Chapter 66

Karen Mara is sitting in her office waiting for her guests to arrive. He is CEO of Hugo Boss North America. And the guest he's waiting for is the image spokesperson he's ready to sign.

Hugo boss. Hugo boss is one of the most famous luxury brands in the world. At present, the main consumer groups are urban white-collar workers.

The German headquarters has just formulated a new product development plan this year, which divides Hugo and boss into two categories. It represents the Hugo brand with the theme of women, noble, sexy and soft. It mainly deals with women's clothing and perfume. It represents the boss brand with the theme of male, masculine, domineering and cool. It is mainly engaged in men's suits and watches. At the same time, we will try our best to develop other overseas markets except North America with our new brand series.

Hugo brand image spokesperson has been selected, is Zeng Rong won the Oscar winner Gwyneth Paltrow as its spokesperson. Gwyneth Paltrow's recognition in North America is very high. Plus last year's iron man. Let her popularity in the world once again a hot. This also made hugo boss pay a great price to sign her.

However, the image spokesman of boss brand has not been determined. Some people suggest signing an old Hollywood superstar or action tough guy. However, these people either have similar product endorsement, or their recognition is limited, and they are unable to play the role of developing other countries' markets. There is also the issue of endorsement fee.

After signing gwennis Paltrow, Hugo Boss has already overspent heavily on the budget of this product endorsement, so he is on the spokesperson of boss series. In the budget of the endorsement fee, we need to consider "cheap".

Last weekend. Glen watches TV at home. He is an NBA fan himself. Just watched the Mavericks and Nuggets Game. When he saw Wang Dachun press Kenyon Martin with the ball on the ground, and then stand up and look down at Kenyon Martin's close-up, his mind suddenly moved.

Wang Dachun's series of actions. It's definitely masculine and domineering. At that time, he didn't want to find Wang Dachun as the product spokesman of boss. I just kept my heart.

Back in the company and the planning department, a group of senior executives once again studied the spokesman of the boss. After arguing for a long time, no one has been selected. Glen suddenly thought of Wang Dachun. So let the marketing department of Wang Dachun's popularity research. For him, it's an alternative.

The efficiency of the marketing department was very fast. Two days later, I got Wang Dachun's market related report. Wang Dachun's popularity in the United States is not only in Dallas. In the United States, some Chinese Americans are more popular. However, it is noted that this group has a large base.

Glen was a little surprised when he saw that Wang Dachun's popularity in China and overseas recognition were very high in the report of the marketing department. And Wang Dachun's forecast from the marketing department surprised him even more.

The report shows that if Wang Dachun continues to grow according to the current track with his current physical condition. There is no problem in growing into a world-famous sports star.

If Wang Dachun is signed as the image spokesman now. It is not only cost-effective, but also helpful for hugo boss to expand its market in China.

Glenn immediately sent the market research opinions and Wang Dachun's relevant information to the headquarters, and the German headquarters quickly replied to the decision, that is, "sign"!

When Wang Dachun walked into Hugo Boss US headquarters. Frank is already waiting for him here.

Frank looked at Wang Dachun wearing the casual suit he had made for him. I was relieved.

Before Wang Dachun set out, he specially called to ask. Be sure to come here in a casual suit. He was really afraid that Wang Dachun would come here to talk with people in the uniform of the Mavericks.

After confirming with Wang Dachun on the phone that Wang also wants to accept the endorsement, he has contacted and negotiated with hugo boss.

During this period of time, Wang Dachun's stable performance in the competition field. Many businesses have been interested in him. I want to speak for Wang Dachun.

But most companies have the idea of robbery, or the products they speak for are obviously harmful to Wang Dachun's image.

Frank mostly helped Wang Dachun push it off. In addition to a few barely can negotiate, but after contact found that some requirements are too high, some lack of sincerity, after discussing with Wang Dachun or refused.

At present, only the initial conditions and signing intention given by Hugo Boss are the most sincere. Come here with Wang Dachun today, except that President Glenn needs to talk with Wang Dachun, that is, to hold two rounds of negotiations. If there are no problems, you can sign a contract directly today.

Hugo boss's current offer to Wang Dachun is. Four and a half million dollars for five years. 900000 dollars a year. Wang Dachun is required to wear the new clothes designed by boss brand provided by Hugo Boss on formal occasions with media. Including casual wear and suits, while wearing the same series of watches. Tie. And leather shoes.

Wang Dachun needs to be able to ensure that he will be able to attend four to five times a year to promote the brand in designated places. At least two advertising photos and TV advertisements of the new clothes of the current season should be taken every season.Hugo boss, in addition to the endorsement fee. Each season for Wang Dachun tailor-made at least two sets of more than the season's new clothing, including the same watch. Tie. And leather shoes.

Wang Dachun and frank talked on the phone. I also know what kind of company hugo boss is. It's quite good for him to receive such a big endorsement.

In fact, in addition to the value of the contract amount. More importantly. Every season, someone makes clothes for themselves. Make him feel like he can save a lot of things.

However, the annual need to cooperate with the publicity and advertising shooting. Wang Dachun thinks it's a bit too much. I hope Frank can help him talk less about this.

Frank naturally attached great importance to the negotiation. Also from his father's company. Specially invited two senior lawyers. He's afraid he can't live alone.

Meeting with President Glenn. Both sides talked well. Glen also observed Wang Dachun closely. We mentioned Wang Dachun's figure before, if there is no reference nearby. The figure is very standard. I'm wearing a casual suit today. Close distance gives people a great sense of oppression. After all, I'm so tall. Glen is also more confident in his own judgment and vision.

When Glen and Wang Dachun are chatting. Frank and hugo boss are sending representatives. There are business negotiations between the two sides.

Frank's reply to Hugo Boss's conditions is that Wang Dachun is the spokesperson of Hugo Boss products. The signing time can be five years. But the contract amount is $6 million. $1.2 million per year.

And two years after signing the contract, according to Wang Dachun's market price. As the spokesperson of the product, Wang Dachun has the right to propose a bargaining contract.

Wang Dachun will only wear similar clothes on occasions. Choose to wear the clothing brand provided by Hugo Boss. Including watches. Tie and shoes. Wang Dachun only guarantees to attend the publicity at the designated place of Hugo Boss twice a year at most. Shoot advertising photos and TV commercials of new clothes of the season at most once a season.

This is the biggest benefit Frank can strive for according to Wang Dachun's current market positioning. And Hugo Boss's request certainly has room for negotiation.

After bickering between the two sides. Finally, Frank made a concession on the contract amount and negotiation period. Other requirements are not allowed.

Finally, Wang Dachun signed a contract with hugo boss for five years. The contract amount is US $5 million. One million dollars a year. In the third year after signing the contract, Wang Dachun has the right to propose a bargaining contract.

The signing ceremony was completed on the same day after the confirmation of both parties. Wang Dachun also got the first brand endorsement in his life.