[PS: cough, for well-known reasons, the name of a program is changed to key questions and talks]
At 19:32 p.m. on March 1, 1992, more than 3000 employees of Daqian group all stood in front of the TV and waited for the broadcast of a TV program, which is the TV program with the second highest ratings in China after the news network: "key questions and talks".
When the focus group interviewed Daqian group, all employees of Daqian group already knew the exciting news. After all, the program group not only interviewed Jia Yapeng, but also carried out very detailed shooting work for the whole Daqian group. Each production line was videotaped for several hours, They also interviewed hundreds of workers.
Anyway, the key question and talk column group stayed in Daqian group for three days. Basically, no one in Daqian group knew it.
According to yesterday's TV program preview, the special program broadcast on March 1 is an interview with Daqian group. As an employee of Daqian group, workers will not miss this program that may be the only one in their life.
Especially those employees who have been interviewed are looking forward to their scenes on CCTV TV pictures.
With the completion of the 10 minute TV advertisement, the time came to 19:40. The title of the familiar film sounded slowly. All thousands of people, including Jia Yapeng, stared and waited to see their own factory.
But Daqian people are destined to be a little disappointed, because the focus of this program is not Daqian group, but the copyright dispute between Daqian group and Yuzhang state-owned printing factory, as well as the struggle between genuine and pirated dealers. This is the focus of the program.
Therefore, the first 20 minutes of a half-hour program are basically about the contradiction between Daqian group and Yuzhang state-owned printing factory.
This makes many Daqian employees very disappointed, because the members of Daqian group who can appear on the program screen in the first 20 minutes are only Jia Yapeng and Zhu Qiushui, as well as the lawyer hired by Daqian group. No other employees have an exclusive interview.
However, the employees of the state-owned printing factory in Yuzhang city are different. They want to find a way to get in when they watch this program.
In fact, most of the employees of the printing factory do not know the contradiction between their former enterprise and Daqian. They only know that their factory had to compensate a lot of money, and then Daqian bought it.
Although the treatment given by Daqian to these employees is quite generous, which basically exceeds the original treatment, people in these state-owned printing plants will involuntarily miss the original days and their former factories. After all, it is a place that once vowed to devote a lifetime of light and heat. It has been occupied by private enterprises. Many people feel that it tastes wrong, He even harbors resentment against Daqian.
After this episode of the focus talk program was broadcast, these employees learned the truth of the whole thing from the perspective of God. The interview of the program group was quite fair, that is, it interviewed thousands of people, as well as some former company leaders, including the former factory director who had been put in detention, As well as some other factory leaders who were found guilty, they all confessed to their crimes, especially the Secretary, who kept shedding tears of regret.
Through the careful combing of the key questions and talk programs, people also fully understand that their own factories are really not human. Well, they don't do OEM orders that can make a lot of money. They have to pirate Daqian's cards through convenience, and this Daqian is still their own customers.
Isn't this equivalent to the host robbing all the property of the guests and kicking them out? It's a dead man.
Therefore, after this program was broadcast, many former employees completely put down their resentment against Daqian and began to work for Daqian sincerely and regard themselves as Daqian people, which Jia Yapeng didn't expect.
This program has also aroused great repercussions throughout the country. It has hit hard on those enterprises and individuals who want to do piracy. Although it is impossible to completely eliminate piracy, the effect of containment is still very obvious.
Ten minutes after the key questions, the program finally began to introduce Daqian group itself. Thanks to Uncle Zhou's greeting, the program naturally praised Daqian, saying that Daqian is not only the best worker welfare in the country, but also the largest educational tool enterprise in the country.
Well, although Jia Yapeng constantly said in an interview that his 4WD is an educational tool that can develop children's IQ, stimulate children's interest in a series of science knowledge such as machine dynamics, electromagnetism and aerodynamics, and cultivate a series of outstanding talents such as big physicists, big mechanics and big automobile designers in the future.
But originally, the editors and directors of the program group couldn't see through Jia Yapeng's idea. They originally wanted to use educational toys, or simply use the word toy. They even saved the word educational toys.
Then the script of the program was reviewed by director he and directly called Jia Yapeng. Jia Yapeng called Uncle Zhou again. Uncle Zhou went to the program group and severely criticized some behaviors. Finally, the 4WD turned back to educational tools.
In the last 10 minutes, the program group began to broadcast the real scenes taken in the factory, various modern mechanical equipment production lines, and some interviews with workers.
Although hundreds of workers were interviewed, only four or five workers actually broadcast the picture in the end, but this has made the workers very satisfied.
In the program, a 4WD animation was also played to explain in detail to the audience what a 4WD is. This animation is nothing else. Jia Yapeng spent 5 million to ask a special effects studio in the United States to do the 3D 4WD animation with only 60 seconds.
Originally, there was no such plan in the program... Don't get me wrong, it's not uncle Zhou's power, but the editor and director of the program group accidentally found this 3D animation when consulting relevant materials.
The director, who also specialized in film and television, was completely conquered by this 3D animation worth 5 million. He felt that he was sorry to the national audience for not allowing this valuable animation to appear on the TV program, so he cut this animation into the program.
But the director himself didn't think how great the influence of this 3D animation was.