Chapter 622

The reason why Wang XiaoCong had the idea of Yang Xiaotian's technology is that the current situation of the Wang family is not optimistic.

Wang family started as a real estate company. In the early years, real estate was a sunrise industry, and the rise of house prices was earth shaking.

To now, to buy a house of their own, for many people, has become a distant dream.

Countless young people, young on the back of the mortgage, living a life that can not breathe, buried their youth and ambition, just for the 100 square meters of small shack.

For a long time, real estate companies have made a lot of money. Real estate companies are even synonymous with money.

But the situation is not optimistic.

The house is too expensive, the price is too empty.

Those who can afford to buy a house have already bought a house.

However, for the newly built houses, there is no one to take over the offer. It is not that we do not want to take over the offer, but that we are unable to take over the offer.

Many desperate young people have become Buddhists, competing with the otaku in Japan, living a low consumption life, and their consumption is constantly falling.

The pressure of life also makes the marriage rate and fertility rate continue to decline. Real estate developers find that fewer and fewer customers can take over their own houses.

Those crowded first tier cities are nothing more, but those second - and third tier cities, with a per capita income of 4000 yuan and a minimum house price of more than 10000 yuan, can they survive? Naturally, there is a price but no market. House prices are going up, but turnover is going down.

This is a great pressure for real estate developers.

In fact, the house is also a commodity.

Businessmen went to the bank for loans and bought raw materials - land, steel, concrete, bricks

Hiring designers and engineering teams to build a house is equivalent to producing goods.

At this time, there is a "breathtaking jump" in capital!

That is to sell the goods!

Once the goods are sold, they will earn money, pay wages to the workers, repay the loans to the banks, and make a living. This is a healthy economy.

This seems to be a matter of course, but who can guarantee that the goods will be sold? Does the market need this product? Does the person who needs this product have the ability to pay? These are all potential crises.

Therefore, Marx called it a "thrilling leap".

For a businessman, if he doesn't jump past, he will fail. There are many such examples. The hard-working products can't be sold, they can only be sold in tears, and the business fails.

For a country, if it fails in a large scale, it is an economic crisis. As early as 1857, there was an economic crisis, and the capital world almost collapsed. But then God opened his eyes, the United States found gold, gold rush began.

The gold scattered in the hands of the major gold miners is the natural purchasing power. With these purchases, the economy will live again.

The solution to the most serious economic crisis in 1929 was to fight the Second World War and destroy the whole world. Naturally, there was demand everywhere, so the economy would not be in crisis.

Now, since the beginning of the economic crisis in 2008, the economy has been in crisis, and this kind of crisis is more and more rapid and violent. The depression of the real estate market reflects the decadence of the overall environment.

Why did half the world notice Yang Xiaotian's news conference? Because the economy has no new growth point! And artificial intelligence is likely to be like the Internet in the 1990s, is a new economic engine!

So Murong Yunhai said that if Yang Xiaotian mastered artificial intelligence, he would surpass the world's richest man and gain endless wealth and endless danger.

Under such circumstances, Yida's life is not easy either.

Wang XiaoCong once asked his father: how much money do we have?

Wang's father replied: you can't spend our money all your life.

Wang XiaoCong was just happy for a second.

Wang Fu added: we owe debt, you can't pay it all your life.

At present, the debt ratio of Yida group is as high as 80%, which has reached the critical value. If it goes on, it will be insolvent. Now the real estate is in recession, Yida group has difficulty in withdrawing funds, so there are many crises.

Companies with zero debt like Yang Xiaotian are also rare in the whole capital market.

Some people may ask, why is not the house cheap? Anyway, it's not easy to sell. It's better to sell it cheaply.

But unless you really can't bear it, no real estate company will sell a house at a low price. The reasons are complicated.

A high cost of land, construction costs and labor costs together, it is doomed that the price will not be low. But also have a certain profit margin to maintain the operation of the company, which would like to lower the house price.

Moreover, if an enterprise reduces the house price, there will be a chain reaction, and the whole market may collapse, which is something that can not be done easily.

Besides, in fact, it's not easy to sell a house when the price of the house is reduced. Now the house is not only a necessity, but also a financial product.

Many people point to the house to ensure that their RMB will not be wiped out by inflation. If the price of the house falls, customers will only wait and see with their money - what if I buy it and it falls again?

So instead of rushing to buy, I want to see when the house price will go to the end.

Therefore, it's hard to do real estate now. The Wang family is struggling in this crisis. Wang Jianling has started to sell real estate related projects and wants to get out of this quagmire.

If the real estate is not going well, it's all right. The key is that Yida's film projects are losing money one after another. The year before last, the form of Yida group was quite gratifying. Wang Jianling took over Hollywood's legendary film industry with great ambition in an attempt to build an oriental Disney!

Wang Jianling has a lot of ideas in the cultural industry. He is preparing for the combination of cinema, film, theme park and Yida Plaza to form a strong industrial chain. It is possible to surpass Disney.

Disney seems to be a film company, but it's actually a cultural company. The biggest profit is all kinds of peripheral and theme parks. After a series of "Pirates of the Caribbean" became popular, the pirate amusement project built by Disney in the Disney park is to lie down and make money!

Not to mention now the Avengers League series, just selling iron man, that's crazy!

When Yida saw it, he naturally envied it and wanted to follow suit. The acquisition of legendary film was Wang Jianling's first step. But the wish is good, the reality is cruel. Disney is a century old shop, Hollywood's six, based on today, not so easy to imitate.

The Pacific Rim, which Yida group has just invested in, is OK. Although it has lost money in North America, it has made money back in China.

However, this is not a good start, it seems to have augured the bad situation of Yida group in film.