Chapter 170

If Chenxing wanted to sell the IP to them, Hu Daqing would hesitate and think it was weird; but Chenxing was hiding it now, not allowing Duqing and other groups to participate, which meant that the future would be profitable. Chu Chu wanted to monopolize the market and Hu Daqing had to intervene.

In Yinda Investment, Chu Chu, who was thought to want to monopolize IP, was guiding Xia Xiaoxiao to change the article.

“You can’t do this, the sentences are not fluent… You only wrote two scripts last week and the amount is not enough.” 

Standing at the table, Chu Chu frowned while staring at Xia Xiaoxiao typing.

Xia Xiaoxiao bowed her head as she was quite ashamed and said, “I’m sorry, President Chu, I’ll change it again…”

Zhang Jianian happened to hear what Chu Chu said when he entered the room. He saw the two people staring at the screen intently and there was a crackling typing sound. He was puzzled and asked, “President Chu, are you looking for me?”

Chu Chu looked up, saw him come in and immediately said, “Yes, yes, I have something to ask you to do!”

“What?”

Chu Chu sincerely said, “Can you think of a way to say that I am going bankrupt.”

Zhang Jianian: “…”

Zhang Jianian didn’t know why she was obsessed with bankruptcy and said with difficulty, “If you want to go bankrupt, it may not be easy… After all, Yinda and Qisheng have stable business conditions.”

Mr. Zhang had worked for many years and for the first time he was at a loss for the boss’s request and could not implement it. He had never seen an assistant to the general manager who needed to help the boss go bankrupt!

Chu Chu scratched her head helplessly and then said, “Then claim that the company’s capital is not working well? In short, create an atmosphere where I am short of money, okay?”

Zhang Jianian was suspicious, “What do you want to do?”

Chu Chu just wanted to explain but she inadvertently glanced at the content modified by Xia Xiaoxiao and was distracted, “No, no, you don’t have enough professional terminology. Isn’t the last time ‘IP Content New Blue Ocean Helps the Development of Film Reform Dramas’ well written? This level has dropped too much…”

Xia Xiaoxiao was tortured to the point of baldness and whispered, “President Chu, but I really can’t make it …”

Xia Xiaoxiao felt that writing a slogan was a hundred times more difficult than doing a project. The slogan that President Chu wrote to her that day was “The New Blue Ocean of IP Film and Television Content”, “The New Public Image Shaped by the Romantic IP of the Internet” and “The Promotion of the IP Industry Chain”. Contents such as “Motion of Film and TV Sources” were just a matter of writing about the trend of IP film reform.

Because the IP concept in the novel world was not yet popular, the first thing Chu Chu did was to popularize it.

She instructed Xia Xiaoxiao to publish professional articles on major film and television accounts, package the concept of IP film transformation and use the TV series “Rouge” as an analysis case. Xia Xiaoxiao had naturally understood the whole process of the project, coupled with Chu Chu’s keen sense of the future market, the article had something to tell. It was quite recognized by the industry and was spread throughout the circle.

With the right time and place, IP had undoubtedly exploded with Chu Chu and had become a popular concept in the film and television industry.

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The obvious feature of the article written by the two was that it blew up the IP economy. The full text was full of anxiety that “If you don’t catch up with this wave, you will miss tens of billions every minute”, the decadent capitalists couldn’t wait to take money to buy IP immediately after reading it.

Knowing the ins and outs, Zhang Jianian looked at the two people behind the scenes and vomited, “Aren’t you a professional fraud?”

Chu Chu retorted eloquently, “How can you say it is a fraud? I am sharing with them the way to get rich!”

She was quite righteous. After all, the future IP economy was a big trend, but there was no guarantee that everything would be popular. The master led the door and how to select and evaluate IP depended on the buyer’s own ability.

Zhang Jianian: “…”

Zhang Jianian was thankful that Chu Chu still had a great skill and had made a lot of achievements in the film and television industry, otherwise she would really have gone the wrong way. He felt that the idea of ​​selling things based on marketing concepts was inexplicably similar to that of a pyramid scheme.

Zhang Jianian instantly understood the reason why she wanted to release the bankruptcy news. If there was no reasonable reason, it was impossible to explain why Chenxing was going retrograde in the IP tide and selling the resources in her hands.

Zhang Jianian thought for a moment and took the initiative to say, “I actually have another way…you don’t need to act as if you went bankrupt.”

Zhang Jianian explained his idea and Chu Chu said with emotion, “Your method seems to make us the general agent of the pyramid scheme. Is it also divided into first-level and second-level agents?”

Zhang Jianian said in his heart: Your marketing idea is not much different from that of the merchant of the pyramid scheme. You rely on novels to scam your circle of friends.

——-

Within the Duqing Group.

“Director Hu, Chenxing recently sold the IP resources in its hands and authorized some of them to other companies.”

Hu Daqing was quite surprised and doubtful, “Now that the IP market is very good, why are they selling it?”

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Although Hu Daqing had little contact with the film and television circles, everyone involved in this industry in his circle of friends were basically discussing the prospects of IP. Big bosses were always extremely sensitive to business sense and saw a lot of potential from it.

“IP authorization has a time limit. Chenxing really can’t develop so many projects, so it will resell or authorize some of them to other companies. Do you think it’s necessary for us to contact these companies?”

Three Major Entertainment definitely couldn’t directly purchase from Chenxing, but if they bought from the company below, Chenxing couldn’t fault it. The only drawback was probably that the price would be slightly higher.

“A small company is a small company. They can’t finish it with resources,” Hu Daqing ridiculed.  Chu Chu made a mistake this time and gave up her money in advance.

He replied, “Buy it, price is not a problem.”