Mooresville, North Carolina.

Lloyd's headquarters.

"Sure enough, Jack Wald has become a shareholder of menaz home decoration. We must pay attention to this."

"Of course it is!"

"As we all know, since 1995, Zucker Wald has been investing heavily in media and entertainment, Internet, sports, food, hotel, real estate and other industries, and most of them have made quite rich returns. Especially, Jin Shuguang Entertainment Group is now the sixth largest media group next only to Hollywood, Even if we play 12 points, we can't overemphasize it. "

"Little John murnard is a model of starting from scratch. He's got a good way to do it."

For a moment, a group of senior executives in the meeting room of Lloyd's headquarters had a heated discussion.

First of all: Little John murnard is enough to give them a headache.

CEO Robert niblock said in a deep voice: "I think we all know the difficulty of little John murnard. Lloyd's tried to enter the home decoration market in Wisconsin several times, but what happened? We've spent more than 200 million dollars, and we've lost ground in Wisconsin over and over again

The voice fell.

All the executives present nodded.

Wisconsin, one of the 50 states in the United States, is not a state with particularly developed economic conditions, but it also has more than 5 million permanent residents.

The five million permanent residents represent the personal home decoration market of millions of people.

As long as it is an ambitious home decoration chain brand, it will not give up.

So is Lloyd's.

But... Again and again, they were defeated by little John murnard.

"One little John murnard is enough to give us a headache, and now there's another Jock Wald. My God, it's almost impossible for us to get into Wisconsin in the future."

One executive couldn't help but be surprised.

The faces of the people froze.

Just give up a market of millions of people, to be honest... They are not reconciled.

"If you are not reconciled, what can you do?"

CEO Robert niblock said coldly: "the most taboo thing in enterprise management is to meet the tough. Since it is impossible, there is no need to waste redundant manpower, material resources and financial resources. Now adjust the plan, give up the Wisconsin market for the time being, and switch to other state markets. "

The crowd nodded rather reluctantly.

But as Robert said, it's no good to be tough.

The most important thing is that Zhuke's huge wealth makes them daunted.

.......

Atlanta, Georgia.

Home Depot headquarters.

It is one of the largest retailers of home building materials products in the United States. The number of brand chain stores is second only to Wal Mart, and it is the leader in the sales of personal home decoration products.

In 2020, "Forbes" 2020 global top 100 brand value list released, home depot ranked 34th, with an annual turnover of more than $110 billion.

Of course, this is the future.

But even now, home depot is still the first in the industry, with more than 700 stores in the United States. Its profit in the whole year of last year was more than 40 billion US dollars, accounting for more than 45% of the market share in the field of personal home decoration.

It's a big business.

However, at the moment, the atmosphere in the conference room of home depot company is dignified.

Many of the company's shareholders and executives are worried about Junker's joining menaz home decoration.

"Hum!"

Arthur blanke, one of the founders and chairman of home depot, hums coldly: "a Zucker Wald scares you?"

“......”

The crowd was speechless.

"I know that this guy Zucker Wald can't be underestimated. The rapid rise of wealth and the accumulation of wealth are astonishing, even a miracle that can't be copied."

"In the film industry, he is known as a gold medal producer and talented director."

"In the television industry, he is known as the little emperor of television."

"He is known as the financial Superman in the financial venture capital industry."

"In the Internet industry, he is also known as an excellent angel investor and Internet tycoon."

"Of course, he has a lot of titles. In the past few years, almost all the industries and enterprises he likes have achieved incredible development and created one amazing miracle after another. Now, he has entered the personal home decoration industry. Through his brilliant achievements in the past, I can fully understand your worries. "

"But... That's not why you're afraid!"

"Don't forget, in the field of personal home decoration, our home depot company is the industry leader!"

The words of chairman Arthur blanke are full of power.

He has never been a man willing to admit defeat!

In the 1970s, before the establishment of home depot, the founders of home depot, Arthur blanke and Bernie Marcus, were just the heads of the hardware department of a group company, and they were workers. They were very successful in their business, but the Department was later sold by the head office, and they were immediately dismissed.

However, they did not lose heart and wanted to return to the hardware industry.

So Arthur blank came up with the idea of building a company.

In the process of discussing the new company, they asked themselves a very important question:

"If we are still in the hardware department before we were fired, what kind of opponent can we not beat?"

The conclusion is: "we can't compete with big, simple, low-cost competitors."

So they began to think about how to become such a company

After a long discussion, they decided to set up a company completely different from the hardware store they are familiar with. This company is home depot.

They also decided:

"My store is twice, triple, or even larger than the area of an ordinary hardware store."

"More goods to sell."

"The price is also 10-20% cheaper than that of peers."

Because the store is very large and does not have enough money to buy goods that can fill all the shelves, they find a bunch of empty cartons with dealer logo stickers from the dealer, and then put the empty cartons on the top of the shelves, so that consumers feel that the store really has a lot of inventory.

When the shopping mall is officially opened, consumers will see a wide store full of goods and feel that it is a shop with complete goods.

"In the early days of starting a business, we have to do everything we can to make it work, like the slang," pretend to be successful until you do, "said Arthur blank

In 1978, Home Depot's first store was born;

In 1981, the first branch was opened;

In 1984, it was listed on the New York Stock Exchange;

In 1986, sales exceeded 1 billion US dollars, and the first super large shopping mall with an area of 140000 square feet (about 13000 square meters) was established;

As of November 2001, it has more than 700 stores in 50 states, and more than 50 large stores in overseas countries and regions;

The right industry giant!

"Do we need to be afraid of others when we are so powerful?"

Chairman Arthur blancron said: "Zucker Wald has indeed created one miracle after another, but in the field of personal home decoration, we are the first! It's not us that need to be afraid, it's him! "

Before the words were heard, all the executives on the scene felt blood boiling.

Zucker's name is really loud, which will make many people afraid, but it doesn't include some people, such as Arthur blank.

Finally, Arthur blanke said with a light smile: "if nothing else, John murnard, Jr. has given him a piece of advice on his investment in menaz home decoration. Therefore, he is only a man, not a God. We have nothing to fear."

......

Wisconsin.

Some restaurant.

Edward rosky, the boss of rosky real estate in New York, said with a smile to Zucker after dinner: "man, the story that you were put together by murnard has gone crazy now. The major media have reported it for several times."

"Well, it's said that there are still many people who like to laugh."

Smell speech, Zhu Kesi does not see exasperation, calm ground says: "invincible gold body is broken, also be a good thing sometimes. At least the hostility of the outside world to me is much less now, which will make my future investments more handy. "

Little Edward nodded like a pound of garlic.

He said: "it's not good that you always succeed and let the outside world pay too much attention to you. It's great now. At least tell the outside world that you will also fail and you will be laughed at. This kind of pyrotechnic gas is absolutely suitable for your future operation."

"The fifth watch" is here.

I've been waiting for a long time. I didn't finish my promise until the middle of the night. It's mainly the author's broken hand!