Chapter 275

Brother long thought that the endorsement would have to be polished for a while, but he didn't expect that President Jia's action was quite rapid. On the second day, he brought someone to sign a contract with brother long, and on the third day, the money was directly transferred to the account. After dinner at Chen Liren's house, President Jia began to invite brother long to shoot advertisements.

Just as the whole crew had just completed all the scenes of the imperial capital, Jia Yapeng paid another 100000 yuan, which was counted as the cost of the crew for one day, and directly hired the whole crew to advertise himself.

Because there was just time, brother long didn't refuse and directly started the work of advertising shooting.

This time, President Jia directly chose to invite brother long to speak for him instead of continuing to shoot TV or animation for publicity, because of the particularity of primary school bully computer learning machine.

Or more simply, the price of primary school bully is very expensive. The price of 348 yuan for the whole set is still relatively expensive. Anyway, ordinary children can't afford this money. In fact, even before 2010, most children in China can't afford 348.

Therefore, the primary school bully is actually for parents. It is to persuade parents to pay for it. There are some difficulties in Tongxiang's TV dramas and animation. Although the water margin heroes and 4WD brothers have also attracted a lot of adult audiences, the number is still a small number after all.

The growth experience of adults in the 1990s is destined to determine that they will not be attracted by what these children want.

At the same time, numerous successful business cases in China have proved that advertising, especially the advertising of inviting big stars, was the best marketing means in the 1990s.

Didn't little overlord's learning machine reap an amazing sales achievement of 20 million from 93 to 94 by virtue of brother Long's advertisement!

You know, there were only 1.2 billion people in China at that time, which was equivalent to one in every 60 people bought the bully learning machine.

[PS: I found this data on Zhihu. The author Jun himself thinks it's mysterious, but it seems that this is the truth]

Therefore, President Jia decided not to take risks, just copy the sales myth of little overlord, and the most critical step is to invite brother long to speak for him.

But when it comes to the products endorsed by brother long, it's really a stomach to vomit.

There has always been a legend in the Jianghu of advertising, that is, if anyone asks brother long to endorse products, they often get angry for a while, but in the end they have to pay a very tragic price, or even disappear.

For example, fenhuang Cola in that year invited brother long to speak for it, sold 200 million bottles a year, and then disappeared in the fifth year.

Another example is the endorsement of Bawang anti stripping. The founder of Bawang group divorced and made a poisonous negative news about Bawang, which caused the sales of Bawang shampoo to plummet.

Another example is endorsing aido VCD. The boss is in prison for misappropriating public funds.

The most awesome thing was that he later endorsed the anti drug image ambassador of China, and then his son was found to be taking drugs.

Finally, he spoke for bully, and Duan Yongping, the founder of bully, was dismissed from the company. Although Duan Yongping later created bubagao, later, even oppo and vivo, the two big red and green factories, were created by Duan Yongping alone.

Although Duan Yongping has made great achievements, the bully can't die anymore.

The same examples are so numerous that no one later asked brother long to endorse his products. Brother long is almost 60 years old and has to make movies every year to make money. How terrible!

So why does president Jia dare to invite brother long to endorse the product?

The reason is very simple. Anyway, in our general manager Jia's plan, the primary school bully computer learning machine is a disposable product. After a wave of sales, this brand does not intend to continue to use, so it doesn't matter if it is smashed in the back. This is the thing for BiliBili to practice.

Otherwise, Mr. Jia doesn't care if this learning machine is called BiliBili computer typing learning machine.

Originally, Jia always decided that since he wanted to copy it, he should simply copy it all, so president Jia wrote down all the two TV advertisements of the bully learning machine he had seen in his memory.

Not to mention, after President Jia changed his head, his memory was really strong. The childhood memory that had become very vague came out as soon as he recalled it a little, and soon wrote down both advertisements.

But looking at these two advertisements, Mr. Jia is a little worried.

The first advertisement is called "hope for success". Our brother long started by boxing first, and then appeared at home. Next to him, a child was typing with a computer learning machine, typing on TV and speaking lines at the same time "I used to fight the world with my fist. Now in the computer age, my son wants to fight the world with a bully. Parents all over the world want their children to succeed, bully!"

To be reasonable, this advertisement is really embarrassing in the opinion of President Jia. The only selling point of this advertisement is that brother long plays it alone, regardless of his son, child and father. It has a funny effect on TV.

In fact, the advertisement of the aspiring son is good. The next reading Lang is basically to change the lyrics of the song "reading Lang" into the lyrics of the little overlord, and then cooperate with the picture of brother long running with a group of children holding a big flag.

President Jia feels ashamed when he recalls it.

"No, if others find out that this advertisement was written by Jia Yapeng in the future, wouldn't I be ashamed to throw it to grandma's house!" general manager Jia lost his pen and felt that this kind of advertisement really didn't deserve his own identity, so he had to make a creative advertisement.

Therefore, after some hard thinking, desperately improving and shameless plagiarism, President Jia finally came up with two different advertising copies.

The day before shooting, President Jia found brother long with the advertising copy. When brother long saw the first copy, he suddenly showed a gentle smile on his face. He read the whole advertisement several times and couldn't help but exclaim, "President Jia, your advertisement is really good. Where did the advertising company write the copy? I don't want to find them to help me in the future!"

"Ha ha! I wrote it myself!" Jia Yapeng said with a smile.

"Awesome!" elder brother long gave President Jia a thumbs up and expressed his admiration for our president Jia's talent.

Then brother long watched the second advertisement, and the whole person's expression collapsed in an instant.

"President Jia, are you sure this advertisement looks like this?" brother Long's expression is a little painful and tangled.

"Yes!" President Jia nodded again.

"Then this advertisement..."

"I wrote it too!" President Jia said proudly.

"...." brother Huilong stopped talking. The advertisements were written by one person. Why is the gap so big?