Chapter 277

President Jia deeply understands that either he doesn't advertise or he will bombard everyone to the point of madness.

As a result, all Chinese TV viewers suddenly found that almost overnight, almost all TV stations appeared primary school bully TV advertisements.

CCTV has two advertisements 24 hours a day, which are broadcast twice every hour.

In the prime time period after 6 p.m., it was played madly for eight times every hour. Sometimes in the middle of a TV program, two advertisements were played once.

Moreover, even all satellite TV stations do not let go. All Chinese TV stations have advertisements for primary school bullies. Although they are not as exaggerated as CCTV, they can basically see advertisements for primary school bullies all the time.

According to the calculation of the advertising part of Daqian operation Department, from November 1 to January 1, the operation Department actually threw out a full 40 million yuan of advertising expenses in two months.

This is still our president Jia's great face on CCTV. All advertisements will give you a 60% discount, otherwise these advertisements will add up to more than 60 million.

However, the effect of such rampant advertising is very significant. At least now most people turn on the TV, they will see the advertisement of primary school bully. When they watch any TV program, they can see the advertisement of primary school bully. Even if they dream in their head, they begin to show the advertisement of primary school bully.

It's OK, but the advertisement of xiaoxiaoba is too TM brainwashing.

In the first advertisement, I played a high-end and high-grade character animation, which shocked all parents and made them feel instinctively tall about the primary school bully, and then there was no doubt about the primary school bully's ability to have the same computer.

In fact, the most shocked are not parents, but professional computer technicians.

Of course, this character animation is actually very simple, very simple. In the opinion of professionals, it is not difficult at all. They can play it as long as they compile some programs.

What really shocked them was the idea of character animation. They were experts in computers, but no one could imagine such a way of playing computers for so many years.

No one has ever thought that the dense characters that are used to everyday can form such an effect as animation after special combination and arrangement.

For a while, some professional personnel admire the director of this advertisement or the designer of this advertisement. This is definitely a super winner of both technology and art!

However, what really caused a stir among all the audience was not this aspiring advertisement, but the next Bruce Lee's advertisement.

This advertisement is so magical.

Everyone's first feeling when they see this advertisement is that the advertisement is too bullshit. The performances of all advertising actors, including brother long, are really too boastful. I'm acting on my face. There's no convincing feeling at all.

The second is that there can't be too many nonsense in this advertisement. Besides, why should dad go to school to send a computer learning machine? Isn't it better to give it to his son at home after school?

You sent it all the way to school. Don't you want to take it home after school?

You sent it specially. It's basically useless except to pretend to be forced!

What most students and parents want to make complaints about is a TV set on the desk. In the year, they are not schools without televisions in the classroom. But such schools are also the most popular TV sets in the classroom. When they are used in multimedia classes, when will they put a TV on the students' table?

Do you think this is an Internet cafe?

Well, there are no Internet cafes in this era.

This advertisement make complaints about people make complaints about it. When they first looked at it, everyone looked at it, and shook their head. They all said they didn't want to see the advertisement again.

But the body is very honest. Whenever this advertisement is broadcast, everyone can't help glancing at it and wants to relive this magical feeling.

There is a common sense in advertising communication, that is, how good the effect of an advertisement does not depend on how rich the connotation of the advertisement, how perfect the logic and how high the quality are.

An excellent commercial advertisement has only one key point, that is, the advertisement must be remembered by the audience. Whether it is good or bad, it must be firmly remembered by the audience, so that the audience can recall your advertisement at any time in their mind.

Even more than ten years or even decades later, when the audience recalls the advertisement they have seen, the first thing they think of is this advertisement.

For example, when Jia began to try to copy advertisements, the first thing he remembered in his head was the advertisement for melatonin, and the sentence "no gifts will be received this year, only melatonin will be received".

Be reasonable. When we recall this advertisement, President Jia basically sang it. The memory is too deep.

However, the advertisement of melatonin is not suitable for primary school bullies, so the second thing I recall is the advertisement originally belonging to Wangzai milk.

No way, it's too brainwashing.

Facts have also proved that this advertisement is extremely brainwashing. Anyway, when people in China see a school, they can't help asking if there is a child named Jackie Chan in the school, and then think about whether they should also hold a computer typing learning machine and send it to their children.

You see, it won't succeed!

On the other hand, in addition to advertising, the most powerful point of Daqian, that is, the channel, began to work at the same time.

After two years of experience, Daqian's marketing company network has spread all over China. Even on the prairie of Urumqi, there are Daqian's marketing outlets. This time, all marketing outlets are working again. On the wall of each canteen, there are advertisements for xiaooverlord's computer typing learning machine.

Of course, most of the canteens do not have stock, but you can order through the boss of the canteen. As long as the boss makes a phone call, the dealers in the city will deliver goods to the door immediately.

In addition, if you want to buy stock, you can go to some large stores, shopping malls, or 4WD Research Center, where there are exclusive stores of primary school bully typing learning machines.

In short, when advertising and channels work at the same time, even a stone can sell tens of thousands of pieces, let alone computer typing learning machines.

Soon, the first group of buyers entered shopping malls and supermarkets and bought the primary school bully computer typing learning machine.

On the first day of listing, the sales volume exceeded 5000.

The next day, the national sales exceeded 10000 units.

On the third day, the national sales exceeded 20000 units.

By the end of December, in two months, the national sales of primary school bully computer typing learning machines had exceeded 500000.

On that day, Jia Yapeng went to BiliBili to comfort all the staff, Zhong Yu and other three people. He excitedly reported his performance to President Jia and told President Jia that the total sales of primary school bully computer typing learning machines exceeded 500000.

The price of a primary school bully is 348, and the actual cost is only about 150 yuan. Coupled with the sharing of various channels and dealers, the net profit of a primary school bully is about 180 yuan, so the actual profit has reached the level of 90 million yuan, and the profit has been able to earn back 40 million advertising expenses.

In this way, the net profit will be 50 million.

This is what the three Zhong Yu never dreamed of. They thought that such an expensive thing might have a sales volume of about 100000 in the country.

At this moment, they felt a strong sense of honor and pride. Standing beside Jia Yapeng, they could straighten up.

"Look, you guys are proud!" seeing the three high spirited people, President Jia counseled his shoulders, and then asked, "have you done market research? Do you know what kind of people bought these 500000 units?"

"Yes!" Wang Xuan nodded and said, "according to our survey, more than 80% of customers over the age of 20, and 70% of customers buy primary school bully for the purpose of learning how to use the computer and practicing their typing ability!"

"Only 20% of customers under the age of 20?" Mr. Jia touched himself and said, "it seems that the real sales climax of Xiaoba has not come yet! Don't be happy too early, you will be happier in the future!"

"What?" Wang Xuan looked at each other. They had sold 500000 units. President Jia actually said that the sales climax had not come. When was the real sales climax? “

"Wait, it's estimated that the real climax will come from January next year. You have to step up your time to prepare goods. At least prepare 3 million units for me, or I'll deduct your bonus!" President Jia said with a grin.

"3 million units? You can sell 3 million units a month?" several others looked at Jia Yapeng blankly. Their boss was a little too confident.