"… Future Group is dedicated to developing for the future. I want to say, future is not a noun, but a way of thinking. We have a flexible work environment and efficient work method. We value everyone's thoughts and we won't overlook anyone and any talent. If you're interested in becoming the future, please join us!"
"Cut!"
After the end of the interview, Jiang Chen was relived and looked to the directing Christopher Nolan; he changed from a serious to a lighthearted expression.
"No good?"
"No, this is perfect!" Christopher raised his thumb.
In the documentary, Jiang Chen only appeared for five minutes. But to prepare for this five minutes, he took an hour of repeated attempts. It was no wonder Christopher won the best script at the Oscars and was a Golden Globe winning director. Not only did he possess a wild imagination, his strive for excellence was beyond strict.
Even if Jiang Chen invested in the film, he didn't compromise on the quality.
The documentary's duration totaled 70 minutes. 20 minutes of the lavishness of the celebration party, 40 minutes introducing the departments at Future Group and the day's work, and 10 minutes on the culture and belief of the firm.
Even if it was just a documentary, Christopher managed to make it into a Hollywood film! Jiang Chen thought it was indeed worth the ten million when he saw the film.
Jiang Chen also prepared fully for the promotion of the film.
Other than Future Group's owned channel, he not only reached a promotion agreement with renowned video websites such as YouTube, he also rented the screens at Times Square for two weeks. The ten million dollar documentary… or advertisement would be played repetitively at the "World's Intersection" landmark.
The effect of the promotion was obvious. Compared to the past year, Future Group's applicants increased substantially in November.
The long term impact could not be deduced yet. However, with the passage of time, Future Group will continue to build its influence among the people. This branding effect will not only be reflected in the applicants' job choice, but also on the production selection from the consumers.
In YouTube's comment section, some people did the math to see how much the documentary costed from filming to promotion; the number somehow reached 15 million USD!
All the netizens cried "spoiled" with how much Future Group spent on a documentary.
"Is there a point spending so much on a documentary?"
"Damn, the single episode price has to be some form of record!"
"Just give me the money instead. I can make one with ten thousand."
"OP, do you think you are worth as much as Nolan?"
"Wait, shouldn't we be focusing on Future Group in the documentary? Paid vacation, flexible work environment, generous compensation, real estate in Penglai after five years! … MY GOD, my job is sh*t in comparison!"
"…"
At the same time, a lot of newspapers and magazines were predicting if Future Group move meant they will be entering the entertainment industry. Virtual reality + movie? It would be a fantastic concept with investors all eyeing Warner Bros.
With Nolan and Jiang Chen's personal relationship, if Future Group were to make a move, Warner Bros would most likely be a partner!"
The day after the rumor, Warner Bro's parent company Times Warner's stock price spiked to a market cap of 62.7 billion USD. Wall Street analysts first introduced the effect as "Future Effect".
Without the interference of a major capital or negative press, any company that has existing partnership or potential partnership with Future Group will push the company's stock price up 5-10 points.
And this observation received agreement from Buffet. But the wise and shrewd investor stated, "I don't disagree with Future Group's new impact on the stock indices. We are in an evolutionary era with a tech giant rising, just like Cisco and Microsoft before. But I do have to warn everyone, investing based on hype is unwise…"
Is Future Group interested in the entertainment industry?
Jiang Chen wasn't before, but after his discussion with Robert, he changed his mind.
Future Group has neither background in film production nor experience in the entertainment industry, but they possess the most essential element of the entertainment industry.
Channel!
By the end of November, Phantom had over 600 million users worldwide. The lack of VR development experience by major corporations and combined with users concentrated on Future Technology's product…
It would be waste if they didn't use the massive channel. Tencent had been developing a pan-entertainment strategy. However, Future Group can also do it, and do it better!
On the fifth day after the completion of the documentary, Jiang Chen paid Nolan the ten million in salary. Before he took his team back to UA, Jiang Chen invited him for lunch.
During lunch, Jiang Chen naturally led the conservation to Hollywood.
"I have seen many movies but I don't know Hollywood too well, could Mr. Nolan give me an overview?"
"Is Mr. Jiang Chen interested in investing in movies?" Nolan was elated.
"The movie industry is one of the rings in our pan-entertainment strategy, and I'm personally interested in sci-fi films." Jiang Chen smiled.
"Warner Bros possess a wealth of scripts, actors and actresses, and directors. If you're interested, we can totally partner up in this area!" Nolan immediately began to sell his company.
Warner Brother Entertainment is one of the largest movie and entertainment producers in the world. It's massive size meant that they didn't desperately need to search for investors. Christopher as the director who produced the legendary one billion dollar box office indeed wasn't relying on investors.
Warner Brothers would love to utilize Future Group's promotion channel and the almost magical virtual reality system.
If virtual reality could be used in special effect animation, or even movie production or film experience, it would completely change the movie industry. Warner Brothers, who will be the first producer to utilize virtual reality in his film, will make history!
Nolan's eyes turned brighter the more he thought about it.
The opportunity of a generation was within his grasp!