Chapter 1064

After helping his eldest daughter Chen Zijin celebrate his birthday on the 19th, Chen Hansheng plans to go to the United States to see his youngest daughter Chen zipei. It has been more than half a month since he returned home. Although Zhu seven reports information every day, Chen Hansheng will still miss Xiaohan Bao.

However, before going to the United States, he had to wait for the publicity video of "fruit 3" to be released. Fortunately, his subordinates acted very quickly. On the 22nd, the vlog with blue and white porcelain as the background sound was finally produced and sent to Chen Hansheng for a look.

After clicking on the video, two lines of words immediately appear on the title:

Nutshell third generation mobile phone promotional film

Background sound: Jay Chou's new album song "blue and white porcelain"

Chen Hansheng grinned. "Nutshell" + "Jay Chou" was always a hot topic. Coupled with the gimmick of "three generations of mobile phones" and "the first release of new album songs", he basically booked the hot search this month.

At the same time, there was also a sound of "plain embryo outlines that the blue and white pen edge turns from thick to light, and the peony depicted by the bottle body is just like your initial makeup...". The video screen also shows the sample machine of five colors of "fruit 3" and the standards of various technical parameters.

Among them, blue and white models appear the most frequently, obviously belonging to the main model.

In addition, there are behind the scenes gags of mobile phones in design, R & D, procurement, testing and other processes. The figure of senior executives such as Chen Hansheng only flashes out occasionally, mostly those technical engineers and ordinary assembly line workers.

They are either seriously studying or discussing fiercely, and even put in two sentences of the original voice of the engineers' debate. This is a vlog with both a sense of science and technology and grounding. Chen Hansheng is very satisfied after reading it.

Promotional videos should not be made into product introductions. There are too many complex and precise parts descriptions. Except for those special groups pursuing the performance of electronic products, most people feel dull after reading them.

However, after mixing these gags, the strong flavor of life will make those consumers who do not understand technology read it several times more and increase their purchase desire.

After the big boss Chen Hansheng made the decision, in fact, vlog can be sent out, but the Publicity Department of the fruit shell still planned it carefully.

First, on the evening of the 23rd, on the big screens of these famous CBD commercial center high-rise buildings, Xinjiekou in Jianye, the Bund in Shanghai, the sports west in Guangdong and Wangfujing in the capital, all of them were bought by nutshell electronics and an advertisement was inserted:

K? Third generation mobile phones, No. 25, wait and see!

The advertisement is quite simple, but the fans who have been waiting for it are very excited. If you want to say that the third generation machine of fruit shell is really a tormenting "goblin".

Last year, the fruit shell had released the model of double card and double standby.

In April this year, the detailed configuration was also released, which is the ceiling of domestic mobile phone configuration so far, and continues to hold the title of "king of cost performance".

At the beginning of this month, the theme of "parallel Lotus" of the third generation aircraft was also released. While it was discussed and pursued, fans were looking forward to the moment when "fruit 3" was unveiled.

Now, the nutshell has finally given a definite time. At the same time, the pre-sale activity of the third generation machine will be opened in the nutshell mall on the 25th.

In addition, the "goblin" means more than that. On the 24th, the advertisement of "fruit three" also appeared on the big screen in Times Square.

In fact, Americans don't know this brand. The fruit shell Publicity Department advertises here, obviously to increase traffic.

The effect is still obvious, especially in the promotion of the Navy.

Since the eggshell network department was upgraded to an independent quasi listed company, a "public opinion public relations department" has been established, which is ostensibly "public opinion public relations", but actually "public opinion guidance", and the department heads are highly educated marketing talents.

This is equivalent to a rich and organized regular army, which can play an important role in both propaganda and fighting against black powder.

With the support of these means, on the morning of the 25th, the background monitoring data of the nutshell community showed that the number of website views obviously began to increase.

The nutshell board of directors and other senior managers above P8 gathered in the conference room, chatting and waiting for the results after the appearance of "fruit 3 with Jay Chou".

Of course, at present, the impact should be very explosive.

As time goes by, the nutshell community web page has been stuck near 12 o'clock, which is the reason for too many clicks and views.

Huang Liqian was ashamed and wronged.

Ashamed, he is the boss of the network department. He should be responsible for the emergence of Caton in the nutshell community;

Wronged, in fact, he and Chen Hansheng mentioned that the website load may be too large on the 25th, and some measures need to be taken to divert.

However, he was rejected by Chen Hansheng because he just wanted to see the web page crash, so as to have the effect of the program.

"Hey ~"

Huang Liqian is a little sad. Looking at the unstable fruit shell community, he knows that once it collapses, he must be himself and the network department in the curse of fans.

At 12:00 noon, the operator, with the attention of a large group of leaders, released the publicity vlog tremblingly. Then, in an instant, the web page of the nutshell community turned white and could not see any posts.

Obviously, it collapsed again.

"Hoo ~"

There was an unexpected sigh in the conference room. Cui Zhifeng, the boss of the sales department, and Huang Liqian had always had a competitive relationship. They couldn't help but say sarcastically, "Lao Huang, you have so many maintenance funds every year. Why did the web page collapse at the critical moment?"

Huang Liqian glanced at Chen Hansheng and muttered to Cui Zhifeng, "don't worry, you can recover soon!"

Chen Hansheng naturally won't help Huang Liqian explain. He picked up the "meet" strawberry Bobo milk tea on the table, sucked it with a low eyebrow, and quietly waited for the web page to recover.

Twenty minutes later, the nutshell community finally recovered from the crash. The screen is full of such posts:

A: Fuck! Did I hear you right? Is the background sound Dong Zhou's new song?

B: Jay Chou's new album in November? Now it's released in advance for the third generation machine of fruit shell?

C: I've been stuck just now. Do you have a brother who listens to the whole song, but it's really nice at the beginning.

D: Huang Liqian, your mother is dead. With so much money in front of p9, a website can't be maintained well. Every time there is a big action, the community will collapse!

E: I'm abroad. The network speed is good. I haven't crashed. I've seen this vlog