Chapter 654

At 7 p.m.

Los gatu Art Center, California.

Netflix held a grand celebration ceremony here tonight, celebrating that Netflix has more than 500000 subscribers.

More than 300 invited guests came to the scene, some of them were wealthy businessmen, some were local politicians in Los gatu, some were senior intellectuals, and many media representatives were invited

Most of these people came to the celebration site of Nafi company with goodwill.

At the moment, a large LED screen is also placed on the front stage of the scene, showing the brilliant progress of Nafi since its establishment.

[character display!]

The first person to be shown on the big screen is Reid Hastings, founder and CEO of Netflix.

Reed Hastings was born in 1960;

In 1983, he graduated from Bowden university with a bachelor's degree, and then worked as a mathematics teacher in Swaziland middle school for two years;

In 1985, he was admitted to Stanford University.

In 1988, he graduated from Stanford with a master's degree in computer science;

After entering the society again, Hastings started his own business and founded several companies successively. In a short period of nearly 10 years, he earned more than 40 million US dollars.

In 1997, Hastings founded Netflix!

......

More than 300 invited guests also exchanged views with each other while tasting fine wine and delicious food, and some of them were talking about reed Hastings.

"Reed is still very powerful. He is one of the representatives of starting from scratch."

"Yes!"

"As early as 1983, he graduated from Bowden University and joined Swaziland high school as a math teacher. As an alumnus, I thought he would be a dull man and die. But who would have thought that he should be so competitive! After working, he was still trying to improve himself. It took him only two years to get into Stanford University. "

"It's very powerful!"

"He's good at learning, but what's worse is... His means of collecting money!"

"Agreed."

"After graduating from Stanford, Hastings founded his own company, pure software, in just a few years. With accurate vision, he took advantage of the big wave of the Internet era and earned rich dollars at one stroke. "

The invited guests were talking freely, and there was no lack of praise for reed Hastings.

The ceremony of this celebration is very large, but it is just a small scene for Zhu Ke, who is used to seeing big waves.

"Boss, how do you feel?"

Asked Alexander, holding his glass.

Zucker squinted, gave Alexander a glass of wine and said with a smile, "not bad. Although I don't know most of the people who come here today, they all know me. Their words are full of respect. I still enjoy coming here once in a while. "

That's right!

As Forbes magazine's rich list, it is the first in the United States to launch an online operation mode, which is quite different from Blockbuster's crazy mode of building offline stores; It uses the form of online mail rental, so that consumers can get the latest movies at home; Only four months after the launch, the monthly revenue reached $100000, and more than 20000 DVDs were in circulation.

Once Nafi's online model started, it became popular all over the country.

In order to attract more users, Netflix issued many coupons, but after the users used up, they would not patronize again, and the money was wasted.

Why?

Compared with blockbuster, Viacom group exists behind blockbuster. As the parent company of Paramount Pictures, blockbuster does not lack the latest films at all. Other Hollywood film companies have also launched cooperation with blockbuster, which can be described as a day's worth.

On the contrary, Naifei

It lacks the attention of big Hollywood companies, so it is difficult to obtain the latest new film resources.

You can imagine the result!

Plus inventory, mailing, royalty

These huge costs almost made Nafi go bankrupt.

In 1998, Nafi lost $11 million.

Later, through optimizing the logistics system, redesigning the leasing scheme, and developing the recommendation engine, Nafei finally stopped losing a little.

But... The momentum of burning money has never stopped!

In 2000, Nafi lost 57.4 million US dollars, which was unsustainable.

Reluctantly, Reid Hastings, founder of Netflix, decided to make an alliance with blockbuster.

Alliance?

Well, in fact, it's asking blockbuster to buy Nafi.

He suggested that blockbuster buy Netflix for $50 million, which can help blockbuster manage its online business. But this can be called a servile decision, but has long been the company's unilateral refusal.

Blockbuster doesn't like Netflix at all!

To be exact, they look down on Netflix (too small) and the online rental market.

But now?

Nafi survived!

They have received huge capital injections from British bank, Blackstone Group, one of the world's largest private equity funds, American growth foundation and other companies.

As of today, Netflix has more than 500000 subscribers, becoming the second largest DVD rental service provider and the largest online DVD rental service provider in the United States!

"The second largest DVD rental service provider?"

One of the crowd sneered, "you're really putting gold on your face! Naifei, to put it bluntly, has only 500000 subscribers, but blockbuster? You know, the number of members of blockbuster at the beginning of this year has exceeded 25 million, almost covering more than half of the families. "

"In the face of such a powerful blockbuster, why is Netflix the second?"

Some flatter, others ridicule.

In this world, no one can guarantee that he is liked by everyone. There are many people who marvel at the achievements of reed Hastings, but there are also many people who are envious of him!

"Proud of what?"

"That's it

"I don't think Naifei will be able to hold such a grand celebration with just 500000 subscribers."

"Yes, it will fail sooner or later!"

......

There are many people who ridicule Nafi, even if they are invited guests.

"A bunch of guys I don't know."

Zhuke listened to these words and couldn't help laughing in his heart.

Will Nafi collapse?

You're kidding!

I don't know if Nafi will be a streaming media empire in the future?

Do you know that Nafi will grow into a giant company with a market value of more than 200 billion US dollars in the future?

Other people don't know, but Zhuke is very clear, otherwise how can you care about it?!

"Hey, you see, isn't this our rich man, Mr. Zucker Wald?" At this time, a strange voice came into Zhuke's ear.

The second watch is on.