry, you have to wait another month!

If leasing and selling go hand in hand, Wald pictures is bound to lose a lot of dollars.

Capitalists are hairless monkeys, smart!

The news is overwhelming!

For the off-line sales of Spiderman DVD and videotape, Wald pictures is absolutely big money and costs a lot of money.

Viacom group.

It is one of the largest media groups in the United States, the parent company of Paramount Pictures, one of the six largest Hollywood companies, and the parent company of blockbuster.

At the moment, as chairman of the group, media tycoon and 77 year old samer leishidong, looking at the report data in front of him, he can't help but wonder: "that guy Zucker Wald is really willing to spend money!"

The voice fell.

"Dad, you said it."

Sally, 41, daughter of Lei Shidong, said: "this time, for the sale of DVD and video of spider man, Wald really spent a lot of money. The publicity funds invested in our Viacom subsidiary blockbuster alone are no less than $4 million."

"Plus their subway stations, shopping malls, restaurants, parks and schools in major cities..."

"Barlow Bookstore..."

"Yahoo, Microsoft, apple and other major Internet portals..."

"Radio, television, newspapers and other media."

Sally said in a deep voice: "according to the rough estimation of the marketing department, this time, the promotional funds for the sale of" Spider Man "DVD and video are at least 20 million dollars."

$20 million?!

When this figure comes out, the other senior executives in the whole office can't help but gasp.

Twenty million dollars is enough to make a medium cost movie, and it's more money that millions of ordinary people can't make in their lifetime.

But it's just the sales of "Spider Man" DVD and video in the offline market and the money spent on publicity.

Luxury!

Extremely luxurious!

"If it's for the promotion of the movie premiere, the figure of $20 million is not much, but this time it's just the off-line sales of DVD and video tapes," one executive said! That's an exaggeration! "

Another senior executive said: "in 1998, Titanic, which set a record in the history of global box office movies, I remember that the publicity cost of its offline sales was only worth more than $12 million."

What about spider man?

We directly raised $8 million to an unprecedented $20 million!

This is absolutely the most expensive time for offline marketing in terms of publicity expenses!

"Can Wald film recover the cost?" Sally questions.

"The publicity cost of 20 million US dollars, according to the ordinary version of Spider Man DVD, is 9.9 US dollars. At least 2.02 million CDs should be sold to offset the publicity cost; If you include the cost of optical disc printing, the major distributors, manpower, transportation and other costs《 "Spiderman" ordinary DVD, at least to sell 3 million, in order to start making money

One executive gives the data quickly.

Again, everyone was in a daze.

.......

The next day.

The entertainment edition of the global times, which had a bit of trouble with Zhuke, raised questions.

Well, or banter.

"We don't know how many copies of Spiderman DVD and video can be sold, but we already know one thing, that is, before the DVD and video are officially sold, it has created a history of offline market with just as much as US $20 million in publicity expenses," the entertainment edition of Global Times said

"Maybe Wald pictures wants to create a different historical record."

Between words, there is absolutely no lack of ridicule and banter.

They think that the large-scale behavior of Zhuke and Wald film is definitely not worth the loss, and the final sales result will not be as satisfactory.

Time magazine, a subsidiary of Time Warner, has also written several articles full of ridicule.

Steve Ross, former chairman of Time Warner, said: "Spiderman's box office exceeded $110 million in the first three days of the first weekend in the cinema market, setting a record. So, do you think that "Spider Man" will create a sales miracle in the offline market? "

The second watch is on.