Universal Pictures.
In the evening of the same day, a group of senior executives of Universal Pictures gathered again. Everyone's faces were full of sadness and, of course, anger.
"Damn it
"Chainsaw is just a movie directed by a new director. The production cost can be more than a million dollars, but now? According to the figures given by theaters around the world, the box office on its premiere day is likely to exceed $4 million. "
"Asshole!"
"The people who are responsible for the specific implementation below are just assholes!"
"Yes, we have repeatedly and repeatedly stressed that we must not belittle or ignore Wald film, and we must put great pressure on it, but the people who are responsible for the specific implementation at the bottom have not paid attention to it."
One by one, the executives of Universal Pictures hurled insults angrily.
They were shocked!
The box office on the first day is more than 4 million US dollars. It's definitely a small box office achievement in Christmas, summer and Thanksgiving. After all, in these periods, the daily box office is often several million or tens of millions larger.
But!
Don't forget, it's April.
It's the worst off-season in every year!
Up to now, the movie with the highest box office in April this year is Universal Pictures' beautiful heart, but it's only worth more than 3.2 million US dollars, which comes from the addition of the Oscar.
The $4 million daily box office in April is definitely a ceiling achievement.
As a result, many executives of universal pictures were surprised.
Of course, they are more angry.
"We have repeatedly and repeatedly stressed that we must not belittle or ignore the works of Wald pictures and put great pressure on them. However, the people responsible for the specific implementation at the bottom have completely forgotten our orders."
Again, the executive said.
“.......”
At this moment, other executives did not say too much, nor dare they say too much.
Why?
In 2001, Vivendi group of France acquired and took over universal pictures. Considering that the entertainment industry attaches great importance to experience, Vivendi group did not make a large-scale personnel transfer to the executives of Universal Pictures, but only dealt with some of them.
But is that true?
As the old saying goes: a son of heaven, a courtier.
Since Vivendi group has successfully acquired Universal Pictures, it will naturally arrange its own people to enter Universal Pictures, including the positions of specific heads of many departments.
Now the bad effects come out!
"You don't dare to say that. I'm used to speaking freely. I'll say it!"
"Now, more than half of the people in charge of many departments in the company are from the head office of Vivendi group. I don't deny the ability of these people, but their experience in the entertainment industry is very shallow. How can we win this battle under such performance? "
The production cost of the movie "the shock of the chainsaw" is more than one million dollars;
The director is a new person;
CASS in the lineup are all unknown newcomers;
This kind of film can be seen everywhere in Hollywood. Therefore, even if the executives of Universal Pictures attach great importance to it, those who suddenly transferred from Vivendi group to universal pictures do not attach much importance to it.
"Keke ~"
Xi'ao, vice president, timely digs off the topic: "let's not talk about these. What we want now is solutions, not accountability here."
The crowd nodded.
Of course, there are many other executives who are dissatisfied.
However, for the sake of this, they can't say more, otherwise it is bound to cause internal turmoil in Universal Pictures. Those who are in charge of the specific implementation are inferior to them, but they are from the head office. Do you dare to try?
"We need to be clear about the fact that once the box office of" electric saw "rises, it is bound to have a very bad impact on our new work" Scorpion King "which will be released a week later
Said Theo, vice president.
.......
Touchstone Pictures.
"Great
"I've attached great importance to the movie, but now it seems that I don't pay enough attention to it."
"I just came out of the cinema. Yes, I just went to see the movie" chainsaw. "
"This movie is very good. It's a very bloody and barbaric movie. It will inevitably make some audiences feel sick. However, if a horror movie makes audiences feel this way, it means that it has been half successful. A morbid and crazy murderer, all kinds of weird and terrible ways of killing, a meaningful central theme.... "
"At the same time, the film has broken the bottleneck of more and more routine and commercialization of horror films over the years, stimulating the audience's senses again and again with its ingenious conception and unbridled bloody violence. I have a feeling that it brings back to people the flavor of the golden age of B-class horror films in the 1970s. "
Touchstone film CEO Olmedo repeatedly praised and said.
The words are full of praise.
By comparison:
Universal Pictures is shouting abuse, and he is praising, the two form a sharp contrast.
"Sir, is it appropriate for you to praise our opponent like this?" The secretary spoke.
"Ha ha ha!"
Hearing the speech, Touchstone CEO Olmedo laughed and said: "Tracy, if you don't even give your opponent at least face up to it, then my pattern will be so big. Remember a word, must know the strength of the opponent clearly, absolutely can't let anger occupy your thinking highland
Miss secretary, if Tracy is thoughtful.
First of all, we need to be clear about the fact that once the box office of "electric saw" rises, it is bound to have an impact on "Scorpion King" released by universal pictures a week later, and also on the upcoming touchstone film "omen".
"In my heart, of course, I don't want to see the box office explosion of the movie
"But now that has happened!"
"I like this movie very much, but we are rivals, so the most urgent thing we should do is to stop it, suppress it, and disgust it in terms of public opinion..."
Touchstone film CEO Olmedo, he has always been a very qualified professional manager.
......
Sure enough.
In the following time, Universal Pictures and Touchstone Pictures have used their strength to make many media ignore the movie "electric saw".
Wantonly report and belittle it
It won't work!
After all, the Golden Dawn entertainment group behind Wald pictures is a media giant. It has the ability to change public opinion!
Therefore, the means adopted by universal pictures and touchstone are to reduce the exposure rate of the movie "electric saw" and increase the exposure rate of the new works of their own film company.
However... The impact of all this is very small.
Because even though they say they attach great importance to the movie, they still don't like the movie, which is directed by a new director and costs millions of dollars.
A few days later, the box office results of the first weekend of the movie were released.
——22.5 million dollars!
you 're right!
In the first three days of the first weekend, the movie "electric saw" won more than $22.5 million at the box office in the United States, directly topping the North American box office this weekend.
"The first watch" is presented.