Chapter 319

To establish a company, one is to have money, the other is to have people, and the rest is easy to say.

What is the most valuable in the 21st century? Talent is the most precious!

At present, Feiyan advertising is still a start-up. Liu Yan only recruited a few veteran advertising professionals from headhunting companies with high salary, and recruited a large number of new people to build up the framework. However, Liu Yan has not yet recruited real talents, built her first project, and has no previous cases and qualifications. The whole "Feiyan advertising" is xiaomengxin in the advertising industry.

Every year, there are countless advertising companies similar to Feiyan advertising, but most of them will collapse after struggling for a period of time, and few of them can make profits. Matthew effect also exists among capitalists. The stronger the strong, the weaker the weak. Resources are concentrated in the strong big advertising companies, while most of the small advertising companies are just struggling to survive.

"The company just started." Liu Yan depressed way, "there is no reliable development plan, no matter how much development plan is just delusion, it is better to take a step by step, down-to-earth, step by step."

Liu Yan now knows that entrepreneurship is not easy. Even if she has capital, contacts and Liu family behind her, Liu Yan's future is still uncertain - even if she has capital, it's hard to make money with it. Otherwise, the financial industry will not be so developed. The development of the financial industry just shows how high the investment risk is. Even if most people hold the capital, it is difficult to realize the capital appreciation, on the contrary, it is easy to lose the capital.

Although Liu Yan has a plan for the future, when she really looks to the future, her eyes are black and blank.

"This is not good. The advertising industry is highly competitive. Without a reliable development plan, it is easy to go bankrupt." Yang Xiaotian said to the point, "at the very least, it is necessary to have a stable profit. 50 million looks like a lot, but in today's capital market, it is just a small spray, which is not worth mentioning at all."

"If it's profitable, I can get some government orders first." Liu Yan thought for a while and said, "these orders will not be too many, otherwise they will be too eye-catching and have a bad impact. I just need to take advantage of this small order, sir, and save it. "

In fact, no matter what industry it is, it is based on trade.

Trade can be divided into capital - raw materials - means of production - wage labor - production - commodity - commodity exchange - capital appreciation. Among them, the front link is not difficult, and the most difficult one is commodity exchange, which is called a "thrilling jump". If we can't jump, capital appreciation will fail. It's a thrilling leap. To put it bluntly, we need to sell things in value-added way, that is, we need to have orders. The more orders, the more capital appreciation.

To make a metaphor, it is to open a mobile phone factory. First, invest capital to buy land, establish the means of production as a factory, then buy raw materials (accessories), hire workers to assemble and process them, and then turn them into commodities, and then sell them! Today's powerful enterprises, such as apple and Huawei, operate like this!

Wall Street's series of fancy financial means, which seem to generate money out of thin air, are actually based on this set of mechanisms. All enterprises need orders, and orders are the passes for a thrill. With orders, enterprises can survive.

How to ensure that they have long-term and stable orders is something that every entrepreneur thinks hard about. Jobs, for example, meets the market demand through his revolutionary smartphone and brand value, so as to obtain a large number of orders from dealers. Advertising companies will get orders from apple. Futukang will also get orders from apple. Every part of a mobile phone, including its shell, battery, screen, camera, chip and screw, is not made by one company or by apple.

They are an industrial chain. Dealers have orders from consumers in the market, and apple has orders from dealers. Then Apple will place orders to every link of the industrial chain according to its own needs.

This series of process is the process of commodity exchange. The advertising industry is an industry attached to this kind of commodity exchange. The reason why customers advertise is to obtain more demand for goods and more orders.

If Liu Yan can get some small orders from government departments through relationships, and there is an endless stream of small orders, her [Feiyan advertising] will have no problem living. But if we want to make great progress, we can't get more and more stable orders from the market with Liu Yan's relationship. It all depends on one's ability, not one's relationship.

"Let's cooperate!" Yang Xiaotian moved in his heart and said, "I can give you some orders!"

Liu Yan looked at Yang Xiaotian in doubt and said, "do you want to support me? As far as I know, you can't make up your mind in Gemini group. If you want to give me the advertising business of Gemini group, I'm afraid your board of directors will not agree. " Liu Yan has always been concerned about Yang Xiaotian, has always been concerned about Yang Xiaotian, for Yang Xiaotian's situation in Gemini group, almost no one knows better than Liu Yan.

"I can't give you the order of Gemini group, because the group won't approve a small advertising company just founded." Yang Xiaotian said, "but the sky net I just took over is completely controlled by me! I'm going to do a series of wonderful advertisements recently. Instead of being cheap to others, I'd better give these advertisement orders to my wife

"Who's your wife? I think so!" Liu Yan blushed, spat and said, "what's your wonderful advertisement? Is it game advertising? "

"Yes, it was originally a trade secret. I won't disclose it to ordinary people. But I'll tell you about our relationship! " Yang Xiaotian said with a smile, "it's like this. I plan to..." Yang Xiaotian explained his advertising plan.

Liu Yan was stunned and recovered for a long time.

Then Liu Yan looked at Yang Xiaotian, surprised: "this... This is too wonderful, right?"

Yang Xiaotian said with a smile, "can I ask you

"It's... It's very feasible." Liu Yan said, "it's just this kind of advertisement. It's not good-looking!"

Yang Xiaotian shrugged his shoulders and said, "what's good or bad about advertising? As long as you can make money, it's OK! Other people don't care about your advertising soil, only care about the effect of your advertising! After you finish this advertisement, I'm afraid that a group of small and medium-sized game companies are looking for you to advertise. They are crazy. You'll make a lot of money! "