Chapter 692

On April 18.

After $8.35 million in the box office on the first day, the movie Scorpion King won $10.75 million in the box office on the second day (Saturday), ranking the top in the North American box office on that day;

On the same day, the box office of chainsaw thriller was US $4.05 million, ranking second;

April 19 (Sunday)

"Scorpion King" once again won $9.1 million at the box office;

"Electric saw" closed $3.7 million at the box office;

"Scorpion King", a movie produced and released by universal pictures, grossed $28.2 million in the first three days of the weekend.

Over the next three days of the weekend, the movie has won a total of 11.15 million US dollars.

The film was released for 10 days, and the total box office in North America exceeded $46 million. This is an excellent achievement for a horror film that costs millions of dollars to produce and millions of dollars to publicize.

But!

As many insiders in the industry point of view: "with touchstone and Disney group's" omen "out of the April schedule, the overall situation has become a two tiger battle between universal and Wald. From all aspects, Wald's situation in the future is bound to be at a disadvantage."

A group of experts gave their opinions one after another.

1. Horror movies are minority movies with small audiences;

2. The box office of horror films is mainly concentrated in the first two weeks, and the box office of the follow-up will show a cliff like decline, which is a consistent rule;

3. Scorpion King is the prequel of Mummy series, with a strong fan base;

4. Universal's overall strength in distribution is stronger than Wald's;

.......

This group of so-called "understanding king" industry insiders listed more than 20 expositions and expounded a consistent point of view.

"Scorpion King" will hit "electric saw"!

"We are confident of that."

Facing the interview, a spokesman for Universal Pictures said in a high voice: "the propaganda power of Wald pictures is not weak, especially in the emerging Internet field. It has created miracles again and again. After all, Mr. Zucker Wald is a big man in the Internet industry."

"But we are not fools!"

"We have witnessed the advantages of the Internet for film promotion, so we certainly will not ignore it, but rather attach great importance to it."

A group of media reporters nodded.

Not really~

As the first company to cultivate the Internet water army and the first company to publicize movies on a large scale in the Internet field, Wald pictures has tasted many advantages. To put it bluntly, even Hollywood's top six have just failed Wald film in the field of film publicity on the Internet, and even been hanged.

This is the real experience of Hollywood's big six under the bloody lessons.

However.

Now... These people have reflected it!

Take universal pictures this time for example, they have invested a lot of strength in the Internet and completely resisted the advantages of Wald pictures in this area.

Kevin Fitch, President of Wald pictures, also sighed: "once upon a time, we hung up on everyone in the field of film publicity on the Internet, but this bonus advantage no longer exists."

The power of Internet publicity has been curbed, which undoubtedly has a huge impact on the box office of Wald film's new work "chainsaw".

Monday: saw thriller reported $2.2 million;

Tuesday: reported $1.8 million;

Wednesday: US $1.65 million;

Thursday: US $970000;

That's right. On Thursday, the box office of the movie "electric saw" fell below the million dollar mark. This is not only the disadvantage of the horror movie itself, but also the fact that the cinema has cut down the number of screens for the movie. The most important thing is the fierce competition of "Scorpion King".

In two weeks, the total box office is 52.62 million US dollars.

In contrast, the movie "King Scorpion" has won a total of 51 million US dollars in a full week.

"On Friday, April 24, the box office of Scorpion King will completely surpass that of chainsaw, which was released a week earlier," Nielsen said

At this moment, many people can't help but stand up!

For example: Steve bin, the boss of locomotive film company and a well-known black sheep.

"Hahaha, what else can I say?"

"The situation has become so clear," saw "lost, Wald film lost!"

"What?"

"You told me that there was a huge difference in the production costs between the two films, and that" chainsaw "was a failure but still a success? Man, don't make such a joke. We're looking at the box office data, not the production cost of the movie. "

"Anyway, I was very happy to see the work of Wald pictures being hanged. I couldn't help but open a bottle of champagne to celebrate."

What a clown!

This is what many Hollywood people think of Steve bin, but I have to say... He's right!

Since the founding of Wald pictures, especially since the beginning of the 21st century, the films produced by Wald pictures have always dominated the Japanese box office and the weekly box office, but this time they really lost.

In the words of some media: "the move of Universal Pictures severely hit the arrogance of Wald pictures."

For a time, many Hollywood people celebrate.

"I don't deny the success of the movie. After all, it's just a low-cost horror movie. Wald pictures actually made a lot of money, but it's also an indisputable fact that it lost to scorpion king at the box office."

Touchstone CEO Olmedo said.

Gusta, the boss of Lion Gate film, said: "the box office of" electric saw "lost to" Scorpion King ". Regardless of the profit rate, in terms of the positive killing result, losing is losing. This is really a big blow to Wald film."

Over the past few years, Wald pictures has just passed Disney, Warner and Sony Columbia. Without exception, Wald pictures has won.

Hollywood's six biggest companies are in a mess

This time, however, Universal Pictures, to some extent, really defeated Wald pictures!

.......

Universal Pictures.

Compared with the praise from outsiders, people inside universal pictures are not so optimistic, and even... Quite angry!

"Win a fart, win!"

"Production cost, profit margin, publicity cost, total box office... All of these are useless!"

"Don't forget, today is the day when another Wald film, the queen in Prada, is released!"

The vice president, Theo, was furious.

Producers James Jakes and Sean Daniel are not very good-looking.

James Jakes said angrily, "it's still that Jack Wald is too wicked, that is, he's too wicked to smoke. The electric saw was released a week earlier than our Scorpion King, and the queen in Prada was released a week later. It's really shameless to attack us one after another."

"That's right!"

Sean Daniel said in a deep voice: "the chainsaw is just a small cost horror movie. We win when we win, but the next movie, the queen in Prada, costs no less than $30 million for production alone, and it is said that the publicity fund is no less than $20 million, or even more."

If one movie can't beat you, then the last two.

That's the strategy of Zucker.

In a word - I've got my eye on you!

"The first watch" is presented.