Chapter 347

Yang Xiaotian also has an answer to this question.

Yang Xiaotian said: "wealthy middle-aged people are not always so busy. If they choose to play games, they will have some free time to control. However, in order to understand them, the rhythm of my Shanzhai legend is much faster than that of the original legend. It's impossible for people to stop playing with the upgraded PK. What's more, automatic pathfinding, automatic monster fighting, automatic upgrade and automatic task making are all prepared for these people. To play this game, you just need to press your finger, get stimulation feedback, and then charge money. "

Li Tao's face twitched, some speechless.

Yang Xiaotian said that it is the krypton gold online games that he dislikes the most. This kind of online games started from Shi Yuzhu's journey to the era of Netease and Penguin Empire, and all kinds of online games were imitated collectively. I don't know how many game players were harmed by this method.

As a person with ideals and feelings, Li Tao is against this kind of game from the bottom of his heart. He thinks that this kind of game is the junk food in the game industry, and it is very irresponsible to give customers this kind of junk food.

However, the situation is better than others. Now Yang Xiaocai is the boss, and his [Xiaying studio] and Xu Lili's [paradise studio] have not started to make profits. The company's daily water and electricity, labor, office supplies and patent fees are not a small sum of money.

Although the Internet company is burning money, but in the case of no performance, it is very stupid to question the project that the boss wants to make a profit.

He can't tell Yang Xiaotian that this is a rubbish game. Don't do it or make profits. If Yang Xiaotian let him be responsible for making profits, it would be miserable. Therefore, despite his dissatisfaction, Li Tao decided to admit it.

Think about it, in this world, there are more maggots in the pit than in the pit, one more and one less.

"Mr. Yang, the profit of all games lies in attracting players to charge money. In terms of quality, this game can't hook up players' desire to charge." Li Tao asked a more core question, "but I don't know Mr. Yang, how do you plan to attract players to charge money?"

"Just like Shi Yuzhu, use human nature!" Yang Xiaotian said with a smile, "and we use it more thoroughly. In this game, I have designed many steps, which I call [krypton gold ladder]. When the player encounters the first difficulty, there will be two choices. One is to spend a lot of time and energy in reality, and slowly improve themselves in the game. The other is to charge five yuan for the first time, and directly pull through the difficulty. However, the difficulty behind is that the level of krypton gold required is slowly rising. For the first time, it costs five yuan, for the second time it costs ten yuan, for the third time it costs twenty yuan, for the fourth time it costs fifty yuan, for the fifth time it costs ninety-nine yuan, for the sixth time it costs one hundred and ninety-nine yuan, and so on. The ladder is not capped. You can spend as much as you want! "

Li Tao said: "if players only charge five yuan or not?"

"For [leopard head zero charge] players, they also have use value. Their use value is to be beaten into a dog, abused into a dog, or become the younger brother of a krypton gold local tyrant. Anyway, if I don't spend money, I will live humbly in my game. There are many such people in the game. Thanks to the existence of such people, we can reflect the superiority of local tyrants! " Yang Xiaotian said with a smile, "as for charging five yuan, I don't know if you've heard of the one dollar auction trap?"

"One dollar auction trap?" Li Tao shook his head and said, "I'm ignorant. I've never heard of it."

Yang Xiaotian said: "this is a topic of game theory that I heard when I was in MIT class, that is, the case of auctioning one dollar for 66 dollars."

"One dollar auction trap is a classic" one dollar auction "case designed by famous game theory expert and Yale University Professor M. Shubik."

"Here's the case: an auctioneer offered a dollar for auction, and the bidders bid five cents at a time. If you can get this one dollar at an auction below 100 cents, you'll make a profit. But this auction has a different rule: "as long as you bid, even if you don't succeed in bidding, you have to pay the auctioneer the price you shout."

"The auction started, and a group of people started bidding, five cents, ten cents, 15 cents, 20 cents, so the price kept shouting up, and when it was 50 cents, most people stopped bidding. At this time, their respective losses are under 50 cents. "

"But there are still a few people who continue to bid. In the end, there are only two people left, Peter and mark. When Peter asked for 95 cents, mark didn't hesitate to ask for 100 cents. 100 cents is a dollar. At this time, even if Mark takes a dollar, it is equal to one dollar for one dollar. He has no profit at all. "

"However, Peter's bid is 95 cents. If Peter can't bid successfully, he will lose 95 cents, so Peter can't ride the tiger and bid 105 cents. If it's 105 cents, Peter has lost, but it's less than not bidding. If it's 95 cents to give up, he will lose 95 cents. If it's 105 cents, he will lose only 5 cents. "

"But mark realized something. He called out the price of 205 cents and looked directly at Peter, hoping to double his offer to scare him off. Peter was scared off, so mark took the dollar for 205 cents and lost 105 cents. Peter asked for 105 cents and lost 105 cents. Two people are stop loss in time, but also lost, the other people were losing 5-70 cents. Finally, the auctioneer collected the money, and he got a total of 66 dollars with the dollar, making a net profit of 65 dollars. "

"Do you know why?"

Yang Xiaotian said the case, and everyone listened attentively and thought about it. Finally, Yang Xiaotian looks at Li Tao, smiles and begins to ask Li Tao.

"I've heard of the word" sunk cost ". The reason why they owe the auction is that they are afraid of losing money." Li Tao thought about it and said. He is not a fool. Although he has never studied game theory, it is not difficult to understand the cases of game theory.

Yang Xiaotian showed a "teachable" expression, nodded and said: "yes, the one dollar auction trap is that people can't bear the sunk cost. They can only continuously increase their investment and expect stop loss, but the result is deeper and deeper. It's just like many wives who meet slag man, but still pay for slag man without complaint and regret. It's not that they are cheap or stupid, but that they have paid a series of costs on slag man, such as youth, physical relationship, money, emotion, fertility, etc. They don't want to lose all their efforts, so they have to invest more, hoping that the scum man can turn back. "