Chapter 583

Later, many planning experts analyzed Zhao Dezhu's two promotions about super girls in great detail.

It took 20 million yuan to win the naming right of the whole event, which is of course rich and bold, making TM shopping network completely known to the national audience.

But in contrast, spend 2 million to send a smartphone to each finalist, so that WB is wildly promoted by these 100 girls.

It's a stroke of genius.

In the Internet around 2004, countless social networking sites did emerge.

Generally, 100000 registered users are a threshold. If you can't quickly reach this number after opening the station, there is no hope in the future. If you go up the steps by millions, you can seek to realize profits and go public.

At the beginning, WB network easily operated over 100000 by relying on Yao Min's topic. Of course, there was a lot of preliminary work and some operators were muttering. The company sent two or three million mobile phones to the stewardess. Is it worth it.

But I can't care now.

A super girl can drive thousands of fans, which can exceed a million in an instant!

After all, there are 20 people in each of the five regions, and there are less than 10 players in one province!

This is different from the experts of the e-sports network. It is an E-sports worship expert who players like games. E-sports lovers are definitely one tens or hundreds of the population base in this era.

As a singing talent show, super girls are the most basic instinct of human beings. Everyone can sing and basically likes to listen to good songs.

Driven by Feng Xiaoting, the players quickly began to compare the number of WB fans. Some small-minded people never had a relationship with their opponents in their own circle of attention.

But most of them take the initiative to add friends, pay attention to each other and interact with each other, hoping to compete for some of each other's fans.

The per capita growth rate of 50000 and 100000 soared rapidly!

That means that the registered users of WB network have rapidly increased from millions to millions.

After WB's official operation set up a "super girl page" on the home page of the website and the discovery page on the mobile terminal, 100 contestants can quickly find some attention.

There is also a comparison of the data of the contestants.

The registration volume of the whole WB is like the start of Bugatti Veyron ejection. In the envious eyes of the Internet peers of the whole network, at the beginning of the first group match of the finals, which scored 19-3.

WB users have broken tens of millions!

Even if all people in the industry know that this data may have moisture, in 2005, when there was no real name on the mobile phone card, it is likely that many fans or contestants' families registered and paid attention to it with many mobile phone cards.

But this number has been amazing.

It only cost two million

A treasure network spent hundreds of millions of dollars to acquire Yibai network, but it failed to attract one million users to register.

Now it has spent tens of millions of advertising and subsidies, but it has not attracted 100000 new users, because the unit price of ideological computers is high and the subsidies are heavy!

But Zhao Dezhu only spent two million!

It's hilarious!

Maybe someone will say sour, so what? 10 million users can't make money.

But this kind of low wisdom speech will be slapped in the face by the boss and the people around.

Don't you see that people mainly push TM network?

WB is just the promotion content of buy one get one free.

With the official start of the finals, the man with glasses, Wang Han, who was appointed by Zhao Dezhu, said: "in the summer of 2005, I watched super girls for leisure and entertainment, and I went shopping on TM. You see, I bought all of them on TM..."

By this time, everyone in southern Hunan confirmed that the second super girl was definitely more popular than expected!

One hundred percent of those who seize this opportunity, except for boss Zhao, who first offered to sponsor the purchase of naming rights, is Wang Han, who seized the opportunity to board the big platform. He was born in a technical secondary school. He has never had such an opportunity before.

At this time, it's too late for the other hosts on the stage to want to grab a seat. Besides, the main sponsor also likes Wang Han. It's very troublesome to change people.

So Wang Han, after ten years of hard work on stage, finally got the opportunity to show for ten minutes on stage.

He did catch

In the first scene, the host stood in front of a hundred girls who were still very green, even a little non mainstream, a little shy and unfamiliar. He was witty, elegant and steady. He cooperated with sister Xiang who had confirmed that she would leave the TV station at the end of the year, and his professional ability was really good.

Vaguely let sister Xiang hand over the initiative.

Even unique, in this 19 to 3 ratio of ultra-high elimination rate, warm care for the eliminated players has won praise from countless audiences at one time.

The original cruel talent show was very human. The girls said goodbye in tears and got his ridicule: "at this time, I suggest you go shopping crazy on TM online! What you buy is not important, but the sense of expectation of unpacking... Sister Xiang, do you have express delivery today?"

Sister Xiang also applauded: "there are... Six!"

"Well, good luck on June 6. I also wish all our super girls good luck on the road of life in the future..."

Wang Han was so awesome.

The background of TM network can see the increase of login users by 60%!

The transaction amount increased by 37%!

Before, it was in the single day trading volume of 300.4 billion, which directly crossed 500 million!

It means that there are billions more money on TM online account!

It only cost 20 million!

To be exact, 14 million, and 6 million for Zhao Dezhu to pay his land push team.

Suofuri, a research organization affiliated to brick TV, showed that the audience rating of the first game of the super girls' finals was as high as 11%!

At ordinary times, two or three TV dramas can let the producer Amitabha.

"Latent" such a popular TV series, the first broadcast of 6% of the audience rating has been regarded as a super high audience rating.

In the back, it all depends on various TV stations to broadcast in turn, so that more people can see it.

Variety shows are so popular!

In the market survey, the first mention rate of Internet brands jumped to 18% from almost zero six months ago!

From Penguin, a fox, a wave, a Yi, yohoo and a pile of Internet brands that have become famous for several years, 18% of the people mentioned TM network in their first reaction!

It can be seen how successful this domestic Internet brand marketing plan is!

All industry insiders, whether in the film and television industry, the Internet industry or the advertising planning industry.

Almost all can only mention the boss of TM. Com in a tone of envy, jealousy and hatred. He is only 20 years old and has been known as the youngest rich man from scratch in the world.

He directly bet three sixes in countless entertainment programs every year

It's strange not to earn such luck!

So the WB network is more lively as the tide rises.

The eliminated players always have individual mentality imbalance, whether it is self scolding, family scolding or fan group war.

Immediately set off a bloody storm on WB!

The preliminary round of the finals began in mid July, from the top 100 to the top 20, which is obviously the time point for the summer vacation of universities, primary and secondary schools.

The contestants are basically college students in their twenties. One third of them have had all kinds of competition experience, and even some of them are familiar with the champions of singing competitions in other TV stations.

But I have never experienced such a draft competition.

Therefore, the preliminary competition of 15 players in the first five days was like a delicious appetizer, which pulled the popularity of the whole final election to a very high level.

Then Feng Xiaoting and Meina came out of their own groups!

Well, a girl from western Xinjiang who looks exotic also entered the top 20 with them.

In other words, three of Xiaodao's eight participating disciples entered the top 20. When Wang Han started the finalist of the top 20, he mentioned this.

The whole audience and fan group became a sensation.

Who's the knife?

Zhu Lin, the western region love song album that began last autumn, sold to the super popular singer who is crazy in the streets and alleys all over the country.

There are dragons everywhere, but they have trained three girls to enter the national top 20.

Is this a bit of a slap in the face for those who always emphasize their authenticity, professional Conservatory of music, performance major and so on?

And the three girls have their own characteristics.

Alar Guli means pomegranate flower in the language of western Xinjiang. This girl in western Xinjiang looks like a beauty embryo from Central Asia and West Asia, but her singing is a little thick and distant, which is a characteristic of the western regions in the same vein as the knife.

So she sang the songs from the album of knife all the way.

Meina is a neon. It is as strong and beautiful as a black rubber. It is not as good as alar Guli and Feng Xiaoting, but its voice is high and penetrating. This high pitched feature is easy to kill the whole audience in the talent show.

Several high pitched folk songs didn't use her song "starry sky" at the opening ceremony of the e-sports competition.

I'm sure that good steel should be used on the blade. Those who walk around can easily pass the test.

Finally, Feng Xiaoting was the most thrilling. When she was in the top 20, she chose her best desert camel.

This is a song as popular as Xiaodao's snow in 2002 last year. Many people have heard it, but they can't say its name. Now they actually hear that she is the first song

The judges applauded one after another and gave a high score.

In this way, in the first week, there were five consecutive preliminary competitions and two days off. The top 20 broadcast live on the weekend entered the beginning of the qualifying.

The whole network has confirmed that the biggest winners are TM network and WB network.

One uses flow for sales, and the other uses popularity for heat.

It is simply to grasp both material and spiritual civilization, and both hands are very hard!

It really explains that adults, of course, want it all!

Yao Min was happy.